Pentagram is the world’s largest independently-owned design studio. Their work encompasses graphics and identity, architecture and interiors, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications. Their 20 partners are all practicing designers, and whether they are working collaboratively or independently, they always do so in friendship.
"Drawing inspiration from the shapes found in Tinguely’s iconic music machines, Pentagram created a bespoke typeface that is used across the museum’s identity."
"For the first time, photography is added to the mix, with the Atlantic’s distinctive ‘A’ emblem acting as a window for images."
"The orientation of the WalkNYC maps uses ‘heads-up mapping,’ in which north, south, east or west is rotated to correspond with the direction the user is facing.'
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