Pentagram is the world’s largest independently-owned design studio. Their work encompasses graphics and identity, architecture and interiors, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications. Their 20 partners are all practicing designers, and whether they are working collaboratively or independently, they always do so in friendship.
"Theo Crosby records his stand against what he saw as the crude and bland construction methods of some contemporary architecture."
"The design needed to convey the essence and character of the building while also looking forward to the next chapter in the building's history."
"The square logos—one the museum’s full name, the other the acronym—work in combination with their typical “chop” in Chinese characters, which the designers also modified."
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