Pentagram is the world’s largest independently-owned design studio. Their work encompasses graphics and identity, architecture and interiors, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications. Their 20 partners are all practicing designers, and whether they are working collaboratively or independently, they always do so in friendship.
"The identity centers on a distinctive letter ‘B,’ with simple geometry inspired by the shape of a ticket, that dynamically scales and stretches."
"The concept of a ‘digital fabric’ where different business elements are woven together is also a key part of the new identity, and the team created a set of abstract …
"Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."
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