Pentagram is the world’s largest independently-owned design studio. Their work encompasses graphics and identity, architecture and interiors, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications. Their 20 partners are all practicing designers, and whether they are working collaboratively or independently, they always do so in friendship.
"Theo Crosby records his stand against what he saw as the crude and bland construction methods of some contemporary architecture."
"For the graphic identity, the designers created a bold, contemporary mark that expresses a sense of vitality and innovation while also maintaining the firm’s legacy."
"The campaign includes a series of 15 different posters that have been sniped on the façade of the gallery, where they double as exhibition graphics."
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