504 Pentagram Testimonials

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  • "The panels are connected accordion style and with their black background and white type, they snake their way through Vanderbilt Hall like a piece of film unspooled from its reel."

  • "The concept of a ‘digital fabric’ where different business elements are woven together is also a key part of the new identity, and the team created a set of abstract visualisations based on the ideas of network, connectivity and orchestration."

  • “Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when …

  • "The identity spotlights the updated name in a flexible logo that can be configured in countless ways."

  • "The words are trimmed along their top or bottom, playing with the edges to suggest the layering of sniped posters or the crop of a full-bleed design."

  • "SoShiro celebrates skills, traditions and craftsmanship from different cultures through collections of furniture and accessories."

  • "In 2006, Jane Thompson brought several scrapbooks of Design Research ephemera to Pentagram and asked the team to help her tell the remarkable D/R story."

  • "The campaign uses a black, white and red color palette and bold typography inspired by historic show posters to project a kind of urban glamour."

  • "The Do The Green Thing team created a simple toolkit for punters to make posters that consisted of eight personalisable backgrounds which were stamped with symbols that could be applied to a multitude of social issues and hundreds of strips of letters."

  • "The grid of the wall calendar looks like a series of Pantone color chips, with the days of the month ranging through the shades of the featured color."

  • "Pentagram was briefed to create an immersive, masculine environment that captured the theatricality of Christian Louboutin’s designs."

  • "The identity brings simplicity and clarity with an increased emphasis on the interlocking circles, and is optimized for use in digital contexts."

  • "The graphic motif of a straight, centered line conveys a leap or shift from one perspective to another, from the representative to the abstract."

  • "The lightness of the colonnades provide a high degree of transparency, creating an inviting, approachable exterior."

  • "The mascot name was inspired by a nearly perfect skeletal specimen of a Columbian Mammoth housed at Amherst’s renowned Beneski Museum of Natural History."