504 Pentagram Testimonials

"The identity spotlights the updated name in a flexible logo that can be configured in countless ways."

"The mechanical elements hit the crystal according to movements of the user’s hands."

"Hay Festival is an extraordinary celebration of the spoken word. Bringing readers and writers together for a global series of sustainable events, it invites participants to imagine the world as it is and as it could be."

"The catalogue features more than 200 photographs, installations and video pieces by artists including Henri Cartier-Bresson, Man Ray, Walker Evans, Nan Goldin, Robert Mapplethorpe and Philip Lorca DiCorcia, as well as images made by professional journalists, government agencies and amateurs."

"This year’s edition looked at the role of productive failure in design, and the graphics featured typography that trips over itself to form striking patterns on conference materials."

"The logos’ movement represents the ever-changing sounds and beats, whilst their monochromatic colour palette allows them to work alongside photography."

"In order to weave the older magazine covers and layouts in seamlessly with the more current Pentagram work, the designers concocted an organizing principal based on the way encyclopedias traditionally organized content."

"To develop the concept, the designers focused on the contrasts between the volatile nature of the fintech industry and Droit’s smart, safe and responsive solution."

"The design team redrew and modernised the wordmark and the symbol, and also created a circular quality stamp. Designed to signify deZaan’s premium brand status, it also emphasises its authenticity and Dutch heritage."

"The pattern is built from a palette of deliberately imperfect and abstract shapes based on organic forms that give a feeling of a living garden."

"The images gain impact when seen in repetition as a series, and places and photographs can be changed out in various applications like print pieces and the organization’s website."

"Conference rooms throughout the headquarters are named after regional offices, and the doors to the room are outfitted with silkscreen-printed chalkboard panels with statistical information about each location."

"The square logos—one the museum’s full name, the other the acronym—work in combination with their typical “chop” in Chinese characters, which the designers also modified."

“Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when fully implemented, will provide for a cohesiveness and a greater visual distinctiveness across all of our properties, which in turn will distinguish our products and services and help us continue to grow our brand equity as a leading content creator in our vertical.”

"The book is one of the first to explore the breadth of Stoller’s largely unseen archive of more than 50,000 images."