504 Pentagram Testimonials

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  • "Reflecting the building’s geometry, the team devised a matrix that uses Hangul-inspired pictograms."

  • "The refreshed brand identity is simpler and more flexible, and looks back to the original, quirky 1996 logo."

  • "The site applies a ‘frankness’ to the featured issues, with a point of view that is forthright, personal and thoughtful, in long-form essays, interviews, opinion pieces, photo stories and video documentaries."

  • "Our IPU is a real game changer for machine intelligence researchers; in the way they work; in the new approaches they are able to try and in the results they will see. It has been meticulously designed from scratch by our engineering team specifically for machine learning workloads; to handle …

  • "The team decided on the name Frist Art Museum with the catchy acronym ‘FAM,’ perfect for an institution that prides itself on being family friendly."

  • "In addition to changing the longstanding title of the magazine, Pentagram completely reimagined the publication's content and its overall look and feel to better reflect the institution's four defining principles: Student Always, Beyond Yourself, Confidence Without Attitude, and Question the Status Quo."

  • "The approach to the identity was informed by Pentagram’s decade-long relationship with the London Design Festival, for whom it designs a new identity every year."

  • "The Oxide logo appears in bright green on black. It features a slashed zero in place of the letter ‘O’ and a multiplication symbol in place of the letter ‘X’, both of which together reference hexadecimal."

  • "A hand-drawn map of Africa has been extended into a full visual language, including custom typography and icons."

  • "The logo streamlines the identity into a strong, flexible monogram."

  • "The dynamic identity is designed to highlight an array of creative disciplines."

  • "The strategy required the company to transition from a mid-market positioning to a premium brand, to create the platform for introducing a totally new product range of high-quality cooking machines for American consumers."

  • "The visual metaphors are designed to touch people at a deeper level and help them personally relate to the facts in a more human way."

  • "The wordmark emphasizes the “UP” in the name and creates a space that can be used as a window into the stories Upworthy tells: The “U” can function as a container for imagery from individual videos or categories of content."

  • "Thɘ logo functions as a graphic prɘfix that can bɘ couplɘd with diffɘrɘnt typographic ɘxprɘssions or imagɘs to instantly brand thɘm as rɘ―inc."