504 Pentagram Testimonials

"The Self Portrait Zone was a microcosm of the Millennium Dome itself, a circular pavilion framed by a kaleidoscope of images wrapped by sheets of translucent and clear glass."

"The logo was initially built in three dimensions, with the letters sliced up and moved around to give a dynamic, exciting feel to the identity. "

"The designers created a simple graphic system that marries the forms of the architecture with the dynamic spirit of Queens Theatre."

"The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."

"The identity doubles as a suffix that can be added to any root word, making it infinitely adaptable for messaging."

"WITNESS still has a crucial role to play in training a new generation of human rights defenders in the safe, effective and ethical use of video."

"The identity projects a warmth and accessibility that connects the museum to the community of people who enjoy its programs."

"The new logo still evokes an ancient world of warriors and magic, but looks more timeless and contemporary."

"Endo Kazutoshi is a third-generation sushi master who has worked with world-renowned chefs in Tokyo, Madrid, Bilbao, Hong Kong, New York and London."

"A simple line derived from the number “1,” inspired by the company’s name. The line suggests the diagram of a floor plan, with one side left open to convey a sense of possibility."

"The team was invited to incorporate the branding throughout the restaurant, from designing the menus and signage to choosing the tableware and creating the hand-painted tile that lines the open kitchen and bar."

"The design team translated Cazana's ability to seamlessly view macro and micro information into motion patterns that zoom in and out—this later became a key aspect of the communications created by the team."

"It’s a cohesive and thoughtful system. It gives us the framework and tools, but leaves us room for flexibility. That’s why it works. The more we use it, the more we love it."

"The new identity for BGC exists as a sophisticated kit of parts for a broad base of applications, from print to signage to website, where the identity’s graphic elements become a dynamic interface."

"Pentagram created a series of virtual spaces that replicate the volume of empty bookcases, each housing one single photograph to fill the ghostly space."