504 Pentagram Testimonials

"The logo brings together three animals that are important to the history of the organization and represent its century-long conservation efforts."

"Many of the words I’ve chosen are centred on the struggle against black racism but I’m unapologetic for this as half my family come from the West Indies. However, I believe that you could replace many of the words with other people whether they are Catholic, Jewish, Muslim, gay, bisexual, white, Asian or Irish (as are my wife and children). So many people experience some from of racial and social injustice and without some of the people represented here, their voices would be even more unheard."

"Working with the NCMA staff, Pentagram developed a custom alphabet based on the expansion building's most distinctive architectural feature: the oval-shaped skylights that will bring light into all the new gallery spaces."

"Musically ‘12 Questions’ is a hybrid that spans diverse genres and sounds, and Smith wanted the cover to have a mystical, neo-psychedelic vibe that captured this interconnected world."

"Numan is a one-stop-shop that provides affordable solutions for erectile dysfunction, hair loss, and skincare products that are designed to enable young men to address and treat concerns and improve their overall wellbeing."

"The timeline maps out the key developments that were pivotal for the trajectory of digital thinking and technology in architectural design."

"They created a modular design that displays artifacts on movable easels and tables, including large-scale backlighted photographs of Shangri La that convey the drama and beauty of the location."

"The poster is a photograph of a drop of blood hitting the water’s surface, creating a deep red cloud similar to an atomic explosion."

"The vibrant installation helps MahaNakhon communicate with the city from the ground up, capturing the prosperity, diversity and exuberance of Bangkok."

"Rather than stage a traditional historical survey, the designers wanted to place Pentagram’s work in unusual contexts that would reflect our constantly evolving point of view and allow visitors to make their own connections and associations."

"As well as the overarching brand, Pentagram worked with Mills & Boon to streamline its series model, developing directional concepts that serve as a standard for its in-house team."

"The liquid metal graphics combine the glitz and shine of the awards with the grit and energy of independent film."

"High-end audio is the main focus of the venue and is in turn the focus of its brand. The identity is an ever-changing waveform that grows, lives and listens to the wide-ranging music it represents."

"Pentagram was briefed to create an immersive, masculine environment that captured the theatricality of Christian Louboutin’s designs."

"Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."