504 Pentagram Testimonials

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  • The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities within a circle shape inspired by a lens.

  • "High-end audio is the main focus of the venue and is in turn the focus of its brand. The identity is an ever-changing waveform that grows, lives and listens to the wide-ranging music it represents."

  • "Pentagram translated Pigzbe's gamified digital experience into the physical world, deriving the feel of the interface buttons from game controllers."

  • "The poster is a photograph of a drop of blood hitting the water’s surface, creating a deep red cloud similar to an atomic explosion."

  • "Plenaire was created as a direct-to-consumer brand for young people who seek out accessible luxury and a more modern, curated approach to skincare."

  • Here it is, Pentagram’s first rap video. Will people like it? No idea. Does an overjargonized world need it? Hell yes.

  • "Pentagram designed the campaign for the 2014 Expo, combining the circular forms of a manhole cover with the bicycle wheel."

  • "Turning over a card—a gesture similar to flipping over a physical playing card—allows a user to view information about museum events and programs and peer into the archive."

  • "Cocorico’s light-hearted one-liners converge with the brand values and set the tone of voice, while conveying useful and bite size information focused on natural and fresh food, health, ethical standards and sustainability."

  • "The campaign is satirical, but serious: women should be able to talk about how they prefer to care for their pubic hair, whether it’s shaving, waxing, tweezing—or leaving full bush."

  • "The new identity for BGC exists as a sophisticated kit of parts for a broad base of applications, from print to signage to website, where the identity’s graphic elements become a dynamic interface."

  • "Visible from the atrium, these graphics act as a visual mark for each floor and are designed to effortlessly guide visitors through the museum."

  • "The Pentagram team has designed a series of large-scale graphics inspired by the idea of connections, with dot-to-dot networks forming images that convey a dynamic sense of community and suggest collaboration, interaction and creativity."

  • "No Man's Land’ gets serious with the special “Issues Issue,” touching on topics like politics, racism, immigration, abortion, work and death."

  • "Built around a custom typeface and bold color, the identity highlights the remarkable range of programming at the Arts Center and provides a cohesive visual language for promotion."