504 Pentagram Testimonials

"The Tiffany & Co. logotype has been redrawn by hand to resemble a hot-metal typeface and reduced in size some 40 percent on bags and boxes, where it is foil-stamped rather than printed."

"Pentagram has drawn upon their vast experience in designing for the arts and culture sector, to create a space that’s filled with subtle and not-so-subtle Kubrick references."

"The ingredients are represented by custom shapes that suggest a flour particle and a salt crystal. The two elements are connected by a looping 'and,' a symbol influenced by Japanese handwriting that is commonly used in Asia."

"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."

"The identity system uniquely bridges the elaborate symbols of historic colleges and the bold look of contemporary universities."

"Visitors can take the icons and Pavilion symbol home with them on a range of souvenirs and Pavilion-themed merchandise, including flatware, mugs, espresso cups, buttons, hats, aprons, totes, t-shirts and even baby onesies."

"POUNDS elevates the smoking experience, and the branding avoids clichés for a more sophisticated image that still represents fun and a good time."

"Inside, the story of the school is traced through 450 images including historical photographs, illustrations, works of art by students and faculty, building plans, artifacts and ephemera."

"Educational Alliance underwent renovations and called upon Pentagram for the exterior signage, interior signage, and donor wall display design for their Lower East Side location."

"The flexible identity captures the idea of migration with type that shifts and moves in formations that are visually ‘off the beat."

"The bulk of the issue, a package of 48 pages, is devoted to telling the colorful story of Drexel’s 125 years of existence through a lively, graphic layout built around 125 historical facts, people, programs and moments that have made Drexel the unique place it is today."

"The exhibition presents an engaging narrative journey through the band’s 50-year career, told through a series of thematic installations."

"The design echoes the scope of Bourgeois’s work, simultaneously mammoth and personal."

"Fast forward 100 years, the city of Stuttgart is planning to relive the success of the exhibit with IBA 2027."

"The new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients."