504 Pentagram Testimonials

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  • "After considering changes that ranged from imperceptible to unrecognizable, Pentagram redrew the original Guitar Hero logotype, adjusting some of its more aggressively odd features to enable accurate reproduction at a variety of scales and in media from digital animations to temporary (or permanent) tattoos."

  • "RS Group needed to convey its expanded offer, and to reach new avenues and digital lifestyle platforms."

  • "Pentagram was asked to refine this brand identity in a way that better communicated Brew by Numbers and its very special personality."

  • "The identity centers on a ‘B’ monogram, with a dumbbell embedded in the letter to symbolize strength."

  • "Working with the NCMA staff, Pentagram developed a custom alphabet based on the expansion building's most distinctive architectural feature: the oval-shaped skylights that will bring light into all the new gallery spaces."

  • 'The charts combine hand-drawn type and infographics with photo snapshots, using information as a lens on current events."

  • "The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."

  • "The redesign helps organize the journal’s creative anarchy, establishing a cohesive and democratic platform that simultaneously supports various perspectives and guides readers through the lively exchange."

  • "The name stands for One Metro New York, a reference to transportation as an essential service that connects the city."

  • "Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronized lighting that brought them to life and drew people in."

  • "The 'Chaos Mass', a procedurally generated 3D texture that can be visually read as armies colliding in the fray of battle produces horizons or pattern-like backdrops to frame content."

  • "The signage brings the angle to life in the pattern of perforated mesh that covers two sides of the box-like structures, creating a dynamic optical effect that resonates with the Nike brand."

  • "Yuri and team came up with the idea to create a uniquely playful way to contact friends, family and fellow film fans."

  • "Each of the pieces has been analyzed through an algorithm to identify its predominant color, then sequenced in a continuous flow over the pages to create a color spectrum."

  • "Building on the folding action found in the mark, the designers created a playful suite of icons to support the Amalgamated brand online, in collateral and on ATM screens."