504 Pentagram Testimonials

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  • "The Pentagram team also established the sequencing and pacing of the color and black-and-white imagery shot in a variety of formats and divided up the sections of the book with spreads featuring quotes from Lanker’s vast network of admirers."

  • "Pentagram built the brand identity around a core ‘timeline’ visual, representing a progression from functional solutions to transformative organisational and societal perspectives."

  • "After considering changes that ranged from imperceptible to unrecognizable, Pentagram redrew the original Guitar Hero logotype, adjusting some of its more aggressively odd features to enable accurate reproduction at a variety of scales and in media from digital animations to temporary (or permanent) tattoos."

  • "The visually rich typography appears on everything from menus, packaging and swag to signage and the website."

  • "The show was divided into five sections: Plan, Festival, Film, Charity and Impact, tracing the lasting cultural implications of the festival from 50 years ago all the way to present day."

  • "The identity shifts the emphasis from the Commission to the main event, the debates themselves."

  • "Pentagram created a number of different atmospheres in the store, each presenting a separate aspect to the Marimekko lifestyle."

  • "Plenaire was created as a direct-to-consumer brand for young people who seek out accessible luxury and a more modern, curated approach to skincare."

  • "The clean, easy to navigate tabs allow users to quickly find what they are looking for, while also being able to freely explore other areas of TUTS online."

  • "Pentagram has created a new identity for The William Morris Society. At its centre is a hand-drawn emblem that is derived from William Morris’s Bird print."

  • "Pentagram has weaved ‘dazzle camouflage’ throughout the game."

  • "The logotype for MUSE shows the relationship between the museum and the mountains of the Trento valley in which it is located."

  • "The Pentagram team also updated OCU's caps-and-small-caps wordmark with a contemporary Roman typeface called Romain, set in a more approachable upper- and lowercase, and downplayed the word ‘University’ in a smaller sized sans-serif face, called Houschka Pro, in all caps."

  • "The visual identity is built on the theme of ownership being a fluid continuum, with handsets changing hands and of customers being in control."

  • "The book’s iconography is simple and dynamic, mixing bold two-dimensional graphics with photographic images of people and objects."