"After considering changes that ranged from imperceptible to unrecognizable, Pentagram redrew the original Guitar Hero logotype, adjusting some of its more aggressively odd features to enable accurate reproduction at a variety of scales and in media from digital animations to temporary (or permanent) tattoos."
"RS Group needed to convey its expanded offer, and to reach new avenues and digital lifestyle platforms."
"Pentagram was asked to refine this brand identity in a way that better communicated Brew by Numbers and its very special personality."
"The identity centers on a ‘B’ monogram, with a dumbbell embedded in the letter to symbolize strength."
"Working with the NCMA staff, Pentagram developed a custom alphabet based on the expansion building's most distinctive architectural feature: the oval-shaped skylights that will bring light into all the new gallery spaces."
'The charts combine hand-drawn type and infographics with photo snapshots, using information as a lens on current events."
"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."
"The redesign helps organize the journal’s creative anarchy, establishing a cohesive and democratic platform that simultaneously supports various perspectives and guides readers through the lively exchange."
"The name stands for One Metro New York, a reference to transportation as an essential service that connects the city."
"Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronized lighting that brought them to life and drew people in."
"The 'Chaos Mass', a procedurally generated 3D texture that can be visually read as armies colliding in the fray of battle produces horizons or pattern-like backdrops to frame content."
"The signage brings the angle to life in the pattern of perforated mesh that covers two sides of the box-like structures, creating a dynamic optical effect that resonates with the Nike brand."
"Yuri and team came up with the idea to create a uniquely playful way to contact friends, family and fellow film fans."
"Each of the pieces has been analyzed through an algorithm to identify its predominant color, then sequenced in a continuous flow over the pages to create a color spectrum."
"Building on the folding action found in the mark, the designers created a playful suite of icons to support the Amalgamated brand online, in collateral and on ATM screens."