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504 Pentagram Testimonials

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  • "The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."

    Mental Health Coalition

  • "While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly …

    Amit Desai Senior Vice President of Marketing and Global Franchise Management

  • "The words are trimmed along their top or bottom, playing with the edges to suggest the layering of sniped posters or the crop of a full-bleed design."

    Poster House

  • "In the second of Pentagram's films charting the life of Henry Ponder, the poet travels to the Cannes Film Festival to reflect on the nature of fame, beauty and sunglasses."

    Henry Ponder Goes To Cannes Henry Ponder Goes To Cannes

  • "Pentagram designed the exhibition, creating a visual identity that presents an engaging journey through Ferrari’s 70-year history."

    Ferrari Ferrari

  • "This environment of numbers includes identification signage for floors, rooms and elevators; directory signage and wayfinding; and several dynamic, superscale media installations which display live content from Bloomberg’s own news and data feeds."

    Bloomberg L.P.

  • "Margaret, the single largest benefactor in the DMA’s history, wanted to keep the book and her transformative final bequest to the museum under wraps until after her passing."

    Bright Sky Press

  • "The identity reflects the specialized focus of the firm and its roots in science and technology."

    ATP

  • "Strong, elegant and dynamic, the identity answers the creative brief of presenting Luminato as a connector and an enabler."

    Luminato

  • "Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure."

    Somerset House

  • "MIDI, an acronym for Musical Instrument Digital Interface, is instantly recognisable to anyone who makes, edits or plays music, and is used every day around the world by musicians, DJs, producers, educators, artists and hobbyists to create, perform, learn and share music and artistic works."

    MIDI

  • "A bold and non-conformist linear pattern wraps around the boxes in various sizes."

    Zalando

  • "The circular shape evokes a record, a sun, and a globe, and can be used as a lens or frame for a variety of content."

    Warner Records

  • "The Pentagram team also updated OCU's caps-and-small-caps wordmark with a contemporary Roman typeface called Romain, set in a more approachable upper- and lowercase, and downplayed the word ‘University’ in a smaller sized sans-serif face, called Houschka Pro, in all caps."

    Oklahoma City University Oklahoma City University

  • "The identity is set in Baskerville and Avenir and the new campaign features performance photography of Anthony Minghella’s production of Madame Butterfly."

    The Metropolitan Opera
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