"Despite their differences, the women of roller derby derive the same benefits from their experience: confidence and camaraderie."
"The identity is built around a custom typeface, Vroom Sans, with italicized letterforms that evoke a feeling of forward motion."
"The program is designed to help position Columbia as forward-looking and contemporary––less as a tradition-bound Ivy League school and more as a dynamic, modern university and vibrant academic community within the larger fabric of the city."
"The identity system uniquely bridges the elaborate symbols of historic colleges and the bold look of contemporary universities."
"The book includes a rich cultural history of the grain along with the recipes."
"The logo and other brand elements have been optimized to perform across various platforms and scales, from the small-space digital world to environmental installations."
"The logo rearranges the combined landmasses of the theoretical Pangaea to allow for a more distinctive form that displays the familiar forms of the represented continents."
"The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."
"Several sections relating to key individuals and movements in black suburbs are introduced with house-shaped structures made of bare wood, representing the foundational roots of construction and community."
"Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."
"Tigermilk’s concept is to offer fast, casual food based on Peruvian and other Latin American flavours in a stylish location as both a healthy lunchtime option and social evening experience."
"While Waitrose & Partners saw this as the perfect opportunity to reassess and reduce its packaging, it was important that the new packaging should also inform, inspire and most of all delight its loyal customer base."
"The brand identity centers around a contemporary sans serif wordmark that echoes the building’s slender, vertical form."
"Graphically the identity pulls no punches about a subject that still makes some people uncomfortable."
"The design needed to convey the essence and character of the building while also looking forward to the next chapter in the building's history."
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