504 Pentagram Testimonials

"With the AR app, the wall is turned into a living artwork, providing access to extra content such as videos from farms and roasteries, and information on the history of Starbucks and on coffee culture from around the world."

'With a subtle Arts and Crafts influence, the St Chris crest was redrawn to make it work much more effectively across a variety of media."

"Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."

"The branding positions photonics as the new computing paradigm and Lightmatter as the company ready to take the world into the future."

"Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."

"The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."

"The identity is built around a custom typeface, Vroom Sans, with italicized letterforms that evoke a feeling of forward motion."

"Cocorico’s light-hearted one-liners converge with the brand values and set the tone of voice, while conveying useful and bite size information focused on natural and fresh food, health, ethical standards and sustainability."

"Graphically the identity pulls no punches about a subject that still makes some people uncomfortable."

"Despite their differences, the women of roller derby derive the same benefits from their experience: confidence and camaraderie."

"The dynamic dot can be customized with dimensional complexity or different shapes, movements and color treatments, and used on its own for various sub-brands."

"Halma worked with Pentagram to create a new group identity that would express their purpose more accurately."

"The exhibition presents an engaging narrative journey through the band’s 50-year career, told through a series of thematic installations."

"Layered typography and colors visually convey the idea of unity at the heart of the global organization."

"Pentagram created a number of different atmospheres in the store, each presenting a separate aspect to the Marimekko lifestyle."