504 Pentagram Testimonials

"Pentagram created a new logo for the broadcaster, as well as a brand hierarchy, identity style guide and merchandising."

"The team designed bespoke typography for the event graphics, creating a modified version of the font Foundry Gridnik that builds its letterforms from a network of lines and bars."

"The goal was to deliver a solution that would be a true reflection of the brand and how its software and mission is to push mobility on a global scale; for a cleaner, smarter and more secure world on the move."

"The clean and spare layouts compliment the simple aesthetic and subtle lighting of Ford’s portraits."

"Strong, elegant and dynamic, the identity answers the creative brief of presenting Luminato as a connector and an enabler."

"The reason I wanted to do this book is to bring my extensive documentation of the godmothers of modern day roller derby to the masses."

"Reflecting on the idea of Maggie’s being ‘Everyone’s home of cancer care’, many shapes of ‘homes’ drawn in a clear modern style are used as the logo family."

"The panels are connected accordion style and with their black background and white type, they snake their way through Vanderbilt Hall like a piece of film unspooled from its reel."

"Pentagram’s work included the now-iconic external signage, with its louvred screen to the cantilevered café at the top of the building."

"Uptake wanted to showcase data in an exciting new way, demystify the subject of predictive analytics and demonstrate its own know-how in the field."

"The team at Pentagram created the story, philosophy and identity behind MOTH. Rejecting the snobbery that often surrounds premium drinks brands, MOTH embodies the concept of ‘social alchemy’."

"Halma worked with Pentagram to create a new group identity that would express their purpose more accurately."

"HRN needed a cohesive identity that would enable it to visually ‘own’ its podcasts across various platforms and allow the individual programs to shine."

"The different drawings are used as a logo on various applications, creating a dynamic system that links the branding with the institution’s function as a school and art museum, and suggests the diversity of the development."

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."