"The new logo still evokes an ancient world of warriors and magic, but looks more timeless and contemporary."
"The arrow has been built into a negative space in The Scene logotype, where it can also serve as a window for a variety of imagery."
"The logo streamlines the identity into a strong, flexible monogram."
"The packaging is branded with the eye-catching red of the original Woodstock poster and the interiors of the boxes are lined with a dozen different black-and-white photomontages."
"Each of the pieces has been analyzed through an algorithm to identify its predominant color, then sequenced in a continuous flow over the pages to create a color spectrum."
"Working in close collaboration with Hongkong Land, Pentagram proposed that Landmark unify all its 2017 events and campaigns around one encompassing and aspirational idea – wisdom."
"The identity has been refreshed with a new version of the Academy's historic typographic medallion and supporting type, set in Plan, that gives the Academy a more modern look."
"Pentagram placed the emphasis on the charity’s commitment to unconditionally care for all dogs and cats, and developed a brand line that acts as a steadfast manifesto for Battersea: ‘Here for every dog and cat."
"Pentagram wanted to make sure that the identity was delivered as a contemporary railway company, relevant to rail travel and passengers today, but obviously one that was conscious of its history."
"The logos’ movement represents the ever-changing sounds and beats, whilst their monochromatic colour palette allows them to work alongside photography."
"The carefully constructed wordmark and symbol echo the forms found in the fashion."
"To uncover its lost stories, Pentagram scoured the grounds of Berry Bros. & Rudd’s original home at No. 3, researching and photographing a host of branded artefacts spanning five centuries."
"The identity captures the spirit of the museum in a mark that is inviting, contemporary and accessible."
‘Industrial Instruments’ was a long-running project between Yuri Suzuki and Yamaha; it had already been through several iterations to identify and develop the most feasible interactions, objects, and sound qualities."
"The campaign uses a black, white and red color palette and bold typography inspired by historic show posters to project a kind of urban glamour."
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