"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."
"This theme of integrating the signage into the materials and environment of the specific venue was carried over into the Olympic Sculpture Park, which has transformed Seattle’s last undeveloped downtown waterfront property, a nine-acre industrial site on the Elliott Bay, into a free public park."
"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores …
"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."
"Built into the geometry of the wordmark is a hidden arrow, an apt symbol for what Keap does."
"SoShiro celebrates skills, traditions and craftsmanship from different cultures through collections of furniture and accessories."
"The new identity for BGC exists as a sophisticated kit of parts for a broad base of applications, from print to signage to website, where the identity’s graphic elements become a dynamic interface."
"Bridges move people and companies from one place to another."
"The Pentagram team built the restaurant’s identity around a sophisticated but playful mark featuring a lone steer standing underneath a palm tree."
"At the end of a week of participatory creation, the machine served a breakfast consisting of coffee, omelet and toast with jam to the public."
"The book describes Porto Montenegro’s story so far, and introduces the next decade of its development."
"The 'Chaos Mass', a procedurally generated 3D texture that can be visually read as armies colliding in the fray of battle produces horizons or pattern-like backdrops to frame content."
"Pentagram created a new logo for the broadcaster, as well as a brand hierarchy, identity style guide and merchandising."
"Collaborating with Bobby Tannam, Pentagram created The Happy Face Pizza and Supermax wordmarks and resulting Happy Face Display font."
"Our IPU is a real game changer for machine intelligence researchers; in the way they work; in the new approaches they are able to try and in the results they will see. It has been meticulously designed from scratch by our engineering team specifically for machine learning workloads; to handle …
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