504 Pentagram Testimonials

"The college and its buildings have developed so rapidly in recent years that the main challenge of the project was to find a solution that could work within LCC’s four different buildings and be adaptable enough to allow the college to change room names and redecorate when necessary."

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"Sophisticated and modern, the identity acts as a framework to showcase the world of colour that Fedrigoni inhabits, and allows Fedrigoni's product, content and imagery to remain centre stage."

"Named after Richard Schlagman, the new awards are designed to highlight the fertile relationship between the art world and publishing."

"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

"The project crowdsourced local sounds, receiving submissions from audio adventurers and sonic scouts across the globe."

"Pentagram was asked to create a brand strategy to articulate the unique personality of Camu C, and a brand identity system that could work across various print and online applications."

"The new routing algorithm means that for the first time, riders are able to contribute road ratings in real time while cycling."

"Hay Festival is an extraordinary celebration of the spoken word. Bringing readers and writers together for a global series of sustainable events, it invites participants to imagine the world as it is and as it could be."

"The book includes a rich cultural history of the grain along with the recipes."

"A simple line derived from the number “1,” inspired by the company’s name. The line suggests the diagram of a floor plan, with one side left open to convey a sense of possibility."

"For the first time, photography is added to the mix, with the Atlantic’s distinctive ‘A’ emblem acting as a window for images."

"The design employs an austere mid-century modern aesthetic and presents 210 of the images as full-page reproductions."

"Our IPU is a real game changer for machine intelligence researchers; in the way they work; in the new approaches they are able to try and in the results they will see. It has been meticulously designed from scratch by our engineering team specifically for machine learning workloads; to handle massively complex machine intelligence graphs with an easy to use software framework that simplifies and speeds everything up. We wanted our branding to reflect this and Graphcore’s position at the forefront of this new era of computing for machine intelligence. Pentagram interpreted this for us brilliantly with the new brand identity."

"The logo and other brand elements have been optimized to perform across various platforms and scales, from the small-space digital world to environmental installations."