504 Pentagram Testimonials

"Working with the NCMA staff, Pentagram developed a custom alphabet based on the expansion building's most distinctive architectural feature: the oval-shaped skylights that will bring light into all the new gallery spaces."

"Founded on the principles of excellence, internationality, innovation and sustainability, the Center aims to promote a unique artistic vision that is increasingly participatory and inclusive."

"Building on the folding action found in the mark, the designers created a playful suite of icons to support the Amalgamated brand online, in collateral and on ATM screens."

"The identity reflects the specialized focus of the firm and its roots in science and technology."

"Pentagram created a series of virtual spaces that replicate the volume of empty bookcases, each housing one single photograph to fill the ghostly space."

"The exhibition presents an engaging narrative journey through the band’s 50-year career, told through a series of thematic installations."

"The panels are connected accordion style and with their black background and white type, they snake their way through Vanderbilt Hall like a piece of film unspooled from its reel."

"The identity centers on a ‘B’ monogram, with a dumbbell embedded in the letter to symbolize strength."

"The site applies a ‘frankness’ to the featured issues, with a point of view that is forthright, personal and thoughtful, in long-form essays, interviews, opinion pieces, photo stories and video documentaries."

"The logo rearranges the combined landmasses of the theoretical Pangaea to allow for a more distinctive form that displays the familiar forms of the represented continents."

"For the first time, photography is added to the mix, with the Atlantic’s distinctive ‘A’ emblem acting as a window for images."

"This elemental piece of furniture allows the studio to maintain a sense of calm, providing a home for all the samples, buttons, fittings and files essential to the studio’s everyday work."

"A bespoke typeface is created to set up a balanced combination of contrast, stroke and depth for the three words Adam Katz Sinding; a blend of American Gothic and 20th century European Neo-Grotesk typefaces to pinpoint the fashion zeitgeist of the decade, thus providing a bold and confident foundation for the visual identity to be positioned at eye level with other brands."

"MIDI, an acronym for Musical Instrument Digital Interface, is instantly recognisable to anyone who makes, edits or plays music, and is used every day around the world by musicians, DJs, producers, educators, artists and hobbyists to create, perform, learn and share music and artistic works."

"The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."