"They created a modular design that displays artifacts on movable easels and tables, including large-scale backlighted photographs of Shangri La that convey the drama and beauty of the location."
"Juxtapositions in typography echo the contrasts in the series and suggest a demarcation between two worlds."
"The typographic branding captures the vibrancy of New York and the different character of its neighborhoods."
"Pentagram translated Pigzbe's gamified digital experience into the physical world, deriving the feel of the interface buttons from game controllers."
"The modern typographic logo designed by Pentagram is a visual manifestation of the brand idea, with the overlapping ‘good’ running through ‘fashion’."
"The dynamic dot can be customized with dimensional complexity or different shapes, movements and color treatments, and used on its own for various sub-brands."
"SoShiro celebrates skills, traditions and craftsmanship from different cultures through collections of furniture and accessories."
"The look and feel of the redesign takes its inspiration from newspapers and temple newsletters traditionally so important to the community."
"Pentagram was briefed to create an immersive, masculine environment that captured the theatricality of Christian Louboutin’s designs."
"Only a handful of publishing brands have a globally recognised visual identity and it was important to retain DK’s iconic status, while bringing the old mark firmly into the digital age."
"Rather than recreate the look of the period, the design for the bench echoes it in clean, smooth lines that make the monument the chicest, most sophisticated piece of street furniture in the city."
"From a desolate, and in many places derelict state after the bombing of the Second World War, East London has become one of the most fashionable areas in the world."
"The monogram is both abstract and literal, creating the appearance of a tangible object in line with Seufert’s delivery of well-crafted interiors."
"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."
"For the cover the Pentagram team developed a unique format that features a wild animal photographed in a studio against a distinctive, jewel-toned backdrop."
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