504 Pentagram Testimonials

"The identity takes its cues from the clarity and geometry of the architecture."

"Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure."

"At the end of a week of participatory creation, the machine served a breakfast consisting of coffee, omelet and toast with jam to the public."

"A bespoke typeface is created to set up a balanced combination of contrast, stroke and depth for the three words Adam Katz Sinding; a blend of American Gothic and 20th century European Neo-Grotesk typefaces to pinpoint the fashion zeitgeist of the decade, thus providing a bold and confident foundation for the visual identity to be positioned at eye level with other brands."

"The graphic language of the city was inseparable from its architecture. This realisation became the inspiration for the 'C' symbol created from the form of the actual cloister arch and doorway."

"The logo and other brand elements have been optimized to perform across various platforms and scales, from the small-space digital world to environmental installations."

"Pentagram created a new identity to express the galleries' spirit of openness."

"The identity focuses on Sula’s therapeutic properties for enhanced health, mind and body, and as a restorative experience that users can luxuriate in."

"Pentagram has created a new identity for The William Morris Society. At its centre is a hand-drawn emblem that is derived from William Morris’s Bird print."

"Held at Somerset House, the large-scale immersive, experiential event showcases UNIQLO’s popular LifeWear concept from three perspectives: Art, Science and Craftsmanship."

"The identity centers on a bold, modern logo that uses the simple icons of international symbols to create a friendly, accessible and democratic visual personality."

"The future of magazine reading is undergoing a transformation; audiences and advertisers now interact with magazine brands on so many different levels and platforms. MPA’s identity simply had to reflect this fact."

"The book’s iconography is simple and dynamic, mixing bold two-dimensional graphics with photographic images of people and objects."

"The refresh communicates the services, energy and creativity the agency delivers for its clients as it earns them attention."

"The identity is guided by two oppositional attitudes. These are grandeur, representing the building’s history and location, and minimalism, representing Chipperfield’s architectural philosophy."