"Pentagram was asked to create the brand identity and environmental graphics for The Doha Exhibition and Convention Center (DECC) is a state-of-the-art convention centre, which opened in 2015."
"The archive can be filtered by choreographer, performer, photographer, artist and writer, allowing users to explore collaborations across issues."
"Short, quick bits of data are mixed with longer reads and a structured but flexible grid opens up the pages in clean, clear layouts that let the content breathe."
"The logo was initially built in three dimensions, with the letters sliced up and moved around to give a dynamic, exciting feel to the identity. "
"Pentagram created a new logo and a complete brand identity system for the chain including uniform designs and concepts for the overall look and feel of the restaurants."
"The identity design created for the 200th anniversary reflects the human artistry and craftsmanship that have made Hennessy V.S.O.P. an enduring global brand."
"The branding uses vintage colors, lush illustration and witty messaging to resonate emotionally with consumers and tap into the nostalgia of cooking as a communal activity."
"The visuals that Pentagram created revolve around a theme of triangles, and in particular an equilateral triangular symbol to represent the ecosystem of Giving, Earning and Sustaining."
"The new name adds clarity and helps define Blood Cancer UK’s scope, covering a broad spectrum of blood cancer types and helping people across the whole of the UK."
"Inspired by Thomas Mann’s ‘The Magic Mountain’, the piece is made up of coloured pixels that are placed on top of one another to create an illusion of depth."
"The identity centers on a bold, modern logo that uses the simple icons of international symbols to create a friendly, accessible and democratic visual personality."
"The identity focuses on Sula’s therapeutic properties for enhanced health, mind and body, and as a restorative experience that users can luxuriate in."
"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."
"The identity system uniquely bridges the elaborate symbols of historic colleges and the bold look of contemporary universities."
"The identity takes its cues from the clarity and geometry of the architecture."
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