504 Pentagram Testimonials

"The modern look and feel of the updated logo brings a little style to the splat, while retaining the madcap spirit familiar to fans."

"Pentagram designed an expressive brand identity for the Moholy-Nagy Foundation, following the mindset and methods the artist used in his own work."

"Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure."

"Pentagram has drawn upon their vast experience in designing for the arts and culture sector, to create a space that’s filled with subtle and not-so-subtle Kubrick references."

"Pentagram also created a series of social media assets, each focusing on one of the RSH+P principles."

"Only a handful of publishing brands have a globally recognised visual identity and it was important to retain DK’s iconic status, while bringing the old mark firmly into the digital age."

"The dedicated season of content marks 100 years since suffrage and the centenary anniversary of some women being able to vote in the UK."

"From the outset, Pentagram was challenged with naming and branding the first-of-its-kind enterprise, keeping in mind that if successful, the concept could expand to other landlocked destinations around the country."

"The Tiffany & Co. logotype has been redrawn by hand to resemble a hot-metal typeface and reduced in size some 40 percent on bags and boxes, where it is foil-stamped rather than printed."

"The clean, modern design of the identity and signage contrast with the ‘beautiful ruin’ of the building."

"Appearing in patriotic red, white and blue, the logo is paired with a BAM acronym set in Neutraface."

"The panels are connected accordion style and with their black background and white type, they snake their way through Vanderbilt Hall like a piece of film unspooled from its reel."

"The unique typography is complemented by an instantly recognizable approach to posters and other promotional material that gives each production its own iconic image."

"Color is key to the book, with the vibrant hues of the paintings and Mexican folk art echoed in bright blasts of color that open each section."

"Underlying the design is a modular approach with each piece of equipment housed in a dedicated enclosure that is compatible with standard 19” rack systems."