504 Pentagram Testimonials

"The seal incorporates symbols for Los Angeles and Southern California, where the line of dispensaries are located, and one small marijuana leaf."

"Chess on Earth’ uses storytelling to capture young readers’ imaginations, at the same time as immersing them in the basic principles of the game."

"Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."

"The committee of volunteers responsible for running the charity felt the previous branding was out of step with the contemporary landscape."

"The branding links the new game to the universe of League of Legends while establishing its own distinct identity."

"Rooted in Austen’s history and the fabric of the house itself, the new brand identity was created to better represent the character, aims and ambitions of Jane Austen’s House Museum."

"The words are trimmed along their top or bottom, playing with the edges to suggest the layering of sniped posters or the crop of a full-bleed design."

"The branding positions photonics as the new computing paradigm and Lightmatter as the company ready to take the world into the future."

"In order to weave the older magazine covers and layouts in seamlessly with the more current Pentagram work, the designers concocted an organizing principal based on the way encyclopedias traditionally organized content."

"The design is dynamic, fusing text and image to evoke the excitement of Timberlake’s performances."

"The industrial design team followed a research-led process to develop the Yoto Player, interviewing families and children to understand what they found important and then developing a design that prioritised kids being in control."

"The Pentagram team built the restaurant’s identity around a sophisticated but playful mark featuring a lone steer standing underneath a palm tree."

"The identity captures the spirit of the museum in a mark that is inviting, contemporary and accessible."

“For too long, the symbol of Calendly was a simple C, suspended in a light grey box that resembled a calendar. After eight years and hundreds of millions of scheduled meetings later, our customers have led us to what our core value is: Making it easy for people to connect by eliminating friction in the process. That’s what I love about our new designs—the overlapping intersections evoke the feeling of people coming together and creating something unique. That’s the way we want Calendly users to feel when they schedule time with their colleagues, clients, and friends.”

"By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."