504 Pentagram Testimonials

‘Industrial Instruments’ was a long-running project between Yuri Suzuki and Yamaha; it had already been through several iterations to identify and develop the most feasible interactions, objects, and sound qualities."

The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities within a circle shape inspired by a lens.

"Each horn continually sings lyrics which are generated live by a uniquely trained, site-specific piece of AI software."

"Working closely with the Cytora leadership team, Pentagram created a brand identity and website that communicates the sophistication of Cytora’s offering, while simultaneously demystifying its technology."

"Users leave messages that appear as virtual sticky-notes, expressing what they’ve missed about the city or hopes for its future."

"This environment of numbers includes identification signage for floors, rooms and elevators; directory signage and wayfinding; and several dynamic, superscale media installations which display live content from Bloomberg’s own news and data feeds."

"The bold palette—a distinctive shade of fluorescent green, along with blue, purple and pink—suggest the vibrant culture of Mexico, where the firm is headquartered."

"The brand identity visualises how complex data is simplified and made understandable using the Secondmind platform."

"WITNESS still has a crucial role to play in training a new generation of human rights defenders in the safe, effective and ethical use of video."

"The clean and spare layouts compliment the simple aesthetic and subtle lighting of Ford’s portraits."

"Furniture Music’ attempts to re-design the domestic soundscape and proposes ways for sound not simply to be noise, but rather to help enhance harmony and comfort within one’s surrounding environment."

"Pentagram was asked to create an identity that would define Daftmill as a unique brand with genuine provenance, confident enough to rely on the quality of its distillate and the integrity of its production."

"The designers also developed a complete program of wayfinding, directories and donor signage for the entire museum, as well as several donor walls in the Griffin Court, the soaring central space of the Modern Wing."

"The identity brings simplicity and clarity with an increased emphasis on the interlocking circles, and is optimized for use in digital contexts."

"The new interiors have been designed to provide customers with a consistent experience of the brand and to differentiate Rabobank from its competitors in order to maintain a strong, competitive presence within their retail oriented, high street context."