504 Pentagram Testimonials

"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."

"The Pentagram team also updated OCU's caps-and-small-caps wordmark with a contemporary Roman typeface called Romain, set in a more approachable upper- and lowercase, and downplayed the word ‘University’ in a smaller sized sans-serif face, called Houschka Pro, in all caps."

"One of the most active companies in Europe, Opera Ballet Vlaanderen has built a reputation for their extensive and forward-thinking programs."

"Red Trees is a glimpse into the fear and hope that refugees experience, it’s a film that looks into the past as an attempt to understand the future."

"The book’s iconography is simple and dynamic, mixing bold two-dimensional graphics with photographic images of people and objects."

"The identity captures the vibrancy of Skirball’s programming and celebrates the exuberant spirit of downtown."

"Pentagram was asked to create an identity that would define Daftmill as a unique brand with genuine provenance, confident enough to rely on the quality of its distillate and the integrity of its production."

"The dashes serve as building blocks for the versatile system, evoking mobile screens, autofilling form fields, and lanes on the information superhighway."

"Pentagram invited some of the world's most influential design and cultural editors to choose a subject which is self-indulgently of interest to them for Circular’s readership to enjoy."

"Carefully redrawn and refined from the original sign that hung above the store’s Great Marlborough Street entrance, the new logotype also includes the full-stop which appeared on the original sign."

"The campaign captures the spirit of celebration with a playfully redrawn version of Knockout, the official typeface of the Public identity."

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"Information is organized around eight macro topics or themes, each represented with a different abstract pattern."

"The name is placed in the iconic circular symbols used for the train lines, and typography appears in Helvetica like signs in the stations."

"High-end audio is the main focus of the venue and is in turn the focus of its brand. The identity is an ever-changing waveform that grows, lives and listens to the wide-ranging music it represents."