504 Pentagram Testimonials

"The logo changes according to four distinct expressive states; each of these states is based on a quadrant of the circumplex model of emotions."

"Rooted in Austen’s history and the fabric of the house itself, the new brand identity was created to better represent the character, aims and ambitions of Jane Austen’s House Museum."

"The installation playfully suspends the garments at different heights from the ceiling, creating an animated vista as museum goers approach the gallery."

"The design employs an austere mid-century modern aesthetic and presents 210 of the images as full-page reproductions."

"The project crowdsourced local sounds, receiving submissions from audio adventurers and sonic scouts across the globe."

"Visitors can take the icons and Pavilion symbol home with them on a range of souvenirs and Pavilion-themed merchandise, including flatware, mugs, espresso cups, buttons, hats, aprons, totes, t-shirts and even baby onesies."

"Pentagram’s 2015 Holiday ‘Up Side Down’ challenged clients, collaborators and friends to question their point of view by flipping the world map upside down."

"The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."

"With the AR app, the wall is turned into a living artwork, providing access to extra content such as videos from farms and roasteries, and information on the history of Starbucks and on coffee culture from around the world."

"The catalogue features more than 200 photographs, installations and video pieces by artists including Henri Cartier-Bresson, Man Ray, Walker Evans, Nan Goldin, Robert Mapplethorpe and Philip Lorca DiCorcia, as well as images made by professional journalists, government agencies and amateurs."

"Marina’s vibrant collages, doodles and exquisitely decorated objects from nature have an irresistible sense of joy and playfulness."

"The building’s previous life as a private school and historic Beaux-Arts architecture helped inspire the branding."

"The visual metaphors are designed to touch people at a deeper level and help them personally relate to the facts in a more human way."

"The Katerra brand identity conveys the company’s design approach, linking standardization with customization."

"The future of magazine reading is undergoing a transformation; audiences and advertisers now interact with magazine brands on so many different levels and platforms. MPA’s identity simply had to reflect this fact."