504 Pentagram Testimonials

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  • "Built around a custom typeface and bold color, the identity highlights the remarkable range of programming at the Arts Center and provides a cohesive visual language for promotion."

  • "Color is key to the book, with the vibrant hues of the paintings and Mexican folk art echoed in bright blasts of color that open each section."

  • "The poster is a photograph of a drop of blood hitting the water’s surface, creating a deep red cloud similar to an atomic explosion."

  • "The name stands for One Metro New York, a reference to transportation as an essential service that connects the city."

  • "The visual language and packaging convey selfcare’s focus on function and utility, but with a premium look and feel."

  • "In the second of Pentagram's films charting the life of Henry Ponder, the poet travels to the Cannes Film Festival to reflect on the nature of fame, beauty and sunglasses."

  • "The carefully constructed wordmark and symbol echo the forms found in the fashion."

  • "This year Pentagram is honouring London’s chaotic nature by challenging visitors to ‘lose yourself’ in the festival."

  • "The logo was initially built in three dimensions, with the letters sliced up and moved around to give a dynamic, exciting feel to the identity. "

  • "From the outset, Pentagram was challenged with naming and branding the first-of-its-kind enterprise, keeping in mind that if successful, the concept could expand to other landlocked destinations around the country."

  • "Pentagram designed an expressive brand identity for the Moholy-Nagy Foundation, following the mindset and methods the artist used in his own work."

  • "The design has an editorial feel with images and text layered to give a collaged look, reflecting Seikaly’s love of collecting and her prolific diary writing."

  • "Several sections relating to key individuals and movements in black suburbs are introduced with house-shaped structures made of bare wood, representing the foundational roots of construction and community."

  • "Pentagram introduced a simple hexagon as the main graphic element, as common ice crystals are symmetrical with a hexagonal pattern. This concept is reflected in the book’s six-chapter structure."

  • "The vibrant installation helps MahaNakhon communicate with the city from the ground up, capturing the prosperity, diversity and exuberance of Bangkok."