504 Pentagram Testimonials

"The hand-drawn visualization tracks the last time Giorgia did something before the pandemic hit, and the first time she did something new with social distancing."

"Rather than recreate the look of the period, the design for the bench echoes it in clean, smooth lines that make the monument the chicest, most sophisticated piece of street furniture in the city."

"The designers also developed a complete program of wayfinding, directories and donor signage for the entire museum, as well as several donor walls in the Griffin Court, the soaring central space of the Modern Wing."

"Pentagram and OPPO collaborated closely on every aspect of the visual identity framework, beginning with an understanding of developed and emerging markets, through to production and sustainability needs."

"Sophisticated and modern, the identity acts as a framework to showcase the world of colour that Fedrigoni inhabits, and allows Fedrigoni's product, content and imagery to remain centre stage."

"To create a bold and confident identity in line with OpenView’s productive approach, the designers developed a fresh take on stenciling, a centuries-old form of typography universally known for its ease and efficiency."

"The graphic motif of a straight, centered line conveys a leap or shift from one perspective to another, from the representative to the abstract."

"The program is designed to help position Columbia as forward-looking and contemporary––less as a tradition-bound Ivy League school and more as a dynamic, modern university and vibrant academic community within the larger fabric of the city."

"The identity brings simplicity and clarity with an increased emphasis on the interlocking circles, and is optimized for use in digital contexts."

"The gestural spontaneity of the logo reflects a sense of celebration, personal expression, and ease of use."

"The brainchild of Robin Leigh, founder of BondSt, ICHIBUNS channels the creativity, music and culture that blossomed during Japan’s post-war ‘Shōwa Era’ renaissance."

"The grid of the wall calendar looks like a series of Pantone color chips, with the days of the month ranging through the shades of the featured color."

"Pentagram also created a series of social media assets, each focusing on one of the RSH+P principles."

"The committee of volunteers responsible for running the charity felt the previous branding was out of step with the contemporary landscape."

"At the end of a week of participatory creation, the machine served a breakfast consisting of coffee, omelet and toast with jam to the public."