504 Pentagram Testimonials

‘Industrial Instruments’ was a long-running project between Yuri Suzuki and Yamaha; it had already been through several iterations to identify and develop the most feasible interactions, objects, and sound qualities."

The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities within a circle shape inspired by a lens.

"Each horn continually sings lyrics which are generated live by a uniquely trained, site-specific piece of AI software."

"The identity centers on a distinctive letter ‘B,’ with simple geometry inspired by the shape of a ticket, that dynamically scales and stretches."

"The campaign is satirical, but serious: women should be able to talk about how they prefer to care for their pubic hair, whether it’s shaving, waxing, tweezing—or leaving full bush."

"The identity centers on a distinctive lowercase ‘e,’ which the designers drew as an aerodynamic letterform."

"Buffy’s playful personality is expressed in the brand identity, which is warm, outgoing and modern."

"The new routing algorithm means that for the first time, riders are able to contribute road ratings in real time while cycling."

"Pentagram was asked to create the brand identity and environmental graphics for The Doha Exhibition and Convention Center (DECC) is a state-of-the-art convention centre, which opened in 2015."

"Pentagram was asked to create a brand strategy to articulate the unique personality of Camu C, and a brand identity system that could work across various print and online applications."

"The design deliberately strikes against the considered visuals that are currently popular in the magazine market, employing a more ballsy and opinionated aesthetic."

"The installation captures King’s ideas as they developed on paper, offering an intimate view of the leader’s thought process."

"The monograph features a matte black book jacket with die-cut circles which conceptually represent the various locations of the artworks spread across the five UH campuses."

"The titles combine still images with short bursts of movement, creating a stop motion-like effect that feels hand-crafted."

"This mission of educational empowerment extends to the graphics of the new building, which encourage students to think, learn and problem-solve as they encounter a series of codes, puzzles and riddles that have been integrated into the school environment."