"The slash can be used as a diagonal earmark at the top left corner of materials, instantly branding them as part of The Federation."
"With the AR app, the wall is turned into a living artwork, providing access to extra content such as videos from farms and roasteries, and information on the history of Starbucks and on coffee culture from around the world."
"The identity is built around a custom typeface, Vroom Sans, with italicized letterforms that evoke a feeling of forward motion."
"The campaign is satirical, but serious: women should be able to talk about how they prefer to care for their pubic hair, whether it’s shaving, waxing, tweezing—or leaving full bush."
"Collaborating with Bobby Tannam, Pentagram created The Happy Face Pizza and Supermax wordmarks and resulting Happy Face Display font."
"The brand identity centers around a contemporary sans serif wordmark that echoes the building’s slender, vertical form."
"Visible from the atrium, these graphics act as a visual mark for each floor and are designed to effortlessly guide visitors through the museum."
"The different drawings are used as a logo on various applications, creating a dynamic system that links the branding with the institution’s function as a school and art museum, and suggests the diversity of the development."
"The identity treats the logotype as a metaphor for a bookshelf or bookcase, a place to collect things."
"The new name adds clarity and helps define Blood Cancer UK’s scope, covering a broad spectrum of blood cancer types and helping people across the whole of the UK."
"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."
"Intended as a conscience history of Le Style Anglais, the tone of the book is informative and humorous, stuffed with history and a uniquely British irony.'
"The identity has been refreshed with a new version of the Academy's historic typographic medallion and supporting type, set in Plan, that gives the Academy a more modern look."
"Art Basel Cities links local and international communities through a vibrant and intellectually rigorous multi-year programme."
"The color of the letterform is always black, but the leafy element and the website change color with the seasons: orange for the fall, green for spring, red for the Christmas season and blue for summer (blue skies over the blue lake)"
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