504 Pentagram Testimonials

"For the first time, photography is added to the mix, with the Atlantic’s distinctive ‘A’ emblem acting as a window for images."

"The typeface is used throughout the museum’s graphics and is also available free to the public, who are encouraged to utilize it in their own designs."

"The monogram is both abstract and literal, creating the appearance of a tangible object in line with Seufert’s delivery of well-crafted interiors."

"The redesign builds on the simplicity and clarity of MIT’s design heritage and transforms it."

"The design of the bottle was driven by two factors: it needed to be highly distinctive in order to launch the brand and it also needed to be less than 25mm thick in order to fit through the letterbox."

"The animations capture the dynamism that was a hallmark of Cooper’s design."

"On the edge of Manhattan, Cornell Tech brings together an open and collaborative community of students, designers, engineers, entrepreneurs, and scientists to interact and co-create, all in one place."

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"The colorful graphics and custom typography capture the brand attributes of fun, action, play, celebration, silliness and joy."

"To uncover its lost stories, Pentagram scoured the grounds of Berry Bros. & Rudd’s original home at No. 3, researching and photographing a host of branded artefacts spanning five centuries."

"The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."

"The flexible identity captures the idea of migration with type that shifts and moves in formations that are visually ‘off the beat."

"Each of the pieces has been analyzed through an algorithm to identify its predominant color, then sequenced in a continuous flow over the pages to create a color spectrum."

"The system introduces a visual language called ‘Block by Block’ inspired by the modular design of the city grid."

"The campaign is satirical, but serious: women should be able to talk about how they prefer to care for their pubic hair, whether it’s shaving, waxing, tweezing—or leaving full bush."