504 Pentagram Testimonials

"The committee of volunteers responsible for running the charity felt the previous branding was out of step with the contemporary landscape."

"The Tiffany & Co. logotype has been redrawn by hand to resemble a hot-metal typeface and reduced in size some 40 percent on bags and boxes, where it is foil-stamped rather than printed."

"The book uses the art of noticing to make clear Pearce’s relationship to ideas, an approach that has driven his career as a graphic designer."

"The future of magazine reading is undergoing a transformation; audiences and advertisers now interact with magazine brands on so many different levels and platforms. MPA’s identity simply had to reflect this fact."

"The visualizations go beyond the symbol of the Clock to examine the issues that have brought the planet to the brink."

"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."

"Pentagram designed the campaign for the 2014 Expo, combining the circular forms of a manhole cover with the bicycle wheel."

"The identity centers on a distinctive letter ‘B,’ with simple geometry inspired by the shape of a ticket, that dynamically scales and stretches."

"The identity centers on a ‘B’ monogram, with a dumbbell embedded in the letter to symbolize strength."

"The design team redrew and modernised the wordmark and the symbol, and also created a circular quality stamp. Designed to signify deZaan’s premium brand status, it also emphasises its authenticity and Dutch heritage."

"Short, quick bits of data are mixed with longer reads and a structured but flexible grid opens up the pages in clean, clear layouts that let the content breathe."

"The 'Chaos Mass', a procedurally generated 3D texture that can be visually read as armies colliding in the fray of battle produces horizons or pattern-like backdrops to frame content."

"The ingredients are represented by custom shapes that suggest a flour particle and a salt crystal. The two elements are connected by a looping 'and,' a symbol influenced by Japanese handwriting that is commonly used in Asia."

"The design has an editorial feel with images and text layered to give a collaged look, reflecting Seikaly’s love of collecting and her prolific diary writing."

"The intuitive interface helps users format their questions with eye-catching images and custom typography, as well as the infographics that show the results."