504 Pentagram Testimonials

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  • "The signage brings the angle to life in the pattern of perforated mesh that covers two sides of the box-like structures, creating a dynamic optical effect that resonates with the Nike brand."

  • "Over 500 people from around the world have submitted the sounds that they recorded—these include everything from ambulance sirens to waterfalls, as well as events specific to the Pandemic, such as the weekly ‘Clap for Carers."

  • "Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."

  • "Numan is a one-stop-shop that provides affordable solutions for erectile dysfunction, hair loss, and skincare products that are designed to enable young men to address and treat concerns and improve their overall wellbeing."

  • "The installation playfully suspends the garments at different heights from the ceiling, creating an animated vista as museum goers approach the gallery."

  • "The logotype for MUSE shows the relationship between the museum and the mountains of the Trento valley in which it is located."

  • "Combined with an arrow, the ‘X’ becomes an iconic symbol for the line, graphically representing speed and connection and the streetcar as an express mode of transportation that will get commuters where they need to go."

  • "To uncover its lost stories, Pentagram scoured the grounds of Berry Bros. & Rudd’s original home at No. 3, researching and photographing a host of branded artefacts spanning five centuries."

  • "The pattern is built from a palette of deliberately imperfect and abstract shapes based on organic forms that give a feeling of a living garden."

  • "The identity has been refreshed with a new version of the Academy's historic typographic medallion and supporting type, set in Plan, that gives the Academy a more modern look."

  • "The campaign is satirical, but serious: women should be able to talk about how they prefer to care for their pubic hair, whether it’s shaving, waxing, tweezing—or leaving full bush."

  • "First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

  • "The slash can be used as a diagonal earmark at the top left corner of materials, instantly branding them as part of The Federation."

  • "The site applies a ‘frankness’ to the featured issues, with a point of view that is forthright, personal and thoughtful, in long-form essays, interviews, opinion pieces, photo stories and video documentaries."

  • "Only a handful of publishing brands have a globally recognised visual identity and it was important to retain DK’s iconic status, while bringing the old mark firmly into the digital age."