504 Pentagram Testimonials

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  • "The new identity needed to modernise, but also to recognise the publisher’s history and unique position within the publishing community."

  • "The poster is a photograph of a drop of blood hitting the water’s surface, creating a deep red cloud similar to an atomic explosion."

  • "Buffy’s playful personality is expressed in the brand identity, which is warm, outgoing and modern."

  • "The branding reflects the brewery’s straightforward approach and no-nonsense New York attitude."

  • "The identity design created for the 200th anniversary reflects the human artistry and craftsmanship that have made Hennessy V.S.O.P. an enduring global brand."

  • "By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."

  • "The modern look and feel of the updated logo brings a little style to the splat, while retaining the madcap spirit familiar to fans."

  • "Collaborating with Bobby Tannam, Pentagram created The Happy Face Pizza and Supermax wordmarks and resulting Happy Face Display font."

  • "The new name adds clarity and helps define Blood Cancer UK’s scope, covering a broad spectrum of blood cancer types and helping people across the whole of the UK."

  • "The grid of the wall calendar looks like a series of Pantone color chips, with the days of the month ranging through the shades of the featured color."

  • "The team designed bespoke typography for the event graphics, creating a modified version of the font Foundry Gridnik that builds its letterforms from a network of lines and bars."

  • "Pentagram took inspiration from the theatre’s home, borrowing the wall-painted typography style found on so many of London’s historical buildings."

  • “Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when …

  • "The Pentagram team has designed a series of large-scale graphics inspired by the idea of connections, with dot-to-dot networks forming images that convey a dynamic sense of community and suggest collaboration, interaction and creativity."

  • "The industrial design team followed a research-led process to develop the Yoto Player, interviewing families and children to understand what they found important and then developing a design that prioritised kids being in control."