504 Pentagram Testimonials

"The identity is guided by two oppositional attitudes. These are grandeur, representing the building’s history and location, and minimalism, representing Chipperfield’s architectural philosophy."

"The expansive addition includes a suite of new galleries, artist studios, flexible public and special event spaces, education classrooms, a café, back-of-house facilities, and visitor amenities."

"Alongside the identity, Pentagram designed ‘The Early Years 1965-1972’. This comprehensive 27-disc boxed set pulls together material from the Pink Floyd archive."

"Theo Crosby records his stand against what he saw as the crude and bland construction methods of some contemporary architecture."

"Pentagram introduced a simple hexagon as the main graphic element, as common ice crystals are symmetrical with a hexagonal pattern. This concept is reflected in the book’s six-chapter structure."

"A hand-drawn map of Africa has been extended into a full visual language, including custom typography and icons."

"In addition to the grayscale gradient of the primary logotype, the gradation appears in the primary palette of five bright, bold colors."

"The front cover features a detail from Dante Gabriel Rossetti’s much loved 1877 painting ‘Proserpine’, with gold foil contrasting beautifully with the blue velvet robes of Rossetti’s model and lover."

"After considering changes that ranged from imperceptible to unrecognizable, Pentagram redrew the original Guitar Hero logotype, adjusting some of its more aggressively odd features to enable accurate reproduction at a variety of scales and in media from digital animations to temporary (or permanent) tattoos."

"For the graphic identity, the designers created a bold, contemporary mark that expresses a sense of vitality and innovation while also maintaining the firm’s legacy."

"The book includes a rich cultural history of the grain along with the recipes."

“Our goal was to communicate incredibly detailed and technical information in a package that would invite a reader to not only engage but truly comprehend the implications of a vision and approach for inclusive growth in urban cities.”

"The typographic identity represents the corner of a page and takes inspiration from the feeling of leafing through history."

"The design deliberately strikes against the considered visuals that are currently popular in the magazine market, employing a more ballsy and opinionated aesthetic."

"The typeface is ideal for magazines, books and branding, and the print piece in an oversized A3 format highlights its versatility and scalability."