504 Pentagram Testimonials

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"Sophisticated and modern, the identity acts as a framework to showcase the world of colour that Fedrigoni inhabits, and allows Fedrigoni's product, content and imagery to remain centre stage."

"Pentagram created a new logo and a complete brand identity system for the chain including uniform designs and concepts for the overall look and feel of the restaurants."

"The redesign helps organize the journal’s creative anarchy, establishing a cohesive and democratic platform that simultaneously supports various perspectives and guides readers through the lively exchange."

"In 103 breathless seconds, the film recreates 33 of these greetings, sent through two decades of texts, emails, social media and messaging platforms to 33 sets of founders around the world."

"The space was designed to encourage children to think like scientists as they take advantage of the student–friendly scientific equipment and computer resources while they are guided by “Qcards” provided by the museum’s education department."

"The concept of a ‘digital fabric’ where different business elements are woven together is also a key part of the new identity, and the team created a set of abstract visualisations based on the ideas of network, connectivity and orchestration."

"The circular shape evokes a record, a sun, and a globe, and can be used as a lens or frame for a variety of content."

"The wordmark emphasizes the “UP” in the name and creates a space that can be used as a window into the stories Upworthy tells: The “U” can function as a container for imagery from individual videos or categories of content."

"The Pentagram team also updated OCU's caps-and-small-caps wordmark with a contemporary Roman typeface called Romain, set in a more approachable upper- and lowercase, and downplayed the word ‘University’ in a smaller sized sans-serif face, called Houschka Pro, in all caps."

"The identity spotlights the updated name in a flexible logo that can be configured in countless ways."

"The panels are connected accordion style and with their black background and white type, they snake their way through Vanderbilt Hall like a piece of film unspooled from its reel."

"Our IPU is a real game changer for machine intelligence researchers; in the way they work; in the new approaches they are able to try and in the results they will see. It has been meticulously designed from scratch by our engineering team specifically for machine learning workloads; to handle massively complex machine intelligence graphs with an easy to use software framework that simplifies and speeds everything up. We wanted our branding to reflect this and Graphcore’s position at the forefront of this new era of computing for machine intelligence. Pentagram interpreted this for us brilliantly with the new brand identity."

"The Barbican also commissioned Pentagram to create a special motion-controlled digital installation, in collaboration with venerated Mecha designer Kawamori Shoji."

"Carefully redrawn and refined from the original sign that hung above the store’s Great Marlborough Street entrance, the new logotype also includes the full-stop which appeared on the original sign."