504 Pentagram Testimonials

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  • "The Public Theater branding has influenced much of the graphic design created for theatrical promotion and for cultural institutions in general."

  • "To help the reader out on this photographic road trip the Pentagram team included a small map graphic and the exact latitude and longitude coordinates for each rest stop with the book’s simple titling."

  • "The new logo still evokes an ancient world of warriors and magic, but looks more timeless and contemporary."

  • "Color was essential to Matisse’s art, and the design utilizes a brilliant palette inspired by the artist to create a lively and engaging framework for a work of serious scholarship."

  • "For the cover the Pentagram team developed a unique format that features a wild animal photographed in a studio against a distinctive, jewel-toned backdrop."

  • "Up close, the façade is a blast of eye-catching colors and patterns; from a distance, the figures are revealed and the mural becomes a symbol of Hualien."

  • "The clean and spare layouts compliment the simple aesthetic and subtle lighting of Ford’s portraits."

  • "Pentagram’s work included the now-iconic external signage, with its louvred screen to the cantilevered café at the top of the building."

  • "The Journal redesign builds on the existing format with a modern type treatment and clean, spare page layouts."

  • "Fast forward 100 years, the city of Stuttgart is planning to relive the success of the exhibit with IBA 2027."

  • "The modern look and feel of the updated logo brings a little style to the splat, while retaining the madcap spirit familiar to fans."

  • "The logo rearranges the combined landmasses of the theoretical Pangaea to allow for a more distinctive form that displays the familiar forms of the represented continents."

  • "The refresh communicates the services, energy and creativity the agency delivers for its clients as it earns them attention."

  • "Pentagram created an experience that is a study for the player, an embodiment for the brand and a set for the camera and the audience who are watching."

  • "The new identity needed to modernise, but also to recognise the publisher’s history and unique position within the publishing community."