"The industrial design team followed a research-led process to develop the Yoto Player, interviewing families and children to understand what they found important and then developing a design that prioritised kids being in control."
"Building on the folding action found in the mark, the designers created a playful suite of icons to support the Amalgamated brand online, in collateral and on ATM screens."
"Pentagram were tasked with developing a solution that connects the three events, a brief made challenging by a range of differing audiences."
'The project makes data accessible in a whole new way—by making it wearable on garments that incorporate hand-drawn data patterns."
"Pentagram’s 2015 Holiday ‘Up Side Down’ challenged clients, collaborators and friends to question their point of view by flipping the world map upside down."
"The design has an editorial feel with images and text layered to give a collaged look, reflecting Seikaly’s love of collecting and her prolific diary writing."
"The approach to the identity was informed by Pentagram’s decade-long relationship with the London Design Festival, for whom it designs a new identity every year."
"The team at Pentagram created the story, philosophy and identity behind MOTH. Rejecting the snobbery that often surrounds premium drinks brands, MOTH embodies the concept of ‘social alchemy’."
"Thɘ logo functions as a graphic prɘfix that can bɘ couplɘd with diffɘrɘnt typographic ɘxprɘssions or imagɘs to instantly brand thɘm as rɘ―inc."
"The designers developed a clean, elegant yet bold layout for the book, a neutral, documentary-like platform that would allow the content to shine."
"The monograph features a matte black book jacket with die-cut circles which conceptually represent the various locations of the artworks spread across the five UH campuses."
"Pentagram introduced a simple hexagon as the main graphic element, as common ice crystals are symmetrical with a hexagonal pattern. This concept is reflected in the book’s six-chapter structure."
"The design needed to convey the essence and character of the building while also looking forward to the next chapter in the building's history."
"The Barbican also commissioned Pentagram to create a special motion-controlled digital installation, in collaboration with venerated Mecha designer Kawamori Shoji."
"The identity projects a warmth and accessibility that connects the museum to the community of people who enjoy its programs."