504 Pentagram Testimonials

"The expansive addition includes a suite of new galleries, artist studios, flexible public and special event spaces, education classrooms, a café, back-of-house facilities, and visitor amenities."

"The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."

"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

"High-end audio is the main focus of the venue and is in turn the focus of its brand. The identity is an ever-changing waveform that grows, lives and listens to the wide-ranging music it represents."

"This year’s edition looked at the role of productive failure in design, and the graphics featured typography that trips over itself to form striking patterns on conference materials."

"Appearing in patriotic red, white and blue, the logo is paired with a BAM acronym set in Neutraface."

"Titletown takes its name from the nickname for Green Bay, which has won 13 NFL world championships, the most of any city."

"The program is designed to help position Columbia as forward-looking and contemporary––less as a tradition-bound Ivy League school and more as a dynamic, modern university and vibrant academic community within the larger fabric of the city."

"The long, tall forms and identity are inspired by the fact that Hudson River Park is the longest continuous park in NYC."

"In addition to changing the longstanding title of the magazine, Pentagram completely reimagined the publication's content and its overall look and feel to better reflect the institution's four defining principles: Student Always, Beyond Yourself, Confidence Without Attitude, and Question the Status Quo."

"Pentagram developed a future-focused strategy for the estate that based is on the notion of a ‘Sussex Origin’, positioning the area as a sparkling wine region comparable to Champagne."

"The space was designed to encourage children to think like scientists as they take advantage of the student–friendly scientific equipment and computer resources while they are guided by “Qcards” provided by the museum’s education department."

"The brand identity uses a graphic language inspired by emoticons and emojis to speak to Visible’s target audience."

"The school’s new spirit mark, the face of a determined but friendly fox composed in a five-pointed star, references the Sidwell Friends legacy as the only Quaker school in the nation’s capital."

"The bold palette—a distinctive shade of fluorescent green, along with blue, purple and pink—suggest the vibrant culture of Mexico, where the firm is headquartered."