"Graphically the identity pulls no punches about a subject that still makes some people uncomfortable."
'With a subtle Arts and Crafts influence, the St Chris crest was redrawn to make it work much more effectively across a variety of media."
"The Pentagram team built the restaurant’s identity around a sophisticated but playful mark featuring a lone steer standing underneath a palm tree."
"Furniture Music’ attempts to re-design the domestic soundscape and proposes ways for sound not simply to be noise, but rather to help enhance harmony and comfort within one’s surrounding environment."
"Each letter of the logotype is joined to another, reflecting how the public interacts with the Art UK website and the artworks within the collection."
"The Barbican also commissioned Pentagram to create a special motion-controlled digital installation, in collaboration with venerated Mecha designer Kawamori Shoji."
"Combined with an arrow, the ‘X’ becomes an iconic symbol for the line, graphically representing speed and connection and the streetcar as an express mode of transportation that will get commuters where they need to go."
"The identity treats the logotype as a metaphor for a bookshelf or bookcase, a place to collect things."
"The program is designed to help position Drew University as forward-looking and contemporary, less as a tradition-bound New England private university and more as a dynamic, modern university and vibrant academic community."
"In keeping with Red Hat’s open source ethos, the rebranding was conducted as a collaboration with the company’s leadership, employees and community."
"This year Pentagram is honouring London’s chaotic nature by challenging visitors to ‘lose yourself’ in the festival."
"The concept compliments the bipolarity of the space, creating a coherent narrative between the relaxed lounge bar downstairs and the frenetic nightclub upstairs."
"The design of the bottle was driven by two factors: it needed to be highly distinctive in order to launch the brand and it also needed to be less than 25mm thick in order to fit through the letterbox."
"The book is part of Pentagram’s continued exploration of Le Style Anglais - a tone that is informative and humorous, stuffed with history and a uniquely British irony."
"The new brand identity revolves around the ‘Covariant Flow’, an abstract visualisation that represents the process of learning through what’s known as the ‘decision boundary’."
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