"The visuals that Pentagram created revolve around a theme of triangles, and in particular an equilateral triangular symbol to represent the ecosystem of Giving, Earning and Sustaining."
"The concept compliments the bipolarity of the space, creating a coherent narrative between the relaxed lounge bar downstairs and the frenetic nightclub upstairs."
"The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."
"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."
"Each of the pieces has been analyzed through an algorithm to identify its predominant color, then sequenced in a continuous flow over the pages to create a color spectrum."
"Inspired by Thomas Mann’s ‘The Magic Mountain’, the piece is made up of coloured pixels that are placed on top of one another to create an illusion of depth."
"The identity reflects the specialized focus of the firm and its roots in science and technology."
"Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."
"Short, quick bits of data are mixed with longer reads and a structured but flexible grid opens up the pages in clean, clear layouts that let the content breathe."
"The design of the book makes the most of Thomas’s electrifying color, filling the pages with vibrant, large-scale reproductions of her work and using color as an organizational element with the contents."
"The installation captures King’s ideas as they developed on paper, offering an intimate view of the leader’s thought process."
"The brand identity centers around a contemporary sans serif wordmark that echoes the building’s slender, vertical form."
"The vibrant installation helps MahaNakhon communicate with the city from the ground up, capturing the prosperity, diversity and exuberance of Bangkok."
"The campaign uses a black, white and red color palette and bold typography inspired by historic show posters to project a kind of urban glamour."
"Alongside the identity, Pentagram designed ‘The Early Years 1965-1972’. This comprehensive 27-disc boxed set pulls together material from the Pink Floyd archive."
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