504 Pentagram Testimonials

"The new identity needed to provide VRT with a brand that reflected its ambitions; to increase the impact, relevance and user-friendliness of its established radio and TV brands in the digital space."

"Species names were faintly printed on the wall. Visitors were then invited to make their mark by overwriting with indelible pen the name of one of the species, drawing attention to it, and bringing it to visibility."

"The Canvas brand has people at its heart, and Pentagram’s design team created an expressive brand symbol that embodies this."

"The design of the bottle was driven by two factors: it needed to be highly distinctive in order to launch the brand and it also needed to be less than 25mm thick in order to fit through the letterbox."

"The centerpiece of the lobby is a 51-foot-long mural made of felt, a material that is ideal for a child-friendly environment."

"Many of the words I’ve chosen are centred on the struggle against black racism but I’m unapologetic for this as half my family come from the West Indies. However, I believe that you could replace many of the words with other people whether they are Catholic, Jewish, Muslim, gay, bisexual, white, Asian or Irish (as are my wife and children). So many people experience some from of racial and social injustice and without some of the people represented here, their voices would be even more unheard."

"The new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients."

"The campaign captures the spirit of celebration with a playfully redrawn version of Knockout, the official typeface of the Public identity."

'The project makes data accessible in a whole new way—by making it wearable on garments that incorporate hand-drawn data patterns."

"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."

"Working closely with the Cytora leadership team, Pentagram created a brand identity and website that communicates the sophistication of Cytora’s offering, while simultaneously demystifying its technology."

"The program is designed to help position Drew University as forward-looking and contemporary, less as a tradition-bound New England private university and more as a dynamic, modern university and vibrant academic community."

"The identity clarifies and enhances theSkimm’s presence as it expands into new products and sub-brands."

"The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."

"Yuri and team came up with the idea to create a uniquely playful way to contact friends, family and fellow film fans."