504 Pentagram Testimonials

"Pentagram was asked to create the brand identity and environmental graphics for The Doha Exhibition and Convention Center (DECC) is a state-of-the-art convention centre, which opened in 2015."

"A bespoke typeface is created to set up a balanced combination of contrast, stroke and depth for the three words Adam Katz Sinding; a blend of American Gothic and 20th century European Neo-Grotesk typefaces to pinpoint the fashion zeitgeist of the decade, thus providing a bold and confident foundation for the visual identity to be positioned at eye level with other brands."

"The challenge was to shift the emphasis of King & McGaw's online shop towards the rare and limited categories."

'The project makes data accessible in a whole new way—by making it wearable on garments that incorporate hand-drawn data patterns."

"In addition to the grayscale gradient of the primary logotype, the gradation appears in the primary palette of five bright, bold colors."

"The identity highlights this amenity in the logo for the project, which suggests a view of a building plan with the square of the courtyard at the center."

"The circular shape evokes a record, a sun, and a globe, and can be used as a lens or frame for a variety of content."

"The book includes a rich cultural history of the grain along with the recipes."

"The designers created a flexible framework in order to showcase the quality of storytelling and editorial art."

"The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."

"The colorful graphics and custom typography capture the brand attributes of fun, action, play, celebration, silliness and joy."

"The custom typography evokes the design of the jewelry with modular, link-like letterforms."

"The designers developed a clean, elegant yet bold layout for the book, a neutral, documentary-like platform that would allow the content to shine."

"The circle is a platform and presenter of both the range name and any product that sits upon it. Collectively the circles create an eye catching pattern in store, or as a single statement of scale in the store windows."

"Using a unique integration of video journalism, data visualization, and interactive web technologies, Lupi and her team added uncommon depth and functionality to the storytelling and reading experience."