"The Public Theater branding has influenced much of the graphic design created for theatrical promotion and for cultural institutions in general."
"To help the reader out on this photographic road trip the Pentagram team included a small map graphic and the exact latitude and longitude coordinates for each rest stop with the book’s simple titling."
"The new logo still evokes an ancient world of warriors and magic, but looks more timeless and contemporary."
"The clean, easy to navigate tabs allow users to quickly find what they are looking for, while also being able to freely explore other areas of TUTS online."
"The dynamic dot can be customized with dimensional complexity or different shapes, movements and color treatments, and used on its own for various sub-brands."
"This year Pentagram is honouring London’s chaotic nature by challenging visitors to ‘lose yourself’ in the festival."
"Pentagram designed an expressive brand identity for the Moholy-Nagy Foundation, following the mindset and methods the artist used in his own work."
"Inside, the story of the school is traced through 450 images including historical photographs, illustrations, works of art by students and faculty, building plans, artifacts and ephemera."
"The packaging is branded with the eye-catching red of the original Woodstock poster and the interiors of the boxes are lined with a dozen different black-and-white photomontages."
"Users leave messages that appear as virtual sticky-notes, expressing what they’ve missed about the city or hopes for its future."
"Working in close collaboration with Hongkong Land, Pentagram proposed that Landmark unify all its 2017 events and campaigns around one encompassing and aspirational idea – wisdom."
"The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."
"The caretas of Maragojipe are clown-like jokers and tricksters who, in the tradition of carnival as a place to invert normal life, hide their true selves with masks and falsetto voices."
"The Pentagram team built the restaurant’s identity around a sophisticated but playful mark featuring a lone steer standing underneath a palm tree."
"Reflecting on the idea of Maggie’s being ‘Everyone’s home of cancer care’, many shapes of ‘homes’ drawn in a clear modern style are used as the logo family."