504 Pentagram Testimonials

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  • "The identity centers on a distinctive lowercase ‘e,’ which the designers drew as an aerodynamic letterform."

  • "From a desolate, and in many places derelict state after the bombing of the Second World War, East London has become one of the most fashionable areas in the world."

  • "Pentagram designed the exhibition, creating a visual identity that presents an engaging journey through Ferrari’s 70-year history."

  • "The wordmark doubles as an escalating line chart that subtly illustrates the bank’s central concept of growing worth."

  • "The mascot name was inspired by a nearly perfect skeletal specimen of a Columbian Mammoth housed at Amherst’s renowned Beneski Museum of Natural History."

  • "The identity animates the public spaces between the partner organisations, graphically representing the programme of pop-up performances, art installations and inclusive events that will take place in the spaces between these institutions over the next decade."

  • "Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."

  • "The concept compliments the bipolarity of the space, creating a coherent narrative between the relaxed lounge bar downstairs and the frenetic nightclub upstairs."

  • "Hay Festival is an extraordinary celebration of the spoken word. Bringing readers and writers together for a global series of sustainable events, it invites participants to imagine the world as it is and as it could be."

  • "The refresh communicates the services, energy and creativity the agency delivers for its clients as it earns them attention."

  • "The caretas of Maragojipe are clown-like jokers and tricksters who, in the tradition of carnival as a place to invert normal life, hide their true selves with masks and falsetto voices."

  • "The poster is a photograph of a drop of blood hitting the water’s surface, creating a deep red cloud similar to an atomic explosion."

  • "The reason I wanted to do this book is to bring my extensive documentation of the godmothers of modern day roller derby to the masses."

  • "Typography is hugely significant to poetry, and the medium has inspired radical experiments in type for centuries."

  • "While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly …