504 Pentagram Testimonials

"The redesign introduces an entirely new template and a smaller size, more like a traditional printed book, that is easy to carry."

"By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."

"Despite their differences, the women of roller derby derive the same benefits from their experience: confidence and camaraderie."

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"The typeface is ideal for magazines, books and branding, and the print piece in an oversized A3 format highlights its versatility and scalability."

"The flexible identity captures the idea of migration with type that shifts and moves in formations that are visually ‘off the beat."

"The new routing algorithm means that for the first time, riders are able to contribute road ratings in real time while cycling."

"The timeline maps out the key developments that were pivotal for the trajectory of digital thinking and technology in architectural design."

"The identity clarifies and enhances theSkimm’s presence as it expands into new products and sub-brands."

"Established in 1965 as a place for making, viewing and discussing art, Camden Arts Centre is known around the world for its progressive, risk-taking approach and bold programming."

"Pentagram wanted to make sure that the identity was delivered as a contemporary railway company, relevant to rail travel and passengers today, but obviously one that was conscious of its history."

"Information is organized around eight macro topics or themes, each represented with a different abstract pattern."

"The logo and other brand elements have been optimized to perform across various platforms and scales, from the small-space digital world to environmental installations."

"Chess on Earth’ uses storytelling to capture young readers’ imaginations, at the same time as immersing them in the basic principles of the game."

"Red Trees is a glimpse into the fear and hope that refugees experience, it’s a film that looks into the past as an attempt to understand the future."