504 Pentagram Testimonials

"Each horn continually sings lyrics which are generated live by a uniquely trained, site-specific piece of AI software."

"The installation playfully suspends the garments at different heights from the ceiling, creating an animated vista as museum goers approach the gallery."

"The pattern is built from a palette of deliberately imperfect and abstract shapes based on organic forms that give a feeling of a living garden."

"The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."

“Our variety of palettes taps into a growing movement in design that redefines the role of color in corporate branding. Alongside strong visual elements, this use of color allows you to appeal in a deeper way to audiences by tapping into more visceral connections that people may have to things like regions, seasons and emotions. We look forward to this exploration.”

“We have developed a brand that truly represents our strengths and this will carry us into our next chapter––the best one yet.”

"Pentagram documented The Optic Cloak’s journey, from the origination of Shawcross’ concept through to its research, prototype and build."

"The poster, made up of a network of lines that interlink and channel into each other, represents the complexity of the Underground network that Johnston seamlessly helps travellers to navigate."

"The redesign builds on the simplicity and clarity of MIT’s design heritage and transforms it."

"Turning over a card—a gesture similar to flipping over a physical playing card—allows a user to view information about museum events and programs and peer into the archive."

"The National Gallery’s new identity reaches out to be welcoming, inclusive and is connected the old and the new, the classic and the modern."

"The designers wanted to dig deeper, to understand why each item had such significance and what criteria underpinned the curators’ choices."

"Combined with an arrow, the ‘X’ becomes an iconic symbol for the line, graphically representing speed and connection and the streetcar as an express mode of transportation that will get commuters where they need to go."

"Tigermilk’s concept is to offer fast, casual food based on Peruvian and other Latin American flavours in a stylish location as both a healthy lunchtime option and social evening experience."

"The poster is a photograph of a drop of blood hitting the water’s surface, creating a deep red cloud similar to an atomic explosion."