504 Pentagram Testimonials

"The program is designed to help position Columbia as forward-looking and contemporary––less as a tradition-bound Ivy League school and more as a dynamic, modern university and vibrant academic community within the larger fabric of the city."

"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."

"Etched on the glass, once in positive and once in negative, is the Glass House graphic identity also designed by Pentagram."

"The Katerra brand identity conveys the company’s design approach, linking standardization with customization."

"Pentagram were tasked with devising a visual identity that communicates the newly named practice's brand personality."

"Sitting somewhere between the styles of ‘The Wasteland’ and ‘Fear and Loathing in Las Vegas’, the book provides an intimate insight into Nick Cave’s imaginative universe."

"The Pentagram team also updated OCU's caps-and-small-caps wordmark with a contemporary Roman typeface called Romain, set in a more approachable upper- and lowercase, and downplayed the word ‘University’ in a smaller sized sans-serif face, called Houschka Pro, in all caps."

"The vibrant installation helps MahaNakhon communicate with the city from the ground up, capturing the prosperity, diversity and exuberance of Bangkok."

"Halma worked with Pentagram to create a new group identity that would express their purpose more accurately."

"The campaign uses a black, white and red color palette and bold typography inspired by historic show posters to project a kind of urban glamour."

"The logo brings together three animals that are important to the history of the organization and represent its century-long conservation efforts."

"The design employs an austere mid-century modern aesthetic and presents 210 of the images as full-page reproductions."

"Sophisticated and modern, the identity acts as a framework to showcase the world of colour that Fedrigoni inhabits, and allows Fedrigoni's product, content and imagery to remain centre stage."

"The college and its buildings have developed so rapidly in recent years that the main challenge of the project was to find a solution that could work within LCC’s four different buildings and be adaptable enough to allow the college to change room names and redecorate when necessary."

"The wordmark doubles as an escalating line chart that subtly illustrates the bank’s central concept of growing worth."