504 Pentagram Testimonials

"The new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients."

"A hand-drawn map of Africa has been extended into a full visual language, including custom typography and icons."

"Maker Mile’s ambition is to be an itinerant project which can spread and expand, bringing attention to the crafts which define the identity of different cities."

"Carefully redrawn and refined from the original sign that hung above the store’s Great Marlborough Street entrance, the new logotype also includes the full-stop which appeared on the original sign."

"While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols."

"Pentagram used the visual language and colors from the identity to develop various interiors for a number of environments including Citibank “Blue”, general consumer banking outlet, and Citigold, a more luxurious “affluent customer” outlet."

"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

"The monograph features a matte black book jacket with die-cut circles which conceptually represent the various locations of the artworks spread across the five UH campuses."

"Pentagram drew from a variety of visual expressions of dance, with the goal of creating a graphic language that expresses the joy of physical movement."

"HRN needed a cohesive identity that would enable it to visually ‘own’ its podcasts across various platforms and allow the individual programs to shine."

"A series of towers—designed to adjust height depending on the context—resemble stacks of giant mah jongg tiles set on end. The towers incorporate display cases for artifacts, and feature graphics derived from the game."

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."

"The visual identity is built on the theme of ownership being a fluid continuum, with handsets changing hands and of customers being in control."

"On the edge of Manhattan, Cornell Tech brings together an open and collaborative community of students, designers, engineers, entrepreneurs, and scientists to interact and co-create, all in one place."