504 Pentagram Testimonials

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  • "To help the reader out on this photographic road trip the Pentagram team included a small map graphic and the exact latitude and longitude coordinates for each rest stop with the book’s simple titling."

  • "The seal incorporates symbols for Los Angeles and Southern California, where the line of dispensaries are located, and one small marijuana leaf."

  • "Color was essential to Matisse’s art, and the design utilizes a brilliant palette inspired by the artist to create a lively and engaging framework for a work of serious scholarship."

  • "Pentagram has created a new identity for The William Morris Society. At its centre is a hand-drawn emblem that is derived from William Morris’s Bird print."

  • "Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."

  • "Graphically the identity pulls no punches about a subject that still makes some people uncomfortable."

  • "The clever time-based content navigation leads readers through articles that showcase brands such as Bell & Ross, Patek Philippe, TAG Heuer, Rolex and Omega at hours 11:34, 13:50, 19:56 and so on."

  • "Pentagram has drawn upon their vast experience in designing for the arts and culture sector, to create a space that’s filled with subtle and not-so-subtle Kubrick references."

  • "The identity reflects the specialized focus of the firm and its roots in science and technology."

  • "With the AR app, the wall is turned into a living artwork, providing access to extra content such as videos from farms and roasteries, and information on the history of Starbucks and on coffee culture from around the world."

  • "Working in close collaboration with Hongkong Land, Pentagram proposed that Landmark unify all its 2017 events and campaigns around one encompassing and aspirational idea – wisdom."

  • "The identity centers on a distinctive lowercase ‘e,’ which the designers drew as an aerodynamic letterform."

  • "The clean, modern design of the identity and signage contrast with the ‘beautiful ruin’ of the building."

  • "The branding positions photonics as the new computing paradigm and Lightmatter as the company ready to take the world into the future."

  • "The company enables brands with loyal customers, like sports teams, to launch their own credit cards that generate rewards for their fans."