"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."
"The liquid metal graphics combine the glitz and shine of the awards with the grit and energy of independent film."
"The design needed to convey the essence and character of the building while also looking forward to the next chapter in the building's history."
"The brand identity visualises how complex data is simplified and made understandable using the Secondmind platform."
"The reason I wanted to do this book is to bring my extensive documentation of the godmothers of modern day roller derby to the masses."
"The name is placed in the iconic circular symbols used for the train lines, and typography appears in Helvetica like signs in the stations."
"The program is designed to help position Columbia as forward-looking and contemporary––less as a tradition-bound Ivy League school and more as a dynamic, modern university and vibrant academic community within the larger fabric of the city."
"Taking cues from architectural journals of the 1950’s bold layouts were created that are both elegant and controlled."
"The branding positions photonics as the new computing paradigm and Lightmatter as the company ready to take the world into the future."
"The identity features a rotating cast of logos, handwritten by the playwrights themselves."
"The identity revives Sherman, a typeface originally designed by Frederic Goudy in 1910 and rediscovered in the university’s collection."
"The identity design created for the 200th anniversary reflects the human artistry and craftsmanship that have made Hennessy V.S.O.P. an enduring global brand."
"The team was invited to incorporate the branding throughout the restaurant, from designing the menus and signage to choosing the tableware and creating the hand-painted tile that lines the open kitchen and bar."
"On the edge of Manhattan, Cornell Tech brings together an open and collaborative community of students, designers, engineers, entrepreneurs, and scientists to interact and co-create, all in one place."
"The Barbican also commissioned Pentagram to create a special motion-controlled digital installation, in collaboration with venerated Mecha designer Kawamori Shoji."
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