504 Pentagram Testimonials

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  • "The unique features of the frieze magazine masthead were used to create a modern and ownable typeface to be used across the whole brand."

  • "The wordmark takes its cues from the delicate architecture of the building and the goals of the organization."

  • "The shape of the logo suggests the form of an ‘A’ and a skyscraper as seen in perspective."

  • "The redesign helps organize the journal’s creative anarchy, establishing a cohesive and democratic platform that simultaneously supports various perspectives and guides readers through the lively exchange."

  • "The brand identity visualises how complex data is simplified and made understandable using the Secondmind platform."

  • "Art Basel Cities links local and international communities through a vibrant and intellectually rigorous multi-year programme."

  • "Though the presentation is static, the logo imparts the constant movement of the animated mark by appearing in different configurations in each application."

  • "The Dr. Jart+ containers combine the classic forms of cosmetics and beauty products with unexpected industrial objects like oil and kerosene cans."

  • "The branding puts a contemporary spin on the straightforward, no-nonsense graphics and imagery found in traditional Jewish delis, with a side of humor for the messaging."

  • “From its spectacular modernist architecture and activist routes to its multicultural campus and unparalleled desire to create change, the University of Sussex has a unique spirit, and we wanted to create a playful film that expressed that spirit. When Pentagram suggested the idea of an almost unbiased checklist, we immediately …

  • "The titles combine still images with short bursts of movement, creating a stop motion-like effect that feels hand-crafted."

  • "The Pentagram team also updated OCU's caps-and-small-caps wordmark with a contemporary Roman typeface called Romain, set in a more approachable upper- and lowercase, and downplayed the word ‘University’ in a smaller sized sans-serif face, called Houschka Pro, in all caps."

  • "At a time when Britain is looking across global borders with mixed emotions, Harry’s images take us on a meditative global tour, pausing and reflecting on the special texture of city streets."

  • "The centerpiece of the lobby is a 51-foot-long mural made of felt, a material that is ideal for a child-friendly environment."

  • "The clever time-based content navigation leads readers through articles that showcase brands such as Bell & Ross, Patek Philippe, TAG Heuer, Rolex and Omega at hours 11:34, 13:50, 19:56 and so on."