504 Pentagram Testimonials

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  • "The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."

  • "Collaborating with Bobby Tannam, Pentagram created The Happy Face Pizza and Supermax wordmarks and resulting Happy Face Display font."

  • "Working alongside the engineers, the design was tweaked to make the piece acoustically sound as well as structurally safe."

  • "Titletown takes its name from the nickname for Green Bay, which has won 13 NFL world championships, the most of any city."

  • "The square logos—one the museum’s full name, the other the acronym—work in combination with their typical “chop” in Chinese characters, which the designers also modified."

  • "The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."

  • "The designers created a flexible framework in order to showcase the quality of storytelling and editorial art."

  • "This year’s edition looked at the role of productive failure in design, and the graphics featured typography that trips over itself to form striking patterns on conference materials."

  • "Strong, elegant and dynamic, the identity answers the creative brief of presenting Luminato as a connector and an enabler."

  • "The branding links the new game to the universe of League of Legends while establishing its own distinct identity."

  • "Many of the words I’ve chosen are centred on the struggle against black racism but I’m unapologetic for this as half my family come from the West Indies. However, I believe that you could replace many of the words with other people whether they are Catholic, Jewish, Muslim, gay, bisexual, …

  • "The building’s previous life as a private school and historic Beaux-Arts architecture helped inspire the branding."

  • "The latest Issue is an antidote to the princess wedding fantasies peddled by pop culture and stoked by an insatiable wedding industry."

  • "Each horn continually sings lyrics which are generated live by a uniquely trained, site-specific piece of AI software."

  • "High-end audio is the main focus of the venue and is in turn the focus of its brand. The identity is an ever-changing waveform that grows, lives and listens to the wide-ranging music it represents."