504 Pentagram Testimonials

“Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home. We like the simplicity of the new identity, with an instantly recognizable ‘H’ and house.”

"The ingredients are represented by custom shapes that suggest a flour particle and a salt crystal. The two elements are connected by a looping 'and,' a symbol influenced by Japanese handwriting that is commonly used in Asia."

"For the first time, photography is added to the mix, with the Atlantic’s distinctive ‘A’ emblem acting as a window for images."

"The industrial design team followed a research-led process to develop the Yoto Player, interviewing families and children to understand what they found important and then developing a design that prioritised kids being in control."

"The intuitive interface helps users format their questions with eye-catching images and custom typography, as well as the infographics that show the results."

"The team designed bespoke typography for the event graphics, creating a modified version of the font Foundry Gridnik that builds its letterforms from a network of lines and bars."

"The branding reflects the brewery’s straightforward approach and no-nonsense New York attitude."

"The carefully constructed wordmark and symbol echo the forms found in the fashion."

"The campaign includes a series of 15 different posters that have been sniped on the façade of the gallery, where they double as exhibition graphics."

"Hay Festival is an extraordinary celebration of the spoken word. Bringing readers and writers together for a global series of sustainable events, it invites participants to imagine the world as it is and as it could be."

"Established in 1965 as a place for making, viewing and discussing art, Camden Arts Centre is known around the world for its progressive, risk-taking approach and bold programming."

"The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."

"The design combines the school’s distinctly Midwestern personality—straightforward, clear, no fuss—with a dynamic look and feel."

"The display houses paperback copies of the book that passersby can take down to reveal powerful messages of resistance from the novel."

"The identity centers on a ‘B’ monogram, with a dumbbell embedded in the letter to symbolize strength."