504 Pentagram Testimonials

"The new identity needed to provide VRT with a brand that reflected its ambitions; to increase the impact, relevance and user-friendliness of its established radio and TV brands in the digital space."

"Species names were faintly printed on the wall. Visitors were then invited to make their mark by overwriting with indelible pen the name of one of the species, drawing attention to it, and bringing it to visibility."

"The Canvas brand has people at its heart, and Pentagram’s design team created an expressive brand symbol that embodies this."

"The campaign captures the spirit of celebration with a playfully redrawn version of Knockout, the official typeface of the Public identity."

"Combined with an arrow, the ‘X’ becomes an iconic symbol for the line, graphically representing speed and connection and the streetcar as an express mode of transportation that will get commuters where they need to go."

"To help the reader out on this photographic road trip the Pentagram team included a small map graphic and the exact latitude and longitude coordinates for each rest stop with the book’s simple titling."

"The logo brings together three animals that are important to the history of the organization and represent its century-long conservation efforts."

"For the first time, photography is added to the mix, with the Atlantic’s distinctive ‘A’ emblem acting as a window for images."

"After considering changes that ranged from imperceptible to unrecognizable, Pentagram redrew the original Guitar Hero logotype, adjusting some of its more aggressively odd features to enable accurate reproduction at a variety of scales and in media from digital animations to temporary (or permanent) tattoos."

"The identity expresses the Khaore concept with customized typography."

"The branding positions photonics as the new computing paradigm and Lightmatter as the company ready to take the world into the future."

"From a desolate, and in many places derelict state after the bombing of the Second World War, East London has become one of the most fashionable areas in the world."

"The visual language and packaging convey selfcare’s focus on function and utility, but with a premium look and feel."

"The identity reflects the specialized focus of the firm and its roots in science and technology."

"The framework is the first time O-pa has taken a comprehensive approach to its identity, bringing its programs and venues together visually as part of the same institution."