"The signage brings the angle to life in the pattern of perforated mesh that covers two sides of the box-like structures, creating a dynamic optical effect that resonates with the Nike brand."
"As well as the overarching brand, Pentagram worked with Mills & Boon to streamline its series model, developing directional concepts that serve as a standard for its in-house team."
"Pentagram drew from a variety of visual expressions of dance, with the goal of creating a graphic language that expresses the joy of physical movement."
"The design employs an austere mid-century modern aesthetic and presents 210 of the images as full-page reproductions."
"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."
"The grid of the wall calendar looks like a series of Pantone color chips, with the days of the month ranging through the shades of the featured color."
"The branding positions photonics as the new computing paradigm and Lightmatter as the company ready to take the world into the future."
"After considering changes that ranged from imperceptible to unrecognizable, Pentagram redrew the original Guitar Hero logotype, adjusting some of its more aggressively odd features to enable accurate reproduction at a variety of scales and in media from digital animations to temporary (or permanent) tattoos."
"The core of the design concept for the website is a data-driven, searchable timeline that brings together videos, events, articles, and other historical content."
"The industrial design team followed a research-led process to develop the Yoto Player, interviewing families and children to understand what they found important and then developing a design that prioritised kids being in control."
"The infographics provide an overview of immigration trends in the country and the various pathways to becoming a citizen."
"Despite their differences, the women of roller derby derive the same benefits from their experience: confidence and camaraderie."
"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."
"The custom wordmark is modular, switching out letters for silhouetted images of items in Kaiyo’s inventory, showing exactly what the brand has to offer."
"The designers also developed a complete program of wayfinding, directories and donor signage for the entire museum, as well as several donor walls in the Griffin Court, the soaring central space of the Modern Wing."
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