504 Pentagram Testimonials

"The oblique shape of the logo is informed by the angles of an aircraft’s tail fin."

"The square logos—one the museum’s full name, the other the acronym—work in combination with their typical “chop” in Chinese characters, which the designers also modified."

"The carefully constructed wordmark and symbol echo the forms found in the fashion."

"Pentagram was asked to create an identity that would define Daftmill as a unique brand with genuine provenance, confident enough to rely on the quality of its distillate and the integrity of its production."

"Alongside the identity, Pentagram designed ‘The Early Years 1965-1972’. This comprehensive 27-disc boxed set pulls together material from the Pink Floyd archive."

"Over 500 people from around the world have submitted the sounds that they recorded—these include everything from ambulance sirens to waterfalls, as well as events specific to the Pandemic, such as the weekly ‘Clap for Carers."

"The identity updates Slack’s familiar hashtag logo to work consistently in different scales and contexts."

"Tigermilk’s concept is to offer fast, casual food based on Peruvian and other Latin American flavours in a stylish location as both a healthy lunchtime option and social evening experience."

"The building’s previous life as a private school and historic Beaux-Arts architecture helped inspire the branding."

"At the end of a week of participatory creation, the machine served a breakfast consisting of coffee, omelet and toast with jam to the public."

"The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."

"The designers created a simple graphic system that marries the forms of the architecture with the dynamic spirit of Queens Theatre."

"The team designed bespoke typography for the event graphics, creating a modified version of the font Foundry Gridnik that builds its letterforms from a network of lines and bars."

"The framework is the first time O-pa has taken a comprehensive approach to its identity, bringing its programs and venues together visually as part of the same institution."

"The modern look and feel of the updated logo brings a little style to the splat, while retaining the madcap spirit familiar to fans."