504 Pentagram Testimonials

"The concept compliments the bipolarity of the space, creating a coherent narrative between the relaxed lounge bar downstairs and the frenetic nightclub upstairs."

"Named after Richard Schlagman, the new awards are designed to highlight the fertile relationship between the art world and publishing."

"Pentagram created an experience that is a study for the player, an embodiment for the brand and a set for the camera and the audience who are watching."

"In the second of Pentagram's films charting the life of Henry Ponder, the poet travels to the Cannes Film Festival to reflect on the nature of fame, beauty and sunglasses."

"Species names were faintly printed on the wall. Visitors were then invited to make their mark by overwriting with indelible pen the name of one of the species, drawing attention to it, and bringing it to visibility."

"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

"The identity is guided by two oppositional attitudes. These are grandeur, representing the building’s history and location, and minimalism, representing Chipperfield’s architectural philosophy."

"A simple line derived from the number “1,” inspired by the company’s name. The line suggests the diagram of a floor plan, with one side left open to convey a sense of possibility."

"The new logo still evokes an ancient world of warriors and magic, but looks more timeless and contemporary."

"The 'Chaos Mass', a procedurally generated 3D texture that can be visually read as armies colliding in the fray of battle produces horizons or pattern-like backdrops to frame content."

"Visitors can take the icons and Pavilion symbol home with them on a range of souvenirs and Pavilion-themed merchandise, including flatware, mugs, espresso cups, buttons, hats, aprons, totes, t-shirts and even baby onesies."

"The branding strikes a balance between elegant and cheeky, contributing to the convivial atmosphere."

"Pentagram was asked to create a brand strategy to articulate the unique personality of Camu C, and a brand identity system that could work across various print and online applications."

"Pentagram created a new logotype that is a twist on a traditional crest, which use symbols to illustrate the brand’s locations in France and New Zealand."

"The identity clarifies and enhances theSkimm’s presence as it expands into new products and sub-brands."