"The redesign introduces an entirely new template and a smaller size, more like a traditional printed book, that is easy to carry."
"By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."
"Despite their differences, the women of roller derby derive the same benefits from their experience: confidence and camaraderie."
"The identity focuses on Sula’s therapeutic properties for enhanced health, mind and body, and as a restorative experience that users can luxuriate in."
"Color is key to the book, with the vibrant hues of the paintings and Mexican folk art echoed in bright blasts of color that open each section."
"The redesign evolves TrueCar into a contemporary brand with a friendly personality that is straightforward, open and honest."
"The modern typographic logo designed by Pentagram is a visual manifestation of the brand idea, with the overlapping ‘good’ running through ‘fashion’."
"The animations capture the dynamism that was a hallmark of Cooper’s design."
"Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure."
"The logo brings together three animals that are important to the history of the organization and represent its century-long conservation efforts."
"Pentagram also created a series of social media assets, each focusing on one of the RSH+P principles."
"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."
"The typeface is ideal for magazines, books and branding, and the print piece in an oversized A3 format highlights its versatility and scalability."
"The graphic identity is constructed of two flexible, intersecting lines—one green and angled, the other one blue, curving and made of dots—that reference the unique geographical location, which links the mountain to the sea."
"No Man's Land’ gets serious with the special “Issues Issue,” touching on topics like politics, racism, immigration, abortion, work and death."