504 Pentagram Testimonials

"Two parallelograms are juxtaposed to create a self-supporting glass structure with extruded letterforms that hold the kiosk in place."

"The hand-drawn visualization tracks the last time Giorgia did something before the pandemic hit, and the first time she did something new with social distancing."

"The name stands for One Metro New York, a reference to transportation as an essential service that connects the city."

Here it is, Pentagram’s first rap video. Will people like it? No idea. Does an overjargonized world need it? Hell yes.

"Pentagram created a titling typeface which could be applied in a modular way - a monospace font that looks like an illustration but is legible at the same time."

"The identity is set in Baskerville and Avenir and the new campaign features performance photography of Anthony Minghella’s production of Madame Butterfly."

"The concept compliments the bipolarity of the space, creating a coherent narrative between the relaxed lounge bar downstairs and the frenetic nightclub upstairs."

"The Dr. Jart+ containers combine the classic forms of cosmetics and beauty products with unexpected industrial objects like oil and kerosene cans."

"The strategy required the company to transition from a mid-market positioning to a premium brand, to create the platform for introducing a totally new product range of high-quality cooking machines for American consumers."

"Pentagram created a number of different atmospheres in the store, each presenting a separate aspect to the Marimekko lifestyle."

"Rather than recreate the look of the period, the design for the bench echoes it in clean, smooth lines that make the monument the chicest, most sophisticated piece of street furniture in the city."

"The bold palette—a distinctive shade of fluorescent green, along with blue, purple and pink—suggest the vibrant culture of Mexico, where the firm is headquartered."

“Our variety of palettes taps into a growing movement in design that redefines the role of color in corporate branding. Alongside strong visual elements, this use of color allows you to appeal in a deeper way to audiences by tapping into more visceral connections that people may have to things like regions, seasons and emotions. We look forward to this exploration.”

“We have developed a brand that truly represents our strengths and this will carry us into our next chapter––the best one yet.”

"The custom lettering looks back to the spirited type of variety-show titles without being kitschy or dated, perfectly conveying the smart, witty tone of the program."