504 Pentagram Testimonials

"The foundation of the DCP visual brand, and its sub-brands is a bespoke, fully variable typeface, created with NaN.xyz. With a core DNA that extends to four different styles, and was created in both Latin and Thai character sets."

"A series of towers—designed to adjust height depending on the context—resemble stacks of giant mah jongg tiles set on end. The towers incorporate display cases for artifacts, and feature graphics derived from the game."

"The identity updates Slack’s familiar hashtag logo to work consistently in different scales and contexts."

"The brainchild of Robin Leigh, founder of BondSt, ICHIBUNS channels the creativity, music and culture that blossomed during Japan’s post-war ‘Shōwa Era’ renaissance."

"Pentagram’s work included the now-iconic external signage, with its louvred screen to the cantilevered café at the top of the building."

"POUNDS elevates the smoking experience, and the branding avoids clichés for a more sophisticated image that still represents fun and a good time."

"Like the exhibition, the catalogue makes connections between objects and fashions across different periods and mediums."

"The logo streamlines the identity into a strong, flexible monogram."

"Plenaire was created as a direct-to-consumer brand for young people who seek out accessible luxury and a more modern, curated approach to skincare."

"The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."

"Established in 1965 as a place for making, viewing and discussing art, Camden Arts Centre is known around the world for its progressive, risk-taking approach and bold programming."

"Pentagram documented The Optic Cloak’s journey, from the origination of Shawcross’ concept through to its research, prototype and build."

"This mission of educational empowerment extends to the graphics of the new building, which encourage students to think, learn and problem-solve as they encounter a series of codes, puzzles and riddles that have been integrated into the school environment."

"The program is designed to help position Columbia as forward-looking and contemporary––less as a tradition-bound Ivy League school and more as a dynamic, modern university and vibrant academic community within the larger fabric of the city."

"The visuals that Pentagram created revolve around a theme of triangles, and in particular an equilateral triangular symbol to represent the ecosystem of Giving, Earning and Sustaining."