“Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home. We like the simplicity of the new identity, with an instantly recognizable ‘H’ and house.”
"The liquid metal graphics combine the glitz and shine of the awards with the grit and energy of independent film."
"Pentagram worked with Wirex to create a new brand strategy, visual identity and tone of voice that reinforces Wirex’s unique position within the busy FinTech environment."
"The flexible identity captures the idea of migration with type that shifts and moves in formations that are visually ‘off the beat."
"This mission of educational empowerment extends to the graphics of the new building, which encourage students to think, learn and problem-solve as they encounter a series of codes, puzzles and riddles that have been integrated into the school environment."
"The identity clarifies and enhances theSkimm’s presence as it expands into new products and sub-brands."
"The identity and motion graphics share the show’s fresh approach, looking unlike anything else on PBS."
"The dedicated season of content marks 100 years since suffrage and the centenary anniversary of some women being able to vote in the UK."
"Though the presentation is static, the logo imparts the constant movement of the animated mark by appearing in different configurations in each application."
Here it is, Pentagram’s first rap video. Will people like it? No idea. Does an overjargonized world need it? Hell yes.
"The clever time-based content navigation leads readers through articles that showcase brands such as Bell & Ross, Patek Philippe, TAG Heuer, Rolex and Omega at hours 11:34, 13:50, 19:56 and so on."
"Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure."
"The branding celebrates the vibrancy of the city, signals it is ready to reopen after the pandemic lockdown, and welcomes New Yorkers back to the party."
"The name is placed in the iconic circular symbols used for the train lines, and typography appears in Helvetica like signs in the stations."
"The identity centers on a ‘B’ monogram, with a dumbbell embedded in the letter to symbolize strength."
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