"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."
"The bulk of the issue, a package of 48 pages, is devoted to telling the colorful story of Drexel’s 125 years of existence through a lively, graphic layout built around 125 historical facts, people, programs and moments that have made Drexel the unique place it is today."
"Pentagram’s 2015 Holiday ‘Up Side Down’ challenged clients, collaborators and friends to question their point of view by flipping the world map upside down."
"The campaign will also include direct mail pieces, brochures, advertising and a sales office."
"To help the reader out on this photographic road trip the Pentagram team included a small map graphic and the exact latitude and longitude coordinates for each rest stop with the book’s simple titling."
"The logo rearranges the combined landmasses of the theoretical Pangaea to allow for a more distinctive form that displays the familiar forms of the represented continents."
"The installation playfully suspends the garments at different heights from the ceiling, creating an animated vista as museum goers approach the gallery."
"The company enables brands with loyal customers, like sports teams, to launch their own credit cards that generate rewards for their fans."
"The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."
"Part game and part portfolio site, Zoo uses techniques usually used for game development, with pre-rendered elements mixing with elements that are grabbed from the custom CMS."
"In keeping with Red Hat’s open source ethos, the rebranding was conducted as a collaboration with the company’s leadership, employees and community."
"For the graphic identity, the designers created a bold, contemporary mark that expresses a sense of vitality and innovation while also maintaining the firm’s legacy."
"An important part of Roughcut’s brief was to create a sophisticated visual language (something not typically seen in UK sitcoms), combined with an approach that was still appropriate for a comedy programme."
"The muscular wordmark treats the name as a palindrome that hinges on the central S."
"The team decided on the name Frist Art Museum with the catchy acronym ‘FAM,’ perfect for an institution that prides itself on being family friendly."
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