504 Pentagram Testimonials

"In addition to changing the longstanding title of the magazine, Pentagram completely reimagined the publication's content and its overall look and feel to better reflect the institution's four defining principles: Student Always, Beyond Yourself, Confidence Without Attitude, and Question the Status Quo."

"Pentagram used the visual language and colors from the identity to develop various interiors for a number of environments including Citibank “Blue”, general consumer banking outlet, and Citigold, a more luxurious “affluent customer” outlet."

"Pentagram and OPPO collaborated closely on every aspect of the visual identity framework, beginning with an understanding of developed and emerging markets, through to production and sustainability needs."

"The new identity is composed of simple graphic ingredients that provide a kit of parts for applications ranging from menus to environmental graphics. "

"The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."

"Each horn continually sings lyrics which are generated live by a uniquely trained, site-specific piece of AI software."

"The system introduces a visual language called ‘Block by Block’ inspired by the modular design of the city grid."

"Named after Richard Schlagman, the new awards are designed to highlight the fertile relationship between the art world and publishing."

"The identity animates the public spaces between the partner organisations, graphically representing the programme of pop-up performances, art installations and inclusive events that will take place in the spaces between these institutions over the next decade."

"The Pentagram team also established the sequencing and pacing of the color and black-and-white imagery shot in a variety of formats and divided up the sections of the book with spreads featuring quotes from Lanker’s vast network of admirers."

"The concept compliments the bipolarity of the space, creating a coherent narrative between the relaxed lounge bar downstairs and the frenetic nightclub upstairs."

"The book’s iconography is simple and dynamic, mixing bold two-dimensional graphics with photographic images of people and objects."

'The charts combine hand-drawn type and infographics with photo snapshots, using information as a lens on current events."

"Pentagram has created a bespoke grid, font and glyph system for the festival, which will be adapted each year to create a refreshed but consistent identity."

"The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."