504 Pentagram Testimonials

"Pentagram has created a bespoke grid, font and glyph system for the festival, which will be adapted each year to create a refreshed but consistent identity."

"Fast forward 100 years, the city of Stuttgart is planning to relive the success of the exhibit with IBA 2027."

"Juxtapositions in typography echo the contrasts in the series and suggest a demarcation between two worlds."

"The circle is a platform and presenter of both the range name and any product that sits upon it. Collectively the circles create an eye catching pattern in store, or as a single statement of scale in the store windows."

“From its spectacular modernist architecture and activist routes to its multicultural campus and unparalleled desire to create change, the University of Sussex has a unique spirit, and we wanted to create a playful film that expressed that spirit. When Pentagram suggested the idea of an almost unbiased checklist, we immediately liked it.”

"The identity shifts the emphasis from the Commission to the main event, the debates themselves."

"The branding links the new game to the universe of League of Legends while establishing its own distinct identity."

"Visible from the atrium, these graphics act as a visual mark for each floor and are designed to effortlessly guide visitors through the museum."

"The clean and spare layouts compliment the simple aesthetic and subtle lighting of Ford’s portraits."

"Many of the words I’ve chosen are centred on the struggle against black racism but I’m unapologetic for this as half my family come from the West Indies. However, I believe that you could replace many of the words with other people whether they are Catholic, Jewish, Muslim, gay, bisexual, white, Asian or Irish (as are my wife and children). So many people experience some from of racial and social injustice and without some of the people represented here, their voices would be even more unheard."

"The clever time-based content navigation leads readers through articles that showcase brands such as Bell & Ross, Patek Philippe, TAG Heuer, Rolex and Omega at hours 11:34, 13:50, 19:56 and so on."

"The goal was to deliver a solution that would be a true reflection of the brand and how its software and mission is to push mobility on a global scale; for a cleaner, smarter and more secure world on the move."

'With a subtle Arts and Crafts influence, the St Chris crest was redrawn to make it work much more effectively across a variety of media."

"The dynamic identity is designed to highlight an array of creative disciplines."

"Only a handful of publishing brands have a globally recognised visual identity and it was important to retain DK’s iconic status, while bringing the old mark firmly into the digital age."