504 Pentagram Testimonials

"The identity system uniquely bridges the elaborate symbols of historic colleges and the bold look of contemporary universities."

"The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."

"The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."

"They created a modular design that displays artifacts on movable easels and tables, including large-scale backlighted photographs of Shangri La that convey the drama and beauty of the location."

"The custom typography evokes the design of the jewelry with modular, link-like letterforms."

"The name is placed in the iconic circular symbols used for the train lines, and typography appears in Helvetica like signs in the stations."

"The brand identity uses a graphic language inspired by emoticons and emojis to speak to Visible’s target audience."

"For this exhibition, Brown created a new body of work in response to the Palace itself, its extensive collection of artworks, and her own memories of England."

"This environment of numbers includes identification signage for floors, rooms and elevators; directory signage and wayfinding; and several dynamic, superscale media installations which display live content from Bloomberg’s own news and data feeds."

"Other sleep- and breakfast-inspired items include mugs and T-shirts with playful slogans. The newspaper-format teaser ‘Cereal Times’ also features the brand’s signature bold typography, bright colours and playful copy."

"The Lovevery logo bends and wiggles in reference to the paths we all take as we grow up."

"The team designed bespoke typography for the event graphics, creating a modified version of the font Foundry Gridnik that builds its letterforms from a network of lines and bars."

"Users leave messages that appear as virtual sticky-notes, expressing what they’ve missed about the city or hopes for its future."

"The branding sets in motion the stripes of the Republic identity, dynamically representing the two companies."

“Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when fully implemented, will provide for a cohesiveness and a greater visual distinctiveness across all of our properties, which in turn will distinguish our products and services and help us continue to grow our brand equity as a leading content creator in our vertical.”