"From the outset, Pentagram was challenged with naming and branding the first-of-its-kind enterprise, keeping in mind that if successful, the concept could expand to other landlocked destinations around the country."
"The Oxide logo appears in bright green on black. It features a slashed zero in place of the letter ‘O’ and a multiplication symbol in place of the letter ‘X’, both of which together reference hexadecimal."
"The new logo still evokes an ancient world of warriors and magic, but looks more timeless and contemporary."
"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."
"Each letter of the logotype is joined to another, reflecting how the public interacts with the Art UK website and the artworks within the collection."
"The identity is built around a custom typeface, Vroom Sans, with italicized letterforms that evoke a feeling of forward motion."
"The hand-drawn visualization tracks the last time Giorgia did something before the pandemic hit, and the first time she did something new with social distancing."
"A bespoke typeface was commissioned from Luke Prowse and comprises of two distinct cuts to enable the brand to adjust its visual tone of voice, Virgin Money Sans and Virgin Money Loop."
"The industrial design team followed a research-led process to develop the Yoto Player, interviewing families and children to understand what they found important and then developing a design that prioritised kids being in control."
"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores …
"The module presents a series of 24 ‘cards,’ each featuring a different tool and highlighting a specific feature to show the diversity of ways the tools can impact science and society."
"The graphic language of the city was inseparable from its architecture. This realisation became the inspiration for the 'C' symbol created from the form of the actual cloister arch and doorway."
"The Lovevery logo bends and wiggles in reference to the paths we all take as we grow up."
"The concept compliments the bipolarity of the space, creating a coherent narrative between the relaxed lounge bar downstairs and the frenetic nightclub upstairs."
"Information is organized around eight macro topics or themes, each represented with a different abstract pattern."
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