"Pentagram created a new identity to express the galleries' spirit of openness."
"Pentagram’s 2015 Holiday ‘Up Side Down’ challenged clients, collaborators and friends to question their point of view by flipping the world map upside down."
"The redesign introduces an entirely new template and a smaller size, more like a traditional printed book, that is easy to carry."
"Juxtapositions in typography echo the contrasts in the series and suggest a demarcation between two worlds."
'With a subtle Arts and Crafts influence, the St Chris crest was redrawn to make it work much more effectively across a variety of media."
"The logotype for MUSE shows the relationship between the museum and the mountains of the Trento valley in which it is located."
"The design echoes the scope of Bourgeois’s work, simultaneously mammoth and personal."
"The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."
"The simplicity of the name and mark are counterbalanced by vibrant color options and flexible logo compositions that allow for a customizable identity."
"Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure."
"For the graphic identity, the designers created a bold, contemporary mark that expresses a sense of vitality and innovation while also maintaining the firm’s legacy."
"The logo was initially built in three dimensions, with the letters sliced up and moved around to give a dynamic, exciting feel to the identity. "
"Pentagram created a number of different atmospheres in the store, each presenting a separate aspect to the Marimekko lifestyle."
"It’s a cohesive and thoughtful system. It gives us the framework and tools, but leaves us room for flexibility. That’s why it works. The more we use it, the more we love it."
"The arrow has been built into a negative space in The Scene logotype, where it can also serve as a window for a variety of imagery."
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