504 Pentagram Testimonials

"The foundation of the DCP visual brand, and its sub-brands is a bespoke, fully variable typeface, created with NaN.xyz. With a core DNA that extends to four different styles, and was created in both Latin and Thai character sets."

"This year’s edition looked at the role of productive failure in design, and the graphics featured typography that trips over itself to form striking patterns on conference materials."

"Like the exhibition, the catalogue makes connections between objects and fashions across different periods and mediums."

"The design echoes the scope of Bourgeois’s work, simultaneously mammoth and personal."

"The identity centers on a distinctive lowercase ‘e,’ which the designers drew as an aerodynamic letterform."

"The identity centers on a bold, modern logo that uses the simple icons of international symbols to create a friendly, accessible and democratic visual personality."

"The words are trimmed along their top or bottom, playing with the edges to suggest the layering of sniped posters or the crop of a full-bleed design."

"The identity is guided by two oppositional attitudes. These are grandeur, representing the building’s history and location, and minimalism, representing Chipperfield’s architectural philosophy."

"The mascot name was inspired by a nearly perfect skeletal specimen of a Columbian Mammoth housed at Amherst’s renowned Beneski Museum of Natural History."

"Pentagram created a new identity to express the galleries' spirit of openness."

"The identity captures the spirit of the museum in a mark that is inviting, contemporary and accessible."

"To create a bold and confident identity in line with OpenView’s productive approach, the designers developed a fresh take on stenciling, a centuries-old form of typography universally known for its ease and efficiency."

"The strategy required the company to transition from a mid-market positioning to a premium brand, to create the platform for introducing a totally new product range of high-quality cooking machines for American consumers."

"The designers worked with newsroom staff to consider a range of topics they believed worthy of exploration, whether current affairs or historical issues."

"The colorful graphics and custom typography capture the brand attributes of fun, action, play, celebration, silliness and joy."