504 Pentagram Testimonials

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  • "Tigermilk’s concept is to offer fast, casual food based on Peruvian and other Latin American flavours in a stylish location as both a healthy lunchtime option and social evening experience."

  • "The identity focuses on Sula’s therapeutic properties for enhanced health, mind and body, and as a restorative experience that users can luxuriate in."

  • "The designers wanted to dig deeper, to understand why each item had such significance and what criteria underpinned the curators’ choices."

  • "The designers worked with newsroom staff to consider a range of topics they believed worthy of exploration, whether current affairs or historical issues."

  • "Throughout the building, the jaunty graphics invite the students to aspire to the artistry and dedication of the school's namesake and other popular entertainers."

  • "Pentagram has created a bespoke grid, font and glyph system for the festival, which will be adapted each year to create a refreshed but consistent identity."

  • "The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

  • "The building’s previous life as a private school and historic Beaux-Arts architecture helped inspire the branding."

  • "The clever time-based content navigation leads readers through articles that showcase brands such as Bell & Ross, Patek Philippe, TAG Heuer, Rolex and Omega at hours 11:34, 13:50, 19:56 and so on."

  • "The arrow has been built into a negative space in The Scene logotype, where it can also serve as a window for a variety of imagery."

  • "The Pentagram team also established the sequencing and pacing of the color and black-and-white imagery shot in a variety of formats and divided up the sections of the book with spreads featuring quotes from Lanker’s vast network of admirers."

  • "The typographic branding captures the vibrancy of New York and the different character of its neighborhoods."

  • "The archive can be filtered by choreographer, performer, photographer, artist and writer, allowing users to explore collaborations across issues."

  • "The show was divided into five sections: Plan, Festival, Film, Charity and Impact, tracing the lasting cultural implications of the festival from 50 years ago all the way to present day."

  • "The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."