"Working closely with the Cytora leadership team, Pentagram created a brand identity and website that communicates the sophistication of Cytora’s offering, while simultaneously demystifying its technology."
"Pentagram created a new logotype that is a twist on a traditional crest, which use symbols to illustrate the brand’s locations in France and New Zealand."
"The Pentagram team selected the designers and illustrators, worked with Robin Hood and the schools to pair the right artist with each library, coordinated the production process with architect Richard Lewis, and served as creative directors throughout the entire process."
"The square logos—one the museum’s full name, the other the acronym—work in combination with their typical “chop” in Chinese characters, which the designers also modified."
"The experience offers a speculative ‘window’ onto a data-driven approximation of the plastic particles that exist all around us, but remain hidden to the naked eye."
"In response to the difficult challenges book display poses for museums, and in reaction to the traditional solution of opening a book to a specific page and encasing it under glass, the designers created three innovative interactive rear-projection digital book kiosks."
"Theo Crosby records his stand against what he saw as the crude and bland construction methods of some contemporary architecture."
"The goal was to deliver a solution that would be a true reflection of the brand and how its software and mission is to push mobility on a global scale; for a cleaner, smarter and more secure world on the move."
"The designers developed localizations for different territories around the world, rendering the logo in Arabic, Chinese and other languages."
"Pentagram had to develop a strategy that would be harmonious with this history of global trade, whilst providing it with a new reputation relevant to super prime and prime real estate purchasers."
"The book includes a rich cultural history of the grain along with the recipes."
"The new name adds clarity and helps define Blood Cancer UK’s scope, covering a broad spectrum of blood cancer types and helping people across the whole of the UK."
"Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."
"Visitors can take the icons and Pavilion symbol home with them on a range of souvenirs and Pavilion-themed merchandise, including flatware, mugs, espresso cups, buttons, hats, aprons, totes, t-shirts and even baby onesies."
"The identity expresses the Khaore concept with customized typography."
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