504 Pentagram Testimonials

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  • "In 2006, Jane Thompson brought several scrapbooks of Design Research ephemera to Pentagram and asked the team to help her tell the remarkable D/R story."

  • "The design has an editorial feel with images and text layered to give a collaged look, reflecting Seikaly’s love of collecting and her prolific diary writing."

  • "Many of the heels are reproduced at a scale that is larger than life size, offering an unusual, hyper-detailed view of the shoes' intricate engineering and design and exquisite use of materials."

  • "The visuals that Pentagram created revolve around a theme of triangles, and in particular an equilateral triangular symbol to represent the ecosystem of Giving, Earning and Sustaining."

  • “Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home. We like the simplicity of the new identity, with an instantly recognizable ‘H’ and house.”

  • "The redesign introduces an entirely new template and a smaller size, more like a traditional printed book, that is easy to carry."

  • "The capital projects are organized by region, with a tipped-in, colored stock divider introducing each section."

  • "The unique typography is complemented by an instantly recognizable approach to posters and other promotional material that gives each production its own iconic image."

  • "Working alongside the engineers, the design was tweaked to make the piece acoustically sound as well as structurally safe."

  • "Established in 1965 as a place for making, viewing and discussing art, Camden Arts Centre is known around the world for its progressive, risk-taking approach and bold programming."

  • "Pentagram worked with Wirex to create a new brand strategy, visual identity and tone of voice that reinforces Wirex’s unique position within the busy FinTech environment."

  • "High-end audio is the main focus of the venue and is in turn the focus of its brand. The identity is an ever-changing waveform that grows, lives and listens to the wide-ranging music it represents."

  • "The installation playfully suspends the garments at different heights from the ceiling, creating an animated vista as museum goers approach the gallery."

  • "In addition to changing the longstanding title of the magazine, Pentagram completely reimagined the publication's content and its overall look and feel to better reflect the institution's four defining principles: Student Always, Beyond Yourself, Confidence Without Attitude, and Question the Status Quo."

  • "Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."