504 Pentagram Testimonials

"The film and logo are originated from projections of the Spirit of Ecstasy which has always been the inspiration for Rolls-Royce."

"The color of the letterform is always black, but the leafy element and the website change color with the seasons: orange for the fall, green for spring, red for the Christmas season and blue for summer (blue skies over the blue lake)"

"The committee of volunteers responsible for running the charity felt the previous branding was out of step with the contemporary landscape."

"Endo Kazutoshi is a third-generation sushi master who has worked with world-renowned chefs in Tokyo, Madrid, Bilbao, Hong Kong, New York and London."

"Pentagram designed the campaign for the 2014 Expo, combining the circular forms of a manhole cover with the bicycle wheel."

"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."

"The pattern is built from a palette of deliberately imperfect and abstract shapes based on organic forms that give a feeling of a living garden."

"The design has an editorial feel with images and text layered to give a collaged look, reflecting Seikaly’s love of collecting and her prolific diary writing."

"POUNDS elevates the smoking experience, and the branding avoids clichés for a more sophisticated image that still represents fun and a good time."

"To help the reader out on this photographic road trip the Pentagram team included a small map graphic and the exact latitude and longitude coordinates for each rest stop with the book’s simple titling."

"From a desolate, and in many places derelict state after the bombing of the Second World War, East London has become one of the most fashionable areas in the world."

"The caretas of Maragojipe are clown-like jokers and tricksters who, in the tradition of carnival as a place to invert normal life, hide their true selves with masks and falsetto voices."

"The typographic branding captures the vibrancy of New York and the different character of its neighborhoods."

"The design echoes the scope of Bourgeois’s work, simultaneously mammoth and personal."

"Drawing inspiration from the shapes found in Tinguely’s iconic music machines, Pentagram created a bespoke typeface that is used across the museum’s identity."