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504 Pentagram Testimonials

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  • "The system introduces a visual language called ‘Block by Block’ inspired by the modular design of the city grid."

    Waze

  • "The book uses the art of noticing to make clear Pearce’s relationship to ideas, an approach that has driven his career as a graphic designer."

    Unit Editions

  • "The identity captures the spirit of the museum in a mark that is inviting, contemporary and accessible."

    The Institute of Contemporary Art/Boston

  • "The brand identity centers around a contemporary sans serif wordmark that echoes the building’s slender, vertical form."

    11 Hoyt

  • "The graphic identity is constructed of two flexible, intersecting lines—one green and angled, the other one blue, curving and made of dots—that reference the unique geographical location, which links the mountain to the sea."

    Huilanwan Sunrise Village

  • "Color is key to the book, with the vibrant hues of the paintings and Mexican folk art echoed in bright blasts of color that open each section."

    Nova Southeastern University Museum of Art Fort Lauderdale

  • "The Public Theater branding has influenced much of the graphic design created for theatrical promotion and for cultural institutions in general."

    Princeton Architectural Press

  • "The visual metaphors are designed to touch people at a deeper level and help them personally relate to the facts in a more human way."

    Global Goals Factivism

  • "The new identity needed to modernise, but also to recognise the publisher’s history and unique position within the publishing community."

    Thames & Hudson

  • "The long, tall forms and identity are inspired by the fact that Hudson River Park is the longest continuous park in NYC."

    Hudson River Park

  • "The graphic motif of a straight, centered line conveys a leap or shift from one perspective to another, from the representative to the abstract."

    Crystal Bridges Museum of American Art

  • "A bold and non-conformist linear pattern wraps around the boxes in various sizes."

    Zalando

  • "The LMYOU logotype developed by the Pentagram team for the campaign, with its emphasis on the word “You,” underscores the university’s commitment and appreciation of its people–the human capital that makes this highly respected Jesuit institution excellent."

    Loyola Marymount University Loyola Marymount University

  • "The exhibition presents an engaging narrative journey through the band’s 50-year career, told through a series of thematic installations."

    Exhibitionism – The Rolling Stones

  • "Two parallelograms are juxtaposed to create a self-supporting glass structure with extruded letterforms that hold the kiosk in place."

    Gwangju Biennale
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