"Rather than stage a traditional historical survey, the designers wanted to place Pentagram’s work in unusual contexts that would reflect our constantly evolving point of view and allow visitors to make their own connections and associations."
"Pentagram also created a series of social media assets, each focusing on one of the RSH+P principles."
"Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronized lighting that brought them to life and drew people in."
"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."
"We need a logo that reflects the exciting work we do and portrays the current state of the company. I feel this new logo is an invigorating next step in our evolution as a company and I look forward to its implementation and use."
"The colorful graphics and custom typography capture the brand attributes of fun, action, play, celebration, silliness and joy."
"The arrow has been built into a negative space in The Scene logotype, where it can also serve as a window for a variety of imagery."
"Many of the heels are reproduced at a scale that is larger than life size, offering an unusual, hyper-detailed view of the shoes' intricate engineering and design and exquisite use of materials."
"The infographics provide an overview of immigration trends in the country and the various pathways to becoming a citizen."
"The monogram is both abstract and literal, creating the appearance of a tangible object in line with Seufert’s delivery of well-crafted interiors."
"The design combines the school’s distinctly Midwestern personality—straightforward, clear, no fuss—with a dynamic look and feel."
"Visitors can take the icons and Pavilion symbol home with them on a range of souvenirs and Pavilion-themed merchandise, including flatware, mugs, espresso cups, buttons, hats, aprons, totes, t-shirts and even baby onesies."
"The identity design created for the 200th anniversary reflects the human artistry and craftsmanship that have made Hennessy V.S.O.P. an enduring global brand."
"The visually rich typography appears on everything from menus, packaging and swag to signage and the website."
"A hand-drawn map of Africa has been extended into a full visual language, including custom typography and icons."