"The carefully constructed wordmark and symbol echo the forms found in the fashion."
"Like the exhibition, the catalogue makes connections between objects and fashions across different periods and mediums."
"The space was designed to encourage children to think like scientists as they take advantage of the student–friendly scientific equipment and computer resources while they are guided by “Qcards” provided by the museum’s education department."
"Pentagram was asked to create an identity that would define Daftmill as a unique brand with genuine provenance, confident enough to rely on the quality of its distillate and the integrity of its production."
"SoShiro celebrates skills, traditions and craftsmanship from different cultures through collections of furniture and accessories."
"The visual identity is built on the theme of ownership being a fluid continuum, with handsets changing hands and of customers being in control."
"The brand identity visualises how complex data is simplified and made understandable using the Secondmind platform."
"A bespoke typeface was commissioned from Luke Prowse and comprises of two distinct cuts to enable the brand to adjust its visual tone of voice, Virgin Money Sans and Virgin Money Loop."
"Pentagram designed an expressive brand identity for the Moholy-Nagy Foundation, following the mindset and methods the artist used in his own work."
"Many of the heels are reproduced at a scale that is larger than life size, offering an unusual, hyper-detailed view of the shoes' intricate engineering and design and exquisite use of materials."
"The design needed to convey the essence and character of the building while also looking forward to the next chapter in the building's history."
"The circle is a platform and presenter of both the range name and any product that sits upon it. Collectively the circles create an eye catching pattern in store, or as a single statement of scale in the store windows."
"The dynamic dot can be customized with dimensional complexity or different shapes, movements and color treatments, and used on its own for various sub-brands."
"The wordmark doubles as an escalating line chart that subtly illustrates the bank’s central concept of growing worth."
"Rejecting the bureaucratic approach used by most talent development companies, Congregation has built a service that helps businesses in a human, creative and smart way with the vision of building the workforce of the future."