504 Pentagram Testimonials

"Fountain’s name and organic ingredients inspired a logo made of linear patterns."

"Drawing inspiration from the shapes found in Tinguely’s iconic music machines, Pentagram created a bespoke typeface that is used across the museum’s identity."

"The designers developed a visual language that features cut-out graphic shapes, a reference to the construction of the garments, which uses alternative pattern-making techniques."

“Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when fully implemented, will provide for a cohesiveness and a greater visual distinctiveness across all of our properties, which in turn will distinguish our products and services and help us continue to grow our brand equity as a leading content creator in our vertical.”

"Rather than stage a traditional historical survey, the designers wanted to place Pentagram’s work in unusual contexts that would reflect our constantly evolving point of view and allow visitors to make their own connections and associations."

"The infographics provide an overview of immigration trends in the country and the various pathways to becoming a citizen."

"The name is placed in the iconic circular symbols used for the train lines, and typography appears in Helvetica like signs in the stations."

"The campaign captures the spirit of celebration with a playfully redrawn version of Knockout, the official typeface of the Public identity."

"Pentagram and OPPO collaborated closely on every aspect of the visual identity framework, beginning with an understanding of developed and emerging markets, through to production and sustainability needs."

"The identity reflects the specialized focus of the firm and its roots in science and technology."

"On the edge of Manhattan, Cornell Tech brings together an open and collaborative community of students, designers, engineers, entrepreneurs, and scientists to interact and co-create, all in one place."

"The bookjacket pictures the trompe l’oeil red curtains at the Palais Garnier in Paris, with no cover typography."

"While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols."

“Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home. We like the simplicity of the new identity, with an instantly recognizable ‘H’ and house.”

"The campaign will also include direct mail pieces, brochures, advertising and a sales office."