504 Pentagram Testimonials

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  • "Strong, elegant and dynamic, the identity answers the creative brief of presenting Luminato as a connector and an enabler."

  • "The visual language and packaging convey selfcare’s focus on function and utility, but with a premium look and feel."

  • "The long, tall forms and identity are inspired by the fact that Hudson River Park is the longest continuous park in NYC."

  • "Drawing from Mercury's visual identity of a stylized letter "M," the design revolves around three 16-foot high "talk towers" where Mercury personnel engage POS resellers, software developers, and merchants in dialogue about their technology-enabled products and services."

  • "Pentagram designed the exhibition, creating a visual identity that presents an engaging journey through Ferrari’s 70-year history."

  • "The design of the book highlights its theme, ‘Live Feed,’ documenting all activity from the school year in a timeline of images."

  • "The book is one of the first to explore the breadth of Stoller’s largely unseen archive of more than 50,000 images."

  • "The challenge was to shift the emphasis of King & McGaw's online shop towards the rare and limited categories."

  • "Three traits used to describe the firm’s agents―being bold, honest and smart―miraculously aligned with the initials of the name: BHS."

  • "Built around a custom typeface and bold color, the identity highlights the remarkable range of programming at the Arts Center and provides a cohesive visual language for promotion."

  • "Pentagram was asked to refine this brand identity in a way that better communicated Brew by Numbers and its very special personality."

  • "Collaborating with Bobby Tannam, Pentagram created The Happy Face Pizza and Supermax wordmarks and resulting Happy Face Display font."

  • "The infographics provide an overview of immigration trends in the country and the various pathways to becoming a citizen."

  • “For too long, the symbol of Calendly was a simple C, suspended in a light grey box that resembled a calendar. After eight years and hundreds of millions of scheduled meetings later, our customers have led us to what our core value is: Making it easy for people to connect by eliminating friction in the process. That’s what I love about our new designs—the overlapping intersections evoke the feeling of people coming together and creating something unique. That’s the way we want Calendly users to feel when they schedule time with their colleagues, clients, and friends.”

  • "The branding celebrates the vibrancy of the city, signals it is ready to reopen after the pandemic lockdown, and welcomes New Yorkers back to the party."