"Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure."
"The identity captures the spirit of the museum in a mark that is inviting, contemporary and accessible."
“Our goal was to communicate incredibly detailed and technical information in a package that would invite a reader to not only engage but truly comprehend the implications of a vision and approach for inclusive growth in urban cities.”
"Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronized lighting that brought them to life and drew people in."
"Typography is hugely significant to poetry, and the medium has inspired radical experiments in type for centuries."
"The date is represented in elements inspired by systems of counting, a reference to the tabulation that goes into creating the list."
"The new installation embraces and enhances the unique sonic character of Haneda Airport’s Arrival Hall, with its incredible mixture of words, noises, tones and tempos."
"Like the building, the promotional brochure appeals to a sense of old New York and is filled with elegant renderings of the building and its interiors by dbox, lush photographs of the park and neighborhood by Richard Berenholtz and evocative copy by Amy Goldwasser."
"The Lovevery logo bends and wiggles in reference to the paths we all take as we grow up."
"Pentagram created a series of virtual spaces that replicate the volume of empty bookcases, each housing one single photograph to fill the ghostly space."
"The different drawings are used as a logo on various applications, creating a dynamic system that links the branding with the institution’s function as a school and art museum, and suggests the diversity of the development."
"The catalogue features more than 200 photographs, installations and video pieces by artists including Henri Cartier-Bresson, Man Ray, Walker Evans, Nan Goldin, Robert Mapplethorpe and Philip Lorca DiCorcia, as well as images made by professional journalists, government agencies and amateurs."
"Chinese characters are pictograms—representing things—and the thingworld letterforms have themselves been objectified through modification."
"The book’s iconography is simple and dynamic, mixing bold two-dimensional graphics with photographic images of people and objects."
"With the AR app, the wall is turned into a living artwork, providing access to extra content such as videos from farms and roasteries, and information on the history of Starbucks and on coffee culture from around the world."
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