504 Pentagram Testimonials

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  • "The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."

  • "The intuitive interface helps users format their questions with eye-catching images and custom typography, as well as the infographics that show the results."

  • "Pentagram was asked to create an identity that would define Daftmill as a unique brand with genuine provenance, confident enough to rely on the quality of its distillate and the integrity of its production."

  • "In addition to the grayscale gradient of the primary logotype, the gradation appears in the primary palette of five bright, bold colors."

  • "The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."

  • "Pentagram was asked to create a brand strategy to articulate the unique personality of Camu C, and a brand identity system that could work across various print and online applications."

  • "Fountain’s name and organic ingredients inspired a logo made of linear patterns."

  • "In 1954 the Marbella Club was created by Prince Alfonso von Hohenlohe as a private playground for his aristocratic and celebrity friends. Service was originally delivered by the staff from his castle, giving the experience an air of formality in a very informal setting."

  • "The infographics provide an overview of immigration trends in the country and the various pathways to becoming a citizen."

  • "The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."

  • "The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."

  • "The new identity needed to provide VRT with a brand that reflected its ambitions; to increase the impact, relevance and user-friendliness of its established radio and TV brands in the digital space."

  • "Pentagram created a new logo and a complete brand identity system for the chain including uniform designs and concepts for the overall look and feel of the restaurants."

  • "For the graphic identity, the designers created a bold, contemporary mark that expresses a sense of vitality and innovation while also maintaining the firm’s legacy."

  • "The new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients."