"Pentagram’s 2015 Holiday ‘Up Side Down’ challenged clients, collaborators and friends to question their point of view by flipping the world map upside down."
"Carefully redrawn and refined from the original sign that hung above the store’s Great Marlborough Street entrance, the new logotype also includes the full-stop which appeared on the original sign."
"The identity design created for the 200th anniversary reflects the human artistry and craftsmanship that have made Hennessy V.S.O.P. an enduring global brand."
"The unique features of the frieze magazine masthead were used to create a modern and ownable typeface to be used across the whole brand."
"The challenge was to shift the emphasis of King & McGaw's online shop towards the rare and limited categories."
"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."
"The design is dynamic, fusing text and image to evoke the excitement of Timberlake’s performances."
"Pentagram created a titling typeface which could be applied in a modular way - a monospace font that looks like an illustration but is legible at the same time."
"The modern typographic logo designed by Pentagram is a visual manifestation of the brand idea, with the overlapping ‘good’ running through ‘fashion’."
"The addition of Oregon State’s beaver mascot to the academic shield personalizes the mark and distinguishes the university’s identity from the state seal."
"The circle is a platform and presenter of both the range name and any product that sits upon it. Collectively the circles create an eye catching pattern in store, or as a single statement of scale in the store windows."
"Maker Mile’s ambition is to be an itinerant project which can spread and expand, bringing attention to the crafts which define the identity of different cities."
"The design deliberately strikes against the considered visuals that are currently popular in the magazine market, employing a more ballsy and opinionated aesthetic."
"Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronized lighting that brought them to life and drew people in."
"The approach to the identity was informed by Pentagram’s decade-long relationship with the London Design Festival, for whom it designs a new identity every year."
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