"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."
"The intuitive interface helps users format their questions with eye-catching images and custom typography, as well as the infographics that show the results."
"Pentagram was asked to create an identity that would define Daftmill as a unique brand with genuine provenance, confident enough to rely on the quality of its distillate and the integrity of its production."
"In addition to the grayscale gradient of the primary logotype, the gradation appears in the primary palette of five bright, bold colors."
"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."
"Pentagram was asked to create a brand strategy to articulate the unique personality of Camu C, and a brand identity system that could work across various print and online applications."
"Fountain’s name and organic ingredients inspired a logo made of linear patterns."
"In 1954 the Marbella Club was created by Prince Alfonso von Hohenlohe as a private playground for his aristocratic and celebrity friends. Service was originally delivered by the staff from his castle, giving the experience an air of formality in a very informal setting."
"The infographics provide an overview of immigration trends in the country and the various pathways to becoming a citizen."
"The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."
"The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."
"The new identity needed to provide VRT with a brand that reflected its ambitions; to increase the impact, relevance and user-friendliness of its established radio and TV brands in the digital space."
"Pentagram created a new logo and a complete brand identity system for the chain including uniform designs and concepts for the overall look and feel of the restaurants."
"For the graphic identity, the designers created a bold, contemporary mark that expresses a sense of vitality and innovation while also maintaining the firm’s legacy."
"The new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients."