504 Pentagram Testimonials

"Layered typography and colors visually convey the idea of unity at the heart of the global organization."

"The Self Portrait Zone was a microcosm of the Millennium Dome itself, a circular pavilion framed by a kaleidoscope of images wrapped by sheets of translucent and clear glass."

"The design adds visual texture and detail—spot illustrations, pull quotes, factoids and typographic variety—to make the publication richer and more active."

"Plenaire was created as a direct-to-consumer brand for young people who seek out accessible luxury and a more modern, curated approach to skincare."

"Pentagram used the visual language and colors from the identity to develop various interiors for a number of environments including Citibank “Blue”, general consumer banking outlet, and Citigold, a more luxurious “affluent customer” outlet."

"The identity features a rotating cast of logos, handwritten by the playwrights themselves."

"Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."

"To create a bold and confident identity in line with OpenView’s productive approach, the designers developed a fresh take on stenciling, a centuries-old form of typography universally known for its ease and efficiency."

"Numan is a one-stop-shop that provides affordable solutions for erectile dysfunction, hair loss, and skincare products that are designed to enable young men to address and treat concerns and improve their overall wellbeing."

"Carefully redrawn and refined from the original sign that hung above the store’s Great Marlborough Street entrance, the new logotype also includes the full-stop which appeared on the original sign."

"Many of the words I’ve chosen are centred on the struggle against black racism but I’m unapologetic for this as half my family come from the West Indies. However, I believe that you could replace many of the words with other people whether they are Catholic, Jewish, Muslim, gay, bisexual, white, Asian or Irish (as are my wife and children). So many people experience some from of racial and social injustice and without some of the people represented here, their voices would be even more unheard."

"The viewbook offers information to prospective students in a way that makes them feel like they are part of the Colgate community."

"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."

"The reason I wanted to do this book is to bring my extensive documentation of the godmothers of modern day roller derby to the masses."

"To help the reader out on this photographic road trip the Pentagram team included a small map graphic and the exact latitude and longitude coordinates for each rest stop with the book’s simple titling."