504 Pentagram Testimonials

"Strong, elegant and dynamic, the identity answers the creative brief of presenting Luminato as a connector and an enabler."

"Pentagram has drawn upon their vast experience in designing for the arts and culture sector, to create a space that’s filled with subtle and not-so-subtle Kubrick references."

"The installation playfully suspends the garments at different heights from the ceiling, creating an animated vista as museum goers approach the gallery."

"The new identity for BGC exists as a sophisticated kit of parts for a broad base of applications, from print to signage to website, where the identity’s graphic elements become a dynamic interface."

"Rather than recreate the look of the period, the design for the bench echoes it in clean, smooth lines that make the monument the chicest, most sophisticated piece of street furniture in the city."

"The identity design created for the 200th anniversary reflects the human artistry and craftsmanship that have made Hennessy V.S.O.P. an enduring global brand."

"Turning over a card—a gesture similar to flipping over a physical playing card—allows a user to view information about museum events and programs and peer into the archive."

"The slash can be used as a diagonal earmark at the top left corner of materials, instantly branding them as part of The Federation."

"A bespoke typeface was commissioned from Luke Prowse and comprises of two distinct cuts to enable the brand to adjust its visual tone of voice, Virgin Money Sans and Virgin Money Loop."

"Pentagram created a number of different atmospheres in the store, each presenting a separate aspect to the Marimekko lifestyle."

“Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when fully implemented, will provide for a cohesiveness and a greater visual distinctiveness across all of our properties, which in turn will distinguish our products and services and help us continue to grow our brand equity as a leading content creator in our vertical.”

"The display houses paperback copies of the book that passersby can take down to reveal powerful messages of resistance from the novel."

"Halma worked with Pentagram to create a new group identity that would express their purpose more accurately."

"The Self Portrait Zone was a microcosm of the Millennium Dome itself, a circular pavilion framed by a kaleidoscope of images wrapped by sheets of translucent and clear glass."

"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."