"The refreshed brand identity is simpler and more flexible, and looks back to the original, quirky 1996 logo."
"The industrial design team followed a research-led process to develop the Yoto Player, interviewing families and children to understand what they found important and then developing a design that prioritised kids being in control."
"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."
"Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."
"Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."
"The identity captures the spirit of the museum in a mark that is inviting, contemporary and accessible."
"At the end of a week of participatory creation, the machine served a breakfast consisting of coffee, omelet and toast with jam to the public."
“Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home. We like the simplicity of the new identity, with an instantly recognizable ‘H’ and house.”
"It’s a cohesive and thoughtful system. It gives us the framework and tools, but leaves us room for flexibility. That’s why it works. The more we use it, the more we love it."
"The orientation of the WalkNYC maps uses ‘heads-up mapping,’ in which north, south, east or west is rotated to correspond with the direction the user is facing.'
"The team was invited to incorporate the branding throughout the restaurant, from designing the menus and signage to choosing the tableware and creating the hand-painted tile that lines the open kitchen and bar."
"The JLL symbol is known as the ‘Worldmark’ and represents a truly global company comprised of multiple strands of expertise working in collaboration."
"The new identity for BGC exists as a sophisticated kit of parts for a broad base of applications, from print to signage to website, where the identity’s graphic elements become a dynamic interface."
"The activities combine personal reflection and data drawing to help participants understand the community of people who contribute to their well-being."
"Each data portrait is redeemable as a wearable button that visitors can take with them as a personal memento of the experience."
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