504 Pentagram Testimonials

"The college and its buildings have developed so rapidly in recent years that the main challenge of the project was to find a solution that could work within LCC’s four different buildings and be adaptable enough to allow the college to change room names and redecorate when necessary."

"This elemental piece of furniture allows the studio to maintain a sense of calm, providing a home for all the samples, buttons, fittings and files essential to the studio’s everyday work."

"A series of towers—designed to adjust height depending on the context—resemble stacks of giant mah jongg tiles set on end. The towers incorporate display cases for artifacts, and feature graphics derived from the game."

"The identity spotlights the updated name in a flexible logo that can be configured in countless ways."

"Throughout the building, the jaunty graphics invite the students to aspire to the artistry and dedication of the school's namesake and other popular entertainers."

"The capital projects are organized by region, with a tipped-in, colored stock divider introducing each section."

"The muscular wordmark treats the name as a palindrome that hinges on the central S."

"The branding reflects the brewery’s straightforward approach and no-nonsense New York attitude."

"The custom wordmark is modular, switching out letters for silhouetted images of items in Kaiyo’s inventory, showing exactly what the brand has to offer."

"While Waitrose & Partners saw this as the perfect opportunity to reassess and reduce its packaging, it was important that the new packaging should also inform, inspire and most of all delight its loyal customer base."

"The installation playfully suspends the garments at different heights from the ceiling, creating an animated vista as museum goers approach the gallery."

"The goal was to deliver a solution that would be a true reflection of the brand and how its software and mission is to push mobility on a global scale; for a cleaner, smarter and more secure world on the move."

"Pentagram were tasked with devising a visual identity that communicates the newly named practice's brand personality."

"The branding celebrates the vibrancy of the city, signals it is ready to reopen after the pandemic lockdown, and welcomes New Yorkers back to the party."

"Graphically the identity pulls no punches about a subject that still makes some people uncomfortable."