504 Pentagram Testimonials

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  • "This year Pentagram is honouring London’s chaotic nature by challenging visitors to ‘lose yourself’ in the festival."

  • "Strong, elegant and dynamic, the identity answers the creative brief of presenting Luminato as a connector and an enabler."

  • "The logo was initially built in three dimensions, with the letters sliced up and moved around to give a dynamic, exciting feel to the identity. "

  • "The book is part of Pentagram’s continued exploration of Le Style Anglais - a tone that is informative and humorous, stuffed with history and a uniquely British irony."

  • "The company enables brands with loyal customers, like sports teams, to launch their own credit cards that generate rewards for their fans."

  • "Several sections relating to key individuals and movements in black suburbs are introduced with house-shaped structures made of bare wood, representing the foundational roots of construction and community."

  • "Short, quick bits of data are mixed with longer reads and a structured but flexible grid opens up the pages in clean, clear layouts that let the content breathe."

  • "The identity projects a warmth and accessibility that connects the museum to the community of people who enjoy its programs."

  • "Plenaire was created as a direct-to-consumer brand for young people who seek out accessible luxury and a more modern, curated approach to skincare."

  • "The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."

  • "Up close, the façade is a blast of eye-catching colors and patterns; from a distance, the figures are revealed and the mural becomes a symbol of Hualien."

  • "The logo changes according to four distinct expressive states; each of these states is based on a quadrant of the circumplex model of emotions."

  • "The typographic identity represents the corner of a page and takes inspiration from the feeling of leafing through history."

  • "The slash can be used as a diagonal earmark at the top left corner of materials, instantly branding them as part of The Federation."

  • "The lightness of the colonnades provide a high degree of transparency, creating an inviting, approachable exterior."