504 Pentagram Testimonials

"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

"The different drawings are used as a logo on various applications, creating a dynamic system that links the branding with the institution’s function as a school and art museum, and suggests the diversity of the development."

"The bookjacket pictures the trompe l’oeil red curtains at the Palais Garnier in Paris, with no cover typography."

"Named after Richard Schlagman, the new awards are designed to highlight the fertile relationship between the art world and publishing."

"Part game and part portfolio site, Zoo uses techniques usually used for game development, with pre-rendered elements mixing with elements that are grabbed from the custom CMS."

"Working with the NCMA staff, Pentagram developed a custom alphabet based on the expansion building's most distinctive architectural feature: the oval-shaped skylights that will bring light into all the new gallery spaces."

"The design team translated Cazana's ability to seamlessly view macro and micro information into motion patterns that zoom in and out—this later became a key aspect of the communications created by the team."

"Educational Alliance underwent renovations and called upon Pentagram for the exterior signage, interior signage, and donor wall display design for their Lower East Side location."

"HRN needed a cohesive identity that would enable it to visually ‘own’ its podcasts across various platforms and allow the individual programs to shine."

"Information is organized around eight macro topics or themes, each represented with a different abstract pattern."

"The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."

"The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."

"An essential consideration for Soufflé was that the range was as sustainable as possible, both in the manufacturing process and with the amount of energy used during cooking."

“Our variety of palettes taps into a growing movement in design that redefines the role of color in corporate branding. Alongside strong visual elements, this use of color allows you to appeal in a deeper way to audiences by tapping into more visceral connections that people may have to things like regions, seasons and emotions. We look forward to this exploration.”

“We have developed a brand that truly represents our strengths and this will carry us into our next chapter––the best one yet.”