504 Pentagram Testimonials

"The identity and motion graphics share the show’s fresh approach, looking unlike anything else on PBS."

"Margaret, the single largest benefactor in the DMA’s history, wanted to keep the book and her transformative final bequest to the museum under wraps until after her passing."

"The animations capture the dynamism that was a hallmark of Cooper’s design."

"The logo brings together three animals that are important to the history of the organization and represent its century-long conservation efforts."

"The identity takes its cues from the clarity and geometry of the architecture."

"The monogram features three dots inspired by the trio of co-founders as well as the three pillars of IFW."

"The logo evokes a pan and plate, putting the emphasis on the cooking and the food, where it should be."

"One of the most active companies in Europe, Opera Ballet Vlaanderen has built a reputation for their extensive and forward-thinking programs."

"The redesign builds on the simplicity and clarity of MIT’s design heritage and transforms it."

"The identity features a rotating cast of logos, handwritten by the playwrights themselves."

"Pentagram has weaved ‘dazzle camouflage’ throughout the game."

"Working alongside the engineers, the design was tweaked to make the piece acoustically sound as well as structurally safe."

"Three traits used to describe the firm’s agents―being bold, honest and smart―miraculously aligned with the initials of the name: BHS."

"The logo was initially built in three dimensions, with the letters sliced up and moved around to give a dynamic, exciting feel to the identity. "

"The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."