"The Pentagram team built the restaurant’s identity around a sophisticated but playful mark featuring a lone steer standing underneath a palm tree."
"The date is represented in elements inspired by systems of counting, a reference to the tabulation that goes into creating the list."
"The new installation embraces and enhances the unique sonic character of Haneda Airport’s Arrival Hall, with its incredible mixture of words, noises, tones and tempos."
"The program is designed to help position Drew University as forward-looking and contemporary, less as a tradition-bound New England private university and more as a dynamic, modern university and vibrant academic community."
"In response to the difficult challenges book display poses for museums, and in reaction to the traditional solution of opening a book to a specific page and encasing it under glass, the designers created three innovative interactive rear-projection digital book kiosks."
"The oblique shape of the logo is informed by the angles of an aircraft’s tail fin."
"The college and its buildings have developed so rapidly in recent years that the main challenge of the project was to find a solution that could work within LCC’s four different buildings and be adaptable enough to allow the college to change room names and redecorate when necessary."
"Drawing inspiration from the shapes found in Tinguely’s iconic music machines, Pentagram created a bespoke typeface that is used across the museum’s identity."
"An important part of Roughcut’s brief was to create a sophisticated visual language (something not typically seen in UK sitcoms), combined with an approach that was still appropriate for a comedy programme."
"The intuitive interface helps users format their questions with eye-catching images and custom typography, as well as the infographics that show the results."
"Pentagram designed an expressive brand identity for the Moholy-Nagy Foundation, following the mindset and methods the artist used in his own work."
"The mechanical elements hit the crystal according to movements of the user’s hands."
"The new routing algorithm means that for the first time, riders are able to contribute road ratings in real time while cycling."
"This year Pentagram is honouring London’s chaotic nature by challenging visitors to ‘lose yourself’ in the festival."
"The logo evokes a pan and plate, putting the emphasis on the cooking and the food, where it should be."
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