504 Pentagram Testimonials

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  • "Strong, elegant and dynamic, the identity answers the creative brief of presenting Luminato as a connector and an enabler."

  • "Pentagram has drawn upon their vast experience in designing for the arts and culture sector, to create a space that’s filled with subtle and not-so-subtle Kubrick references."

  • "The installation playfully suspends the garments at different heights from the ceiling, creating an animated vista as museum goers approach the gallery."

  • "At a time when Britain is looking across global borders with mixed emotions, Harry’s images take us on a meditative global tour, pausing and reflecting on the special texture of city streets."

  • "Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."

  • "The bold palette—a distinctive shade of fluorescent green, along with blue, purple and pink—suggest the vibrant culture of Mexico, where the firm is headquartered."

  • "Pentagram was asked to create the brand identity and environmental graphics for The Doha Exhibition and Convention Center (DECC) is a state-of-the-art convention centre, which opened in 2015."

  • "The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."

  • "The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."

  • "Working in close collaboration with Hongkong Land, Pentagram proposed that Landmark unify all its 2017 events and campaigns around one encompassing and aspirational idea – wisdom."

  • "The challenge was to shift the emphasis of King & McGaw's online shop towards the rare and limited categories."

  • "The Tiffany & Co. logotype has been redrawn by hand to resemble a hot-metal typeface and reduced in size some 40 percent on bags and boxes, where it is foil-stamped rather than printed."

  • "The circular shape evokes a record, a sun, and a globe, and can be used as a lens or frame for a variety of content."

  • "The arrow has been built into a negative space in The Scene logotype, where it can also serve as a window for a variety of imagery."

  • "The logo and other brand elements have been optimized to perform across various platforms and scales, from the small-space digital world to environmental installations."