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504 Pentagram Testimonials

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  • "Pentagram created a new identity to express the galleries' spirit of openness."

    Serpentine Galleries Serpentine Galleries

  • "The logos’ movement represents the ever-changing sounds and beats, whilst their monochromatic colour palette allows them to work alongside photography."

    MTV World Creative Studio

  • "The brainchild of Robin Leigh, founder of BondSt, ICHIBUNS channels the creativity, music and culture that blossomed during Japan’s post-war ‘Shōwa Era’ renaissance."

    Ichibuns

  • "Working alongside the engineers, the design was tweaked to make the piece acoustically sound as well as structurally safe."

    High Museum of Art

  • "The designers created a simple graphic system that marries the forms of the architecture with the dynamic spirit of Queens Theatre."

    Queens Theatre

  • "Endemol Shine Group's television output ranges from MasterChef and Big Brother to Black Mirror and Peaky Blinders, and its digital products range from Coke TV to the eSports format Legends of Gaming."

    Endemol Shine Group

  • "Pentagram was asked to create a brand strategy to articulate the unique personality of Camu C, and a brand identity system that could work across various print and online applications."

    Camu

  • "The identity brings simplicity and clarity with an increased emphasis on the interlocking circles, and is optimized for use in digital contexts."

    Raja Rajamannar Chief Marketing and Communications Officer

  • "The visual identity is built on the theme of ownership being a fluid continuum, with handsets changing hands and of customers being in control."

    Raylo

  • "In order to weave the older magazine covers and layouts in seamlessly with the more current Pentagram work, the designers concocted an organizing principal based on the way encyclopedias traditionally organized content."

    DJ Stout University of Texas Press

  • "HRN needed a cohesive identity that would enable it to visually ‘own’ its podcasts across various platforms and allow the individual programs to shine."

    Heritage Radio Network

  • "Pentagram's exhibition design documents the participating designers’ creative process and explorations as much as it promotes the results, capturing the sense of discovery—what is it like to work with a material you've never used before—and the generation of ideas for developing a useful object."

    The Nature Conservancy The Nature Conservancy

  • "The poster, made up of a network of lines that interlink and channel into each other, represents the complexity of the Underground network that Johnston seamlessly helps travellers to navigate."

    Johnston 100

  • "The identity captures the spirit of the museum in a mark that is inviting, contemporary and accessible."

    The Institute of Contemporary Art/Boston

  • "The Do The Green Thing team created a simple toolkit for punters to make posters that consisted of eight personalisable backgrounds which were stamped with symbols that could be applied to a multitude of social issues and hundreds of strips of letters."

    Tate Modern
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