504 Pentagram Testimonials

"Fountain’s name and organic ingredients inspired a logo made of linear patterns."

"The oblique shape of the logo is informed by the angles of an aircraft’s tail fin."

"The strategy required the company to transition from a mid-market positioning to a premium brand, to create the platform for introducing a totally new product range of high-quality cooking machines for American consumers."

"Held at Somerset House, the large-scale immersive, experiential event showcases UNIQLO’s popular LifeWear concept from three perspectives: Art, Science and Craftsmanship."

"The approach to the identity was informed by Pentagram’s decade-long relationship with the London Design Festival, for whom it designs a new identity every year."

"The refreshed brand identity is simpler and more flexible, and looks back to the original, quirky 1996 logo."

"The graphic identity is constructed of two flexible, intersecting lines—one green and angled, the other one blue, curving and made of dots—that reference the unique geographical location, which links the mountain to the sea."

"The framework is the first time O-pa has taken a comprehensive approach to its identity, bringing its programs and venues together visually as part of the same institution."

"Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronized lighting that brought them to life and drew people in."

"Founded on the principles of excellence, internationality, innovation and sustainability, the Center aims to promote a unique artistic vision that is increasingly participatory and inclusive."

"The NAMHG wanted an identity that would both raise awareness for the work it does and help promote the agenda for this often-overlooked group of patients."

"With the AR app, the wall is turned into a living artwork, providing access to extra content such as videos from farms and roasteries, and information on the history of Starbucks and on coffee culture from around the world."

"The designers also developed a complete program of wayfinding, directories and donor signage for the entire museum, as well as several donor walls in the Griffin Court, the soaring central space of the Modern Wing."

"The branding strikes a balance between elegant and cheeky, contributing to the convivial atmosphere."

"The logo brings together three animals that are important to the history of the organization and represent its century-long conservation efforts."