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504 Pentagram Testimonials

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  • "Each horn continually sings lyrics which are generated live by a uniquely trained, site-specific piece of AI software."

    Turner Contemporary

  • "Pentagram has created a bespoke grid, font and glyph system for the festival, which will be adapted each year to create a refreshed but consistent identity."

    Resonate Resonate

  • "The design combines the school’s distinctly Midwestern personality—straightforward, clear, no fuss—with a dynamic look and feel."

    Northwestern University

  • "The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."

    YoungArts

  • "Graphically the identity pulls no punches about a subject that still makes some people uncomfortable."

    Period Equity

  • "In an effort to subvert the local surroundings of large, digital advertising screens used all around Tokyo, the team focused on using traditional, analogue animations to bring their stories to life."

    Seiko

  • "The dynamic identity is designed to highlight an array of creative disciplines."

    Texas Cultural Trust

  • "The capital projects are organized by region, with a tipped-in, colored stock divider introducing each section."

    Magnum Foundation

  • "Working with the NCMA staff, Pentagram developed a custom alphabet based on the expansion building's most distinctive architectural feature: the oval-shaped skylights that will bring light into all the new gallery spaces."

    North Carolina Museum of Art North Carolina Museum of Art

  • "The custom wordmark is modular, switching out letters for silhouetted images of items in Kaiyo’s inventory, showing exactly what the brand has to offer."

    Alpay Koralturk Founder

  • "The building’s previous life as a private school and historic Beaux-Arts architecture helped inspire the branding."

    Tamarkin Co.

  • "The National Gallery’s new identity reaches out to be welcoming, inclusive and is connected the old and the new, the classic and the modern."

    National Gallery of Art

  • "Each data portrait is redeemable as a wearable button that visitors can take with them as a personal memento of the experience."

    Museum of the City of New York

  • "For the graphic identity, the designers created a bold, contemporary mark that expresses a sense of vitality and innovation while also maintaining the firm’s legacy."

    GLUCK+

  • "Pentagram designed the campaign for the 2014 Expo, combining the circular forms of a manhole cover with the bicycle wheel."

    Bike New York President and CEO
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