504 Pentagram Testimonials

"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

"The different drawings are used as a logo on various applications, creating a dynamic system that links the branding with the institution’s function as a school and art museum, and suggests the diversity of the development."

"The bookjacket pictures the trompe l’oeil red curtains at the Palais Garnier in Paris, with no cover typography."

"Working in close collaboration with Hongkong Land, Pentagram proposed that Landmark unify all its 2017 events and campaigns around one encompassing and aspirational idea – wisdom."

"The logo and other brand elements have been optimized to perform across various platforms and scales, from the small-space digital world to environmental installations."

"The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."

"Founded on the principles of excellence, internationality, innovation and sustainability, the Center aims to promote a unique artistic vision that is increasingly participatory and inclusive."

"The site applies a ‘frankness’ to the featured issues, with a point of view that is forthright, personal and thoughtful, in long-form essays, interviews, opinion pieces, photo stories and video documentaries."

"The new logo still evokes an ancient world of warriors and magic, but looks more timeless and contemporary."

"Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronized lighting that brought them to life and drew people in."

"The panels are connected accordion style and with their black background and white type, they snake their way through Vanderbilt Hall like a piece of film unspooled from its reel."

"The dynamic dot can be customized with dimensional complexity or different shapes, movements and color treatments, and used on its own for various sub-brands."

"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."

"The design team translated Cazana's ability to seamlessly view macro and micro information into motion patterns that zoom in and out—this later became a key aspect of the communications created by the team."

"The graphic language of the city was inseparable from its architecture. This realisation became the inspiration for the 'C' symbol created from the form of the actual cloister arch and doorway."