"Pentagram documented The Optic Cloak’s journey, from the origination of Shawcross’ concept through to its research, prototype and build."
"Part game and part portfolio site, Zoo uses techniques usually used for game development, with pre-rendered elements mixing with elements that are grabbed from the custom CMS."
"The design of the bottle was driven by two factors: it needed to be highly distinctive in order to launch the brand and it also needed to be less than 25mm thick in order to fit through the letterbox."
"The campaign captures the spirit of celebration with a playfully redrawn version of Knockout, the official typeface of the Public identity."
"The project crowdsourced local sounds, receiving submissions from audio adventurers and sonic scouts across the globe."
"The identity spotlights the updated name in a flexible logo that can be configured in countless ways."
"The branding uses vintage colors, lush illustration and witty messaging to resonate emotionally with consumers and tap into the nostalgia of cooking as a communal activity."
"The logotype for MUSE shows the relationship between the museum and the mountains of the Trento valley in which it is located."
"Etched on the glass, once in positive and once in negative, is the Glass House graphic identity also designed by Pentagram."
"This elemental piece of furniture allows the studio to maintain a sense of calm, providing a home for all the samples, buttons, fittings and files essential to the studio’s everyday work."
"The name stands for One Metro New York, a reference to transportation as an essential service that connects the city."
"Juxtapositions in typography echo the contrasts in the series and suggest a demarcation between two worlds."
"Red Trees is a glimpse into the fear and hope that refugees experience, it’s a film that looks into the past as an attempt to understand the future."
"Pentagram has drawn upon their vast experience in designing for the arts and culture sector, to create a space that’s filled with subtle and not-so-subtle Kubrick references."
"Musically ‘12 Questions’ is a hybrid that spans diverse genres and sounds, and Smith wanted the cover to have a mystical, neo-psychedelic vibe that captured this interconnected world."