"The wordmark doubles as an escalating line chart that subtly illustrates the bank’s central concept of growing worth."
"The identity revives Sherman, a typeface originally designed by Frederic Goudy in 1910 and rediscovered in the university’s collection."
"Inside, the story of the school is traced through 450 images including historical photographs, illustrations, works of art by students and faculty, building plans, artifacts and ephemera."
“Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when …
"The campaign will also include direct mail pieces, brochures, advertising and a sales office."
“Our variety of palettes taps into a growing movement in design that redefines the role of color in corporate branding. Alongside strong visual elements, this use of color allows you to appeal in a deeper way to audiences by tapping into more visceral connections that people may have to things …
“We have developed a brand that truly represents our strengths and this will carry us into our next chapter––the best one yet.”
"The identity updates Slack’s familiar hashtag logo to work consistently in different scales and contexts."
Here it is, Pentagram’s first rap video. Will people like it? No idea. Does an overjargonized world need it? Hell yes.
"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."
"The Tiffany & Co. logotype has been redrawn by hand to resemble a hot-metal typeface and reduced in size some 40 percent on bags and boxes, where it is foil-stamped rather than printed."
"The book includes a rich cultural history of the grain along with the recipes."
"The design adds visual texture and detail—spot illustrations, pull quotes, factoids and typographic variety—to make the publication richer and more active."
"The visually rich typography appears on everything from menus, packaging and swag to signage and the website."
"The strong but simple type-only cover also echoes the DIY spirit of the period, which followed closely on the heels of punk."
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