504 Pentagram Testimonials

"The design is dynamic, fusing text and image to evoke the excitement of Timberlake’s performances."

"The refreshed brand identity is simpler and more flexible, and looks back to the original, quirky 1996 logo."

"The wordmark emphasizes the “UP” in the name and creates a space that can be used as a window into the stories Upworthy tells: The “U” can function as a container for imagery from individual videos or categories of content."

"The vibrant installation helps MahaNakhon communicate with the city from the ground up, capturing the prosperity, diversity and exuberance of Bangkok."

"Pentagram were tasked with devising a visual identity that communicates the newly named practice's brand personality."

"The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."

"The Pentagram team also updated OCU's caps-and-small-caps wordmark with a contemporary Roman typeface called Romain, set in a more approachable upper- and lowercase, and downplayed the word ‘University’ in a smaller sized sans-serif face, called Houschka Pro, in all caps."

"The logo suggests a quantum core and visually resonates with a qubit, the basic unit of quantum information."

"Each horn continually sings lyrics which are generated live by a uniquely trained, site-specific piece of AI software."

"The slash can be used as a diagonal earmark at the top left corner of materials, instantly branding them as part of The Federation."

"Many of the heels are reproduced at a scale that is larger than life size, offering an unusual, hyper-detailed view of the shoes' intricate engineering and design and exquisite use of materials."

"Educational Alliance underwent renovations and called upon Pentagram for the exterior signage, interior signage, and donor wall display design for their Lower East Side location."

"The logotype for MUSE shows the relationship between the museum and the mountains of the Trento valley in which it is located."

"One of the most active companies in Europe, Opera Ballet Vlaanderen has built a reputation for their extensive and forward-thinking programs."

"The infographics provide an overview of immigration trends in the country and the various pathways to becoming a citizen."