504 Pentagram Testimonials

"The ingredients are represented by custom shapes that suggest a flour particle and a salt crystal. The two elements are connected by a looping 'and,' a symbol influenced by Japanese handwriting that is commonly used in Asia."

"The logo changes according to four distinct expressive states; each of these states is based on a quadrant of the circumplex model of emotions."

"Endemol Shine Group's television output ranges from MasterChef and Big Brother to Black Mirror and Peaky Blinders, and its digital products range from Coke TV to the eSports format Legends of Gaming."

"The identity features a rotating cast of logos, handwritten by the playwrights themselves."

"Educational Alliance underwent renovations and called upon Pentagram for the exterior signage, interior signage, and donor wall display design for their Lower East Side location."

"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."

"The report has a lean design that makes it authoritative and usable, whilst allowing the facts take centre stage. The colour palette is serious and readable, using black and grey tones, with flashes of orange."

"The designers developed a clean, elegant yet bold layout for the book, a neutral, documentary-like platform that would allow the content to shine."

"The intuitive interface helps users format their questions with eye-catching images and custom typography, as well as the infographics that show the results."

"Uptake wanted to showcase data in an exciting new way, demystify the subject of predictive analytics and demonstrate its own know-how in the field."

"Pentagram has created a new identity for The William Morris Society. At its centre is a hand-drawn emblem that is derived from William Morris’s Bird print."

"The brand identity visualises how complex data is simplified and made understandable using the Secondmind platform."