504 Pentagram Testimonials

"The design is dynamic, fusing text and image to evoke the excitement of Timberlake’s performances."

"The refreshed brand identity is simpler and more flexible, and looks back to the original, quirky 1996 logo."

"The wordmark emphasizes the “UP” in the name and creates a space that can be used as a window into the stories Upworthy tells: The “U” can function as a container for imagery from individual videos or categories of content."

"The muscular wordmark treats the name as a palindrome that hinges on the central S."

"The identity reflects the specialized focus of the firm and its roots in science and technology."

"The identity captures the vibrancy of Skirball’s programming and celebrates the exuberant spirit of downtown."

"The Pentagram team built the restaurant’s identity around a sophisticated but playful mark featuring a lone steer standing underneath a palm tree."

"Pentagram was briefed to create an immersive, masculine environment that captured the theatricality of Christian Louboutin’s designs."

"Fountain’s name and organic ingredients inspired a logo made of linear patterns."

"In an effort to subvert the local surroundings of large, digital advertising screens used all around Tokyo, the team focused on using traditional, analogue animations to bring their stories to life."

"Margaret, the single largest benefactor in the DMA’s history, wanted to keep the book and her transformative final bequest to the museum under wraps until after her passing."

"The strategy required the company to transition from a mid-market positioning to a premium brand, to create the platform for introducing a totally new product range of high-quality cooking machines for American consumers."