504 Pentagram Testimonials

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  • "The logo evokes a pan and plate, putting the emphasis on the cooking and the food, where it should be."

  • "Pentagram’s work included the now-iconic external signage, with its louvred screen to the cantilevered café at the top of the building."

  • "The branding uses vintage colors, lush illustration and witty messaging to resonate emotionally with consumers and tap into the nostalgia of cooking as a communal activity."

  • "Several sections relating to key individuals and movements in black suburbs are introduced with house-shaped structures made of bare wood, representing the foundational roots of construction and community."

  • "The timeline maps out the key developments that were pivotal for the trajectory of digital thinking and technology in architectural design."

  • "This elemental piece of furniture allows the studio to maintain a sense of calm, providing a home for all the samples, buttons, fittings and files essential to the studio’s everyday work."

  • "Two parallelograms are juxtaposed to create a self-supporting glass structure with extruded letterforms that hold the kiosk in place."

  • "Theo Crosby records his stand against what he saw as the crude and bland construction methods of some contemporary architecture."

  • "The arrow has been built into a negative space in The Scene logotype, where it can also serve as a window for a variety of imagery."

  • "Typography is hugely significant to poetry, and the medium has inspired radical experiments in type for centuries."

  • "The redesign introduces an entirely new template and a smaller size, more like a traditional printed book, that is easy to carry."

  • "The addition of Oregon State’s beaver mascot to the academic shield personalizes the mark and distinguishes the university’s identity from the state seal."