"Uptake wanted to showcase data in an exciting new way, demystify the subject of predictive analytics and demonstrate its own know-how in the field."
"The pattern is built from a palette of deliberately imperfect and abstract shapes based on organic forms that give a feeling of a living garden."
"The oblique shape of the logo is informed by the angles of an aircraft’s tail fin."
"Each pendulum is equipped with a speaker playing a calming ambient bassline, while artificial intelligence modulates sounds that are being made in the space."
"The building’s previous life as a private school and historic Beaux-Arts architecture helped inspire the branding."
"For the cover the Pentagram team developed a unique format that features a wild animal photographed in a studio against a distinctive, jewel-toned backdrop."
"The brainchild of Robin Leigh, founder of BondSt, ICHIBUNS channels the creativity, music and culture that blossomed during Japan’s post-war ‘Shōwa Era’ renaissance."
"Each data portrait is redeemable as a wearable button that visitors can take with them as a personal memento of the experience."
"While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly …
"For this exhibition, Brown created a new body of work in response to the Palace itself, its extensive collection of artworks, and her own memories of England."
"Combined with an arrow, the ‘X’ becomes an iconic symbol for the line, graphically representing speed and connection and the streetcar as an express mode of transportation that will get commuters where they need to go."
"The typographic branding captures the vibrancy of New York and the different character of its neighborhoods."
"Inspired by Thomas Mann’s ‘The Magic Mountain’, the piece is made up of coloured pixels that are placed on top of one another to create an illusion of depth."
The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities within a circle shape inspired by a lens.
"The concept of a ‘digital fabric’ where different business elements are woven together is also a key part of the new identity, and the team created a set of abstract visualisations based on the ideas of network, connectivity and orchestration."
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