504 Pentagram Testimonials

"Pentagram documented The Optic Cloak’s journey, from the origination of Shawcross’ concept through to its research, prototype and build."

"Part game and part portfolio site, Zoo uses techniques usually used for game development, with pre-rendered elements mixing with elements that are grabbed from the custom CMS."

"The design of the bottle was driven by two factors: it needed to be highly distinctive in order to launch the brand and it also needed to be less than 25mm thick in order to fit through the letterbox."

"The identity takes its cues from the clarity and geometry of the architecture."

"The NAMHG wanted an identity that would both raise awareness for the work it does and help promote the agenda for this often-overlooked group of patients."

"Pentagram created a series of virtual spaces that replicate the volume of empty bookcases, each housing one single photograph to fill the ghostly space."

"The logotype for MUSE shows the relationship between the museum and the mountains of the Trento valley in which it is located."

"The slanted line also suggests a baton and can be used as a graphic divider, setting up sub-brands for different types of programming at Caramoor."

"The identity centers on a distinctive letter ‘B,’ with simple geometry inspired by the shape of a ticket, that dynamically scales and stretches."

"The Pentagram team also updated OCU's caps-and-small-caps wordmark with a contemporary Roman typeface called Romain, set in a more approachable upper- and lowercase, and downplayed the word ‘University’ in a smaller sized sans-serif face, called Houschka Pro, in all caps."

"The wordmark takes its cues from the delicate architecture of the building and the goals of the organization."

"The identity animates the public spaces between the partner organisations, graphically representing the programme of pop-up performances, art installations and inclusive events that will take place in the spaces between these institutions over the next decade."

"The identity captures the vibrancy of Skirball’s programming and celebrates the exuberant spirit of downtown."

"The date is represented in elements inspired by systems of counting, a reference to the tabulation that goes into creating the list."

"Pentagram was briefed to create an immersive, masculine environment that captured the theatricality of Christian Louboutin’s designs."