504 Pentagram Testimonials

"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

"The different drawings are used as a logo on various applications, creating a dynamic system that links the branding with the institution’s function as a school and art museum, and suggests the diversity of the development."

"The bookjacket pictures the trompe l’oeil red curtains at the Palais Garnier in Paris, with no cover typography."

"The book has a proper legal blue back linen-mounted cover with brass loop stitching, and the text is set in the typewriter-like font Pitch."

"Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure."

"The liquid metal graphics combine the glitz and shine of the awards with the grit and energy of independent film."

"Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."

“From its spectacular modernist architecture and activist routes to its multicultural campus and unparalleled desire to create change, the University of Sussex has a unique spirit, and we wanted to create a playful film that expressed that spirit. When Pentagram suggested the idea of an almost unbiased checklist, we immediately liked it.”

“Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when fully implemented, will provide for a cohesiveness and a greater visual distinctiveness across all of our properties, which in turn will distinguish our products and services and help us continue to grow our brand equity as a leading content creator in our vertical.”

"Pentagram introduced a simple hexagon as the main graphic element, as common ice crystals are symmetrical with a hexagonal pattern. This concept is reflected in the book’s six-chapter structure."

"Bridges move people and companies from one place to another."

"Our IPU is a real game changer for machine intelligence researchers; in the way they work; in the new approaches they are able to try and in the results they will see. It has been meticulously designed from scratch by our engineering team specifically for machine learning workloads; to handle massively complex machine intelligence graphs with an easy to use software framework that simplifies and speeds everything up. We wanted our branding to reflect this and Graphcore’s position at the forefront of this new era of computing for machine intelligence. Pentagram interpreted this for us brilliantly with the new brand identity."

“Our goal was to communicate incredibly detailed and technical information in a package that would invite a reader to not only engage but truly comprehend the implications of a vision and approach for inclusive growth in urban cities.”

"Rooted in Austen’s history and the fabric of the house itself, the new brand identity was created to better represent the character, aims and ambitions of Jane Austen’s House Museum."

The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities within a circle shape inspired by a lens.