504 Pentagram Testimonials

"Fountain’s name and organic ingredients inspired a logo made of linear patterns."

"The oblique shape of the logo is informed by the angles of an aircraft’s tail fin."

"The strategy required the company to transition from a mid-market positioning to a premium brand, to create the platform for introducing a totally new product range of high-quality cooking machines for American consumers."

"The visual metaphors are designed to touch people at a deeper level and help them personally relate to the facts in a more human way."

"Working closely with the Cytora leadership team, Pentagram created a brand identity and website that communicates the sophistication of Cytora’s offering, while simultaneously demystifying its technology."

"Uptake wanted to showcase data in an exciting new way, demystify the subject of predictive analytics and demonstrate its own know-how in the field."

"Three traits used to describe the firm’s agents―being bold, honest and smart―miraculously aligned with the initials of the name: BHS."

"The 'Chaos Mass', a procedurally generated 3D texture that can be visually read as armies colliding in the fray of battle produces horizons or pattern-like backdrops to frame content."

"Bridges move people and companies from one place to another."

"The identity captures the vibrancy of Skirball’s programming and celebrates the exuberant spirit of downtown."

"The starkness of the identity is softened by its transparency and a subtle gradation of color that will include shades of blue blacks, green blacks and red blacks."

"Working with the NCMA staff, Pentagram developed a custom alphabet based on the expansion building's most distinctive architectural feature: the oval-shaped skylights that will bring light into all the new gallery spaces."

"Pentagram created a new logotype that is a twist on a traditional crest, which use symbols to illustrate the brand’s locations in France and New Zealand."

'With a subtle Arts and Crafts influence, the St Chris crest was redrawn to make it work much more effectively across a variety of media."

“Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home. We like the simplicity of the new identity, with an instantly recognizable ‘H’ and house.”