"By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."
'The pattern of circles organizes the space and makes the experience of social distancing as easy as possible.'
"Yuri and team came up with the idea to create a uniquely playful way to contact friends, family and fellow film fans."
"The capital projects are organized by region, with a tipped-in, colored stock divider introducing each section."
"Pentagram was asked to create a brand strategy to articulate the unique personality of Camu C, and a brand identity system that could work across various print and online applications."
"While Waitrose & Partners saw this as the perfect opportunity to reassess and reduce its packaging, it was important that the new packaging should also inform, inspire and most of all delight its loyal customer base."
"Color is key to the book, with the vibrant hues of the paintings and Mexican folk art echoed in bright blasts of color that open each section."
"The team at Pentagram created the story, philosophy and identity behind MOTH. Rejecting the snobbery that often surrounds premium drinks brands, MOTH embodies the concept of ‘social alchemy’."
"The visuals that Pentagram created revolve around a theme of triangles, and in particular an equilateral triangular symbol to represent the ecosystem of Giving, Earning and Sustaining."
"The identity centers on a distinctive letter ‘B,’ with simple geometry inspired by the shape of a ticket, that dynamically scales and stretches."
"The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."
"The branding comes to life in a dynamic visual language of open speech bubbles that suggest a diversity of voices and support multiple languages."
"Buffy’s playful personality is expressed in the brand identity, which is warm, outgoing and modern."
"The Katerra brand identity conveys the company’s design approach, linking standardization with customization."
"This environment of numbers includes identification signage for floors, rooms and elevators; directory signage and wayfinding; and several dynamic, superscale media installations which display live content from Bloomberg’s own news and data feeds."
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