504 Pentagram Testimonials

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  • "A simple line derived from the number “1,” inspired by the company’s name. The line suggests the diagram of a floor plan, with one side left open to convey a sense of possibility."

  • "The team decided on the name Frist Art Museum with the catchy acronym ‘FAM,’ perfect for an institution that prides itself on being family friendly."

  • "The video intersperses a cacophony of keyboard-based motion graphics with live action footage of Hackett, who is drawn into the instrument’s visual world."

  • "The brand identity uses a graphic language inspired by emoticons and emojis to speak to Visible’s target audience."

  • "Pentagram created a new logo for the broadcaster, as well as a brand hierarchy, identity style guide and merchandising."

  • "The book includes a rich cultural history of the grain along with the recipes."

  • "Despite their differences, the women of roller derby derive the same benefits from their experience: confidence and camaraderie."

  • "The book is one of the first to explore the breadth of Stoller’s largely unseen archive of more than 50,000 images."

  • "The book’s iconography is simple and dynamic, mixing bold two-dimensional graphics with photographic images of people and objects."

  • "The colorful graphics and custom typography capture the brand attributes of fun, action, play, celebration, silliness and joy."

  • "Only a handful of publishing brands have a globally recognised visual identity and it was important to retain DK’s iconic status, while bringing the old mark firmly into the digital age."

  • "The new routing algorithm means that for the first time, riders are able to contribute road ratings in real time while cycling."

  • "The refined and elegant program seamlessly integrates with Gehry’s stunning revitalization and the beauty of the Greek Revival-style building."

  • "The new identity is composed of simple graphic ingredients that provide a kit of parts for applications ranging from menus to environmental graphics. "

  • "The clean and spare layouts compliment the simple aesthetic and subtle lighting of Ford’s portraits."