504 Pentagram Testimonials

"The design team redrew and modernised the wordmark and the symbol, and also created a circular quality stamp. Designed to signify deZaan’s premium brand status, it also emphasises its authenticity and Dutch heritage."

"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."

"The concept compliments the bipolarity of the space, creating a coherent narrative between the relaxed lounge bar downstairs and the frenetic nightclub upstairs."

"The Tiffany & Co. logotype has been redrawn by hand to resemble a hot-metal typeface and reduced in size some 40 percent on bags and boxes, where it is foil-stamped rather than printed."

"The designers created a simple graphic system that marries the forms of the architecture with the dynamic spirit of Queens Theatre."

"The slash can be used as a diagonal earmark at the top left corner of materials, instantly branding them as part of The Federation."

"The new identity needed to provide VRT with a brand that reflected its ambitions; to increase the impact, relevance and user-friendliness of its established radio and TV brands in the digital space."

"Each horn continually sings lyrics which are generated live by a uniquely trained, site-specific piece of AI software."

"The vibrant installation helps MahaNakhon communicate with the city from the ground up, capturing the prosperity, diversity and exuberance of Bangkok."

"The branding celebrates the vibrancy of the city, signals it is ready to reopen after the pandemic lockdown, and welcomes New Yorkers back to the party."

"Pentagram created a series of virtual spaces that replicate the volume of empty bookcases, each housing one single photograph to fill the ghostly space."

"In response to the difficult challenges book display poses for museums, and in reaction to the traditional solution of opening a book to a specific page and encasing it under glass, the designers created three innovative interactive rear-projection digital book kiosks."

"Layered typography and colors visually convey the idea of unity at the heart of the global organization."

"The designers also developed a complete program of wayfinding, directories and donor signage for the entire museum, as well as several donor walls in the Griffin Court, the soaring central space of the Modern Wing."

"No Man's Land’ gets serious with the special “Issues Issue,” touching on topics like politics, racism, immigration, abortion, work and death."