504 Pentagram Testimonials

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  • "Each letter in the name ‘Quad’ has been assigned to an individual theater in the four-screen cinema, where it appears as large-scale LED lighting in the ceiling."

  • "The clean, easy to navigate tabs allow users to quickly find what they are looking for, while also being able to freely explore other areas of TUTS online."

  • "Pentagram’s work included the now-iconic external signage, with its louvred screen to the cantilevered café at the top of the building."

  • "The Self Portrait Zone was a microcosm of the Millennium Dome itself, a circular pavilion framed by a kaleidoscope of images wrapped by sheets of translucent and clear glass."

  • "The identity centers on a ‘B’ monogram, with a dumbbell embedded in the letter to symbolize strength."

  • "The challenge for the team of designers and editors was extending the Netflix experience to a journal in a way that felt true to the brand."

  • "The mascot name was inspired by a nearly perfect skeletal specimen of a Columbian Mammoth housed at Amherst’s renowned Beneski Museum of Natural History."

  • "In 2006, Jane Thompson brought several scrapbooks of Design Research ephemera to Pentagram and asked the team to help her tell the remarkable D/R story."

  • "In 1954 the Marbella Club was created by Prince Alfonso von Hohenlohe as a private playground for his aristocratic and celebrity friends. Service was originally delivered by the staff from his castle, giving the experience an air of formality in a very informal setting."

  • "The color of the letterform is always black, but the leafy element and the website change color with the seasons: orange for the fall, green for spring, red for the Christmas season and blue for summer (blue skies over the blue lake)"

  • "The team was invited to incorporate the branding throughout the restaurant, from designing the menus and signage to choosing the tableware and creating the hand-painted tile that lines the open kitchen and bar."

  • "Pentagram's exhibition design documents the participating designers’ creative process and explorations as much as it promotes the results, capturing the sense of discovery—what is it like to work with a material you've never used before—and the generation of ideas for developing a useful object."

  • “From its spectacular modernist architecture and activist routes to its multicultural campus and unparalleled desire to create change, the University of Sussex has a unique spirit, and we wanted to create a playful film that expressed that spirit. When Pentagram suggested the idea of an almost unbiased checklist, we immediately liked it.”

  • "Pentagram used the visual language and colors from the identity to develop various interiors for a number of environments including Citibank “Blue”, general consumer banking outlet, and Citigold, a more luxurious “affluent customer” outlet."

  • "Information is organized around eight macro topics or themes, each represented with a different abstract pattern."