"Reflecting on the idea of Maggie’s being ‘Everyone’s home of cancer care’, many shapes of ‘homes’ drawn in a clear modern style are used as the logo family."
"Pentagram introduced a simple hexagon as the main graphic element, as common ice crystals are symmetrical with a hexagonal pattern. This concept is reflected in the book’s six-chapter structure."
"The book uses the art of noticing to make clear Pearce’s relationship to ideas, an approach that has driven his career as a graphic designer."
"The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."
"The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."
"High-end audio is the main focus of the venue and is in turn the focus of its brand. The identity is an ever-changing waveform that grows, lives and listens to the wide-ranging music it represents."
"The name is placed in the iconic circular symbols used for the train lines, and typography appears in Helvetica like signs in the stations."
"For the first time, photography is added to the mix, with the Atlantic’s distinctive ‘A’ emblem acting as a window for images."
"The program is designed to help position Columbia as forward-looking and contemporary––less as a tradition-bound Ivy League school and more as a dynamic, modern university and vibrant academic community within the larger fabric of the city."
“The identity has clarity and energy. During the design process, we showed some of the work to our students and they said it made them feel like they go to a school that encourages them to be inventive because there’s an unpredictability built into the design. That unexpectedness—and structure and …
"The custom typography evokes the design of the jewelry with modular, link-like letterforms."
"Established in 1965 as a place for making, viewing and discussing art, Camden Arts Centre is known around the world for its progressive, risk-taking approach and bold programming."
"The logo streamlines the identity into a strong, flexible monogram."
"The campaign is satirical, but serious: women should be able to talk about how they prefer to care for their pubic hair, whether it’s shaving, waxing, tweezing—or leaving full bush."
"The book describes Porto Montenegro’s story so far, and introduces the next decade of its development."
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