504 Pentagram Testimonials

"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."

"The intuitive interface helps users format their questions with eye-catching images and custom typography, as well as the infographics that show the results."

"Pentagram was asked to create an identity that would define Daftmill as a unique brand with genuine provenance, confident enough to rely on the quality of its distillate and the integrity of its production."

"The graphic motif of a straight, centered line conveys a leap or shift from one perspective to another, from the representative to the abstract."

"The design of the book makes the most of Thomas’s electrifying color, filling the pages with vibrant, large-scale reproductions of her work and using color as an organizational element with the contents."

"The design is dynamic, fusing text and image to evoke the excitement of Timberlake’s performances."

"The muscular wordmark treats the name as a palindrome that hinges on the central S."

"The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."

"To create a bold and confident identity in line with OpenView’s productive approach, the designers developed a fresh take on stenciling, a centuries-old form of typography universally known for its ease and efficiency."

"The monogram is both abstract and literal, creating the appearance of a tangible object in line with Seufert’s delivery of well-crafted interiors."

"The dynamic dot can be customized with dimensional complexity or different shapes, movements and color treatments, and used on its own for various sub-brands."

"The identity expresses the Khaore concept with customized typography."

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"The JLL symbol is known as the ‘Worldmark’ and represents a truly global company comprised of multiple strands of expertise working in collaboration."

"The designers also developed a complete program of wayfinding, directories and donor signage for the entire museum, as well as several donor walls in the Griffin Court, the soaring central space of the Modern Wing."