504 Pentagram Testimonials

"Pentagram introduced a simple hexagon as the main graphic element, as common ice crystals are symmetrical with a hexagonal pattern. This concept is reflected in the book’s six-chapter structure."

"The redesign introduces an entirely new template and a smaller size, more like a traditional printed book, that is easy to carry."

"Each pendulum is equipped with a speaker playing a calming ambient bassline, while artificial intelligence modulates sounds that are being made in the space."

"Pentagram has weaved ‘dazzle camouflage’ throughout the game."

"Graphically the identity pulls no punches about a subject that still makes some people uncomfortable."

"The activities combine personal reflection and data drawing to help participants understand the community of people who contribute to their well-being."

"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

"In 2006, Jane Thompson brought several scrapbooks of Design Research ephemera to Pentagram and asked the team to help her tell the remarkable D/R story."

"The design adds visual texture and detail—spot illustrations, pull quotes, factoids and typographic variety—to make the publication richer and more active."

"The dashes serve as building blocks for the versatile system, evoking mobile screens, autofilling form fields, and lanes on the information superhighway."

"In order to weave the older magazine covers and layouts in seamlessly with the more current Pentagram work, the designers concocted an organizing principal based on the way encyclopedias traditionally organized content."

"Fast forward 100 years, the city of Stuttgart is planning to relive the success of the exhibit with IBA 2027."

"The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."

"The design needed to convey the essence and character of the building while also looking forward to the next chapter in the building's history."

"The identity brings simplicity and clarity with an increased emphasis on the interlocking circles, and is optimized for use in digital contexts."