"The lightness of the colonnades provide a high degree of transparency, creating an inviting, approachable exterior."
"Pentagram created a series of virtual spaces that replicate the volume of empty bookcases, each housing one single photograph to fill the ghostly space."
"Layered typography and colors visually convey the idea of unity at the heart of the global organization."
"The brand identity centers around a contemporary sans serif wordmark that echoes the building’s slender, vertical form."
"Rather than recreate the look of the period, the design for the bench echoes it in clean, smooth lines that make the monument the chicest, most sophisticated piece of street furniture in the city."
"Pentagram used the visual language and colors from the identity to develop various interiors for a number of environments including Citibank “Blue”, general consumer banking outlet, and Citigold, a more luxurious “affluent customer” outlet."
"The custom wordmark is modular, switching out letters for silhouetted images of items in Kaiyo’s inventory, showing exactly what the brand has to offer."
"In keeping with Red Hat’s open source ethos, the rebranding was conducted as a collaboration with the company’s leadership, employees and community."
"Dramatically cropped, the oversized photographs suggest both a macro and micro view of the art world and provide a compelling entry point to content about the auction house and its activities."
"The identity system uniquely bridges the elaborate symbols of historic colleges and the bold look of contemporary universities."
"The vibrant installation helps MahaNakhon communicate with the city from the ground up, capturing the prosperity, diversity and exuberance of Bangkok."
"The identity is set in Baskerville and Avenir and the new campaign features performance photography of Anthony Minghella’s production of Madame Butterfly."
"The program is designed to help position Columbia as forward-looking and contemporary––less as a tradition-bound Ivy League school and more as a dynamic, modern university and vibrant academic community within the larger fabric of the city."
"The concept of a ‘digital fabric’ where different business elements are woven together is also a key part of the new identity, and the team created a set of abstract visualisations based on the ideas of network, connectivity and orchestration."
"Only a handful of publishing brands have a globally recognised visual identity and it was important to retain DK’s iconic status, while bringing the old mark firmly into the digital age."
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