504 Pentagram Testimonials

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  • "The branding strikes a balance between elegant and cheeky, contributing to the convivial atmosphere."

  • "Juxtapositions in typography echo the contrasts in the series and suggest a demarcation between two worlds."

  • "In 1954 the Marbella Club was created by Prince Alfonso von Hohenlohe as a private playground for his aristocratic and celebrity friends. Service was originally delivered by the staff from his castle, giving the experience an air of formality in a very informal setting."

  • "The caretas of Maragojipe are clown-like jokers and tricksters who, in the tradition of carnival as a place to invert normal life, hide their true selves with masks and falsetto voices."

  • "The centerpiece of the lobby is a 51-foot-long mural made of felt, a material that is ideal for a child-friendly environment."

  • "The clean, easy to navigate tabs allow users to quickly find what they are looking for, while also being able to freely explore other areas of TUTS online."

  • "The signage brings the angle to life in the pattern of perforated mesh that covers two sides of the box-like structures, creating a dynamic optical effect that resonates with the Nike brand."

  • "The module presents a series of 24 ‘cards,’ each featuring a different tool and highlighting a specific feature to show the diversity of ways the tools can impact science and society."

  • "Cocorico’s light-hearted one-liners converge with the brand values and set the tone of voice, while conveying useful and bite size information focused on natural and fresh food, health, ethical standards and sustainability."

  • "The designers have placed typography on the bas-relief panels that form words when viewed from certain perspectives, including a colorful display in the Center’s storefront window that forms the word FIT.”

  • "The unique features of the frieze magazine masthead were used to create a modern and ownable typeface to be used across the whole brand."

  • "Alongside the identity, Pentagram designed ‘The Early Years 1965-1972’. This comprehensive 27-disc boxed set pulls together material from the Pink Floyd archive."

  • "The new routing algorithm means that for the first time, riders are able to contribute road ratings in real time while cycling."

  • "Though the presentation is static, the logo imparts the constant movement of the animated mark by appearing in different configurations in each application."

  • "The ingredients are represented by custom shapes that suggest a flour particle and a salt crystal. The two elements are connected by a looping 'and,' a symbol influenced by Japanese handwriting that is commonly used in Asia."