504 Pentagram Testimonials

"Fountain’s name and organic ingredients inspired a logo made of linear patterns."

"Drawing inspiration from the shapes found in Tinguely’s iconic music machines, Pentagram created a bespoke typeface that is used across the museum’s identity."

"The designers developed a visual language that features cut-out graphic shapes, a reference to the construction of the garments, which uses alternative pattern-making techniques."

"A hand-drawn map of Africa has been extended into a full visual language, including custom typography and icons."

"The branding comes to life in a dynamic visual language of open speech bubbles that suggest a diversity of voices and support multiple languages."

"Pentagram and OPPO collaborated closely on every aspect of the visual identity framework, beginning with an understanding of developed and emerging markets, through to production and sustainability needs."

"Strong, elegant and dynamic, the identity answers the creative brief of presenting Luminato as a connector and an enabler."

"Margaret, the single largest benefactor in the DMA’s history, wanted to keep the book and her transformative final bequest to the museum under wraps until after her passing."

"Endo Kazutoshi is a third-generation sushi master who has worked with world-renowned chefs in Tokyo, Madrid, Bilbao, Hong Kong, New York and London."

"The identity updates Slack’s familiar hashtag logo to work consistently in different scales and contexts."

'The pattern of circles organizes the space and makes the experience of social distancing as easy as possible.'

"Many of the words I’ve chosen are centred on the struggle against black racism but I’m unapologetic for this as half my family come from the West Indies. However, I believe that you could replace many of the words with other people whether they are Catholic, Jewish, Muslim, gay, bisexual, white, Asian or Irish (as are my wife and children). So many people experience some from of racial and social injustice and without some of the people represented here, their voices would be even more unheard."

"Furniture Music’ attempts to re-design the domestic soundscape and proposes ways for sound not simply to be noise, but rather to help enhance harmony and comfort within one’s surrounding environment."

"The identity centers on a ‘B’ monogram, with a dumbbell embedded in the letter to symbolize strength."

"The visualizations go beyond the symbol of the Clock to examine the issues that have brought the planet to the brink."