504 Pentagram Testimonials

"The approach to the identity was informed by Pentagram’s decade-long relationship with the London Design Festival, for whom it designs a new identity every year."

"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."

"Held at Somerset House, the large-scale immersive, experiential event showcases UNIQLO’s popular LifeWear concept from three perspectives: Art, Science and Craftsmanship."

"Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."

"The archive can be filtered by choreographer, performer, photographer, artist and writer, allowing users to explore collaborations across issues."

"The show’s chilling narrative is boldly announced through die-cut holes resembling blood splatters."

"The unique typography is complemented by an instantly recognizable approach to posters and other promotional material that gives each production its own iconic image."

"The strong but simple type-only cover also echoes the DIY spirit of the period, which followed closely on the heels of punk."

"The ‘W’ symbol suggests a movable placard or folding display system, an apt metaphor as the virtual museum moves toward hosting exhibitions in physical spaces."

"The Pentagram team also established the sequencing and pacing of the color and black-and-white imagery shot in a variety of formats and divided up the sections of the book with spreads featuring quotes from Lanker’s vast network of admirers."

"Founded on the principles of excellence, internationality, innovation and sustainability, the Center aims to promote a unique artistic vision that is increasingly participatory and inclusive."

"By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."

"The logo marries a regal ‘crown’ monogram with the flourish of human handwriting."

"The committee of volunteers responsible for running the charity felt the previous branding was out of step with the contemporary landscape."

"The intuitive interface helps users format their questions with eye-catching images and custom typography, as well as the infographics that show the results."