504 Pentagram Testimonials

"The refined and elegant program seamlessly integrates with Gehry’s stunning revitalization and the beauty of the Greek Revival-style building."

"The ‘W’ symbol suggests a movable placard or folding display system, an apt metaphor as the virtual museum moves toward hosting exhibitions in physical spaces."

"Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronized lighting that brought them to life and drew people in."

"Red Trees is a glimpse into the fear and hope that refugees experience, it’s a film that looks into the past as an attempt to understand the future."

"Etched on the glass, once in positive and once in negative, is the Glass House graphic identity also designed by Pentagram."

"Visible from the atrium, these graphics act as a visual mark for each floor and are designed to effortlessly guide visitors through the museum."

"By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."

"The project crowdsourced local sounds, receiving submissions from audio adventurers and sonic scouts across the globe."

"Built into the geometry of the wordmark is a hidden arrow, an apt symbol for what Keap does."

"The identity projects a warmth and accessibility that connects the museum to the community of people who enjoy its programs."

"The campaign includes a series of 15 different posters that have been sniped on the façade of the gallery, where they double as exhibition graphics."

Richard Haas was commissioned to paint a trompe l'oeil mural on a drab apartment building, transforming it into a fantastic homage to Chicago architecture.

"The typeface is used throughout the museum’s graphics and is also available free to the public, who are encouraged to utilize it in their own designs."

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"Users leave messages that appear as virtual sticky-notes, expressing what they’ve missed about the city or hopes for its future."