"Pentagram used the visual language and colors from the identity to develop various interiors for a number of environments including Citibank “Blue”, general consumer banking outlet, and Citigold, a more luxurious “affluent customer” outlet."
"The signage brings the angle to life in the pattern of perforated mesh that covers two sides of the box-like structures, creating a dynamic optical effect that resonates with the Nike brand."
"The visuals that Pentagram created revolve around a theme of triangles, and in particular an equilateral triangular symbol to represent the ecosystem of Giving, Earning and Sustaining."
"The custom typography evokes the design of the jewelry with modular, link-like letterforms."
"The square logos—one the museum’s full name, the other the acronym—work in combination with their typical “chop” in Chinese characters, which the designers also modified."
"Visitors can take the icons and Pavilion symbol home with them on a range of souvenirs and Pavilion-themed merchandise, including flatware, mugs, espresso cups, buttons, hats, aprons, totes, t-shirts and even baby onesies."
"The name is placed in the iconic circular symbols used for the train lines, and typography appears in Helvetica like signs in the stations."
"The expansive addition includes a suite of new galleries, artist studios, flexible public and special event spaces, education classrooms, a café, back-of-house facilities, and visitor amenities."
"Layered typography and colors visually convey the idea of unity at the heart of the global organization."
"The new identity needed to provide VRT with a brand that reflected its ambitions; to increase the impact, relevance and user-friendliness of its established radio and TV brands in the digital space."
"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."
"Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."
"The strong but simple type-only cover also echoes the DIY spirit of the period, which followed closely on the heels of punk."
"The installation playfully suspends the garments at different heights from the ceiling, creating an animated vista as museum goers approach the gallery."
Richard Haas was commissioned to paint a trompe l'oeil mural on a drab apartment building, transforming it into a fantastic homage to Chicago architecture.
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