"The animations capture the dynamism that was a hallmark of Cooper’s design."
"Theo Crosby records his stand against what he saw as the crude and bland construction methods of some contemporary architecture."
"The different drawings are used as a logo on various applications, creating a dynamic system that links the branding with the institution’s function as a school and art museum, and suggests the diversity of the development."
Here it is, Pentagram’s first rap video. Will people like it? No idea. Does an overjargonized world need it? Hell yes.
"The redesign evolves TrueCar into a contemporary brand with a friendly personality that is straightforward, open and honest."
"The capital projects are organized by region, with a tipped-in, colored stock divider introducing each section."
"Rejecting the bureaucratic approach used by most talent development companies, Congregation has built a service that helps businesses in a human, creative and smart way with the vision of building the workforce of the future."
"Pentagram created a series of virtual spaces that replicate the volume of empty bookcases, each housing one single photograph to fill the ghostly space."
"To uncover its lost stories, Pentagram scoured the grounds of Berry Bros. & Rudd’s original home at No. 3, researching and photographing a host of branded artefacts spanning five centuries."
"The identity is built around a custom typeface, Vroom Sans, with italicized letterforms that evoke a feeling of forward motion."
"From the outset, Pentagram was challenged with naming and branding the first-of-its-kind enterprise, keeping in mind that if successful, the concept could expand to other landlocked destinations around the country."
"In keeping with Red Hat’s open source ethos, the rebranding was conducted as a collaboration with the company’s leadership, employees and community."
"Layered typography and colors visually convey the idea of unity at the heart of the global organization."
"The identity centers on a bold, modern logo that uses the simple icons of international symbols to create a friendly, accessible and democratic visual personality."
"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."
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