"This year Pentagram is honouring London’s chaotic nature by challenging visitors to ‘lose yourself’ in the festival."
"The name stands for One Metro New York, a reference to transportation as an essential service that connects the city."
"The pattern is built from a palette of deliberately imperfect and abstract shapes based on organic forms that give a feeling of a living garden."
"The Barbican also commissioned Pentagram to create a special motion-controlled digital installation, in collaboration with venerated Mecha designer Kawamori Shoji."
"The NAMHG wanted an identity that would both raise awareness for the work it does and help promote the agenda for this often-overlooked group of patients."
"From a desolate, and in many places derelict state after the bombing of the Second World War, East London has become one of the most fashionable areas in the world."
"The team was invited to incorporate the branding throughout the restaurant, from designing the menus and signage to choosing the tableware and creating the hand-painted tile that lines the open kitchen and bar."
"Pentagram drew from a variety of visual expressions of dance, with the goal of creating a graphic language that expresses the joy of physical movement."
"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."
"Pentagram used the visual language and colors from the identity to develop various interiors for a number of environments including Citibank “Blue”, general consumer banking outlet, and Citigold, a more luxurious “affluent customer” outlet."
"The designers developed localizations for different territories around the world, rendering the logo in Arabic, Chinese and other languages."
"The shop's aesthetic is a crossover between a gallery and a home, living in the middle of these two ideas."
"In 1954 the Marbella Club was created by Prince Alfonso von Hohenlohe as a private playground for his aristocratic and celebrity friends. Service was originally delivered by the staff from his castle, giving the experience an air of formality in a very informal setting."
"Pentagram created a new identity to express the galleries' spirit of openness."
"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."
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