504 Pentagram Testimonials

"Pentagram has created a bespoke grid, font and glyph system for the festival, which will be adapted each year to create a refreshed but consistent identity."

"Fast forward 100 years, the city of Stuttgart is planning to relive the success of the exhibit with IBA 2027."

"Juxtapositions in typography echo the contrasts in the series and suggest a demarcation between two worlds."

"Pentagram placed the emphasis on the charity’s commitment to unconditionally care for all dogs and cats, and developed a brand line that acts as a steadfast manifesto for Battersea: ‘Here for every dog and cat."

"The new identity for BGC exists as a sophisticated kit of parts for a broad base of applications, from print to signage to website, where the identity’s graphic elements become a dynamic interface."

“Our goal was to communicate incredibly detailed and technical information in a package that would invite a reader to not only engage but truly comprehend the implications of a vision and approach for inclusive growth in urban cities.”

“Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home. We like the simplicity of the new identity, with an instantly recognizable ‘H’ and house.”

"The new brand identity revolves around the ‘Covariant Flow’, an abstract visualisation that represents the process of learning through what’s known as the ‘decision boundary’."

"Pentagram designed the exhibition, creating a visual identity that presents an engaging journey through Ferrari’s 70-year history."

"Throughout the building, the jaunty graphics invite the students to aspire to the artistry and dedication of the school's namesake and other popular entertainers."

"Fountain’s name and organic ingredients inspired a logo made of linear patterns."

"Pentagram wanted to make sure that the identity was delivered as a contemporary railway company, relevant to rail travel and passengers today, but obviously one that was conscious of its history."

"Each letter in the name ‘Quad’ has been assigned to an individual theater in the four-screen cinema, where it appears as large-scale LED lighting in the ceiling."

"It was important that the book aligned with Flow’s distinctive aesthetic, which is rooted in the sensibility of its owner."

"The team was invited to incorporate the branding throughout the restaurant, from designing the menus and signage to choosing the tableware and creating the hand-painted tile that lines the open kitchen and bar."