"Chinese characters are pictograms—representing things—and the thingworld letterforms have themselves been objectified through modification."
"Pentagram was asked to refine this brand identity in a way that better communicated Brew by Numbers and its very special personality."
"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."
"The designers developed a visual language that features cut-out graphic shapes, a reference to the construction of the garments, which uses alternative pattern-making techniques."
"Inspired by Thomas Mann’s ‘The Magic Mountain’, the piece is made up of coloured pixels that are placed on top of one another to create an illusion of depth."
"This mission of educational empowerment extends to the graphics of the new building, which encourage students to think, learn and problem-solve as they encounter a series of codes, puzzles and riddles that have been integrated into the school environment."
"Art Basel Cities links local and international communities through a vibrant and intellectually rigorous multi-year programme."
"Pentagram's Paula Scher and Michael Bierut are two of 60 designers invited to create conceptual covers for Nabokov's classic for Lolita: Story of a Cover Girl, an upcoming collection of graphic representations of Lolita since its publication in 1955."
"The design of the book makes the most of Thomas’s electrifying color, filling the pages with vibrant, large-scale reproductions of her work and using color as an organizational element with the contents."
"The custom typography evokes the design of the jewelry with modular, link-like letterforms."
"The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."
"The redesign evolves TrueCar into a contemporary brand with a friendly personality that is straightforward, open and honest."
"The concept compliments the bipolarity of the space, creating a coherent narrative between the relaxed lounge bar downstairs and the frenetic nightclub upstairs."
"The goal was to deliver a solution that would be a true reflection of the brand and how its software and mission is to push mobility on a global scale; for a cleaner, smarter and more secure world on the move."
"Only a handful of publishing brands have a globally recognised visual identity and it was important to retain DK’s iconic status, while bringing the old mark firmly into the digital age."
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