"In addition to changing the longstanding title of the magazine, Pentagram completely reimagined the publication's content and its overall look and feel to better reflect the institution's four defining principles: Student Always, Beyond Yourself, Confidence Without Attitude, and Question the Status Quo."
"Each data portrait is redeemable as a wearable button that visitors can take with them as a personal memento of the experience."
“Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home. We like the simplicity of the new identity, with an instantly recognizable ‘H’ and house.”
"By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."
"The concept of a ‘digital fabric’ where different business elements are woven together is also a key part of the new identity, and the team created a set of abstract visualisations based on the ideas of network, connectivity and orchestration."
"The modern typographic logo designed by Pentagram is a visual manifestation of the brand idea, with the overlapping ‘good’ running through ‘fashion’."
"The campaign includes a series of 15 different posters that have been sniped on the façade of the gallery, where they double as exhibition graphics."
"The logo suggests a quantum core and visually resonates with a qubit, the basic unit of quantum information."
"The reason I wanted to do this book is to bring my extensive documentation of the godmothers of modern day roller derby to the masses."
"The words are trimmed along their top or bottom, playing with the edges to suggest the layering of sniped posters or the crop of a full-bleed design."
"The branding uses vintage colors, lush illustration and witty messaging to resonate emotionally with consumers and tap into the nostalgia of cooking as a communal activity."
"The wordmark emphasizes the “UP” in the name and creates a space that can be used as a window into the stories Upworthy tells: The “U” can function as a container for imagery from individual videos or categories of content."
"In 2006, Jane Thompson brought several scrapbooks of Design Research ephemera to Pentagram and asked the team to help her tell the remarkable D/R story."
"Pentagram drew from a variety of visual expressions of dance, with the goal of creating a graphic language that expresses the joy of physical movement."
"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."
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