504 Pentagram Testimonials

"In addition to changing the longstanding title of the magazine, Pentagram completely reimagined the publication's content and its overall look and feel to better reflect the institution's four defining principles: Student Always, Beyond Yourself, Confidence Without Attitude, and Question the Status Quo."

"Pentagram used the visual language and colors from the identity to develop various interiors for a number of environments including Citibank “Blue”, general consumer banking outlet, and Citigold, a more luxurious “affluent customer” outlet."

"Pentagram and OPPO collaborated closely on every aspect of the visual identity framework, beginning with an understanding of developed and emerging markets, through to production and sustainability needs."

"Built around a custom typeface and bold color, the identity highlights the remarkable range of programming at the Arts Center and provides a cohesive visual language for promotion."

"Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronized lighting that brought them to life and drew people in."

"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

"The Pentagram team has designed a series of large-scale graphics inspired by the idea of connections, with dot-to-dot networks forming images that convey a dynamic sense of community and suggest collaboration, interaction and creativity."

"The goal was to deliver a solution that would be a true reflection of the brand and how its software and mission is to push mobility on a global scale; for a cleaner, smarter and more secure world on the move."

"The bold palette—a distinctive shade of fluorescent green, along with blue, purple and pink—suggest the vibrant culture of Mexico, where the firm is headquartered."

"The logo changes according to four distinct expressive states; each of these states is based on a quadrant of the circumplex model of emotions."

"The campaign captures the spirit of celebration with a playfully redrawn version of Knockout, the official typeface of the Public identity."

"The new identity is composed of simple graphic ingredients that provide a kit of parts for applications ranging from menus to environmental graphics. "

"The graphic identity is constructed of two flexible, intersecting lines—one green and angled, the other one blue, curving and made of dots—that reference the unique geographical location, which links the mountain to the sea."

"Halma worked with Pentagram to create a new group identity that would express their purpose more accurately."

"Two parallelograms are juxtaposed to create a self-supporting glass structure with extruded letterforms that hold the kiosk in place."