504 Pentagram Testimonials

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  • "The identity has been refreshed with a new version of the Academy's historic typographic medallion and supporting type, set in Plan, that gives the Academy a more modern look."

  • "Established in 1965 as a place for making, viewing and discussing art, Camden Arts Centre is known around the world for its progressive, risk-taking approach and bold programming."

  • "The branding comes to life in a dynamic visual language of open speech bubbles that suggest a diversity of voices and support multiple languages."

  • "The packaging is branded with the eye-catching red of the original Woodstock poster and the interiors of the boxes are lined with a dozen different black-and-white photomontages."

  • "The monogram features three dots inspired by the trio of co-founders as well as the three pillars of IFW."

  • "The color of the letterform is always black, but the leafy element and the website change color with the seasons: orange for the fall, green for spring, red for the Christmas season and blue for summer (blue skies over the blue lake)"

  • "The brand identity visualises how complex data is simplified and made understandable using the Secondmind platform."

  • "Drawing inspiration from the shapes found in Tinguely’s iconic music machines, Pentagram created a bespoke typeface that is used across the museum’s identity."

  • "The hand-drawn visualization tracks the last time Giorgia did something before the pandemic hit, and the first time she did something new with social distancing."

  • "Collaborating with Bobby Tannam, Pentagram created The Happy Face Pizza and Supermax wordmarks and resulting Happy Face Display font."

  • "In an effort to subvert the local surroundings of large, digital advertising screens used all around Tokyo, the team focused on using traditional, analogue animations to bring their stories to life."

  • "No Man's Land’ gets serious with the special “Issues Issue,” touching on topics like politics, racism, immigration, abortion, work and death."

  • "Margaret, the single largest benefactor in the DMA’s history, wanted to keep the book and her transformative final bequest to the museum under wraps until after her passing."

  • "The module presents a series of 24 ‘cards,’ each featuring a different tool and highlighting a specific feature to show the diversity of ways the tools can impact science and society."

  • "A bold and non-conformist linear pattern wraps around the boxes in various sizes."