504 Pentagram Testimonials

"Short, quick bits of data are mixed with longer reads and a structured but flexible grid opens up the pages in clean, clear layouts that let the content breathe."

"The design echoes the scope of Bourgeois’s work, simultaneously mammoth and personal."

"The graphic language of the city was inseparable from its architecture. This realisation became the inspiration for the 'C' symbol created from the form of the actual cloister arch and doorway."

"The identity system uniquely bridges the elaborate symbols of historic colleges and the bold look of contemporary universities."

"The ingredients are represented by custom shapes that suggest a flour particle and a salt crystal. The two elements are connected by a looping 'and,' a symbol influenced by Japanese handwriting that is commonly used in Asia."

"Red Trees is a glimpse into the fear and hope that refugees experience, it’s a film that looks into the past as an attempt to understand the future."

"The design employs an austere mid-century modern aesthetic and presents 210 of the images as full-page reproductions."

"This environment of numbers includes identification signage for floors, rooms and elevators; directory signage and wayfinding; and several dynamic, superscale media installations which display live content from Bloomberg’s own news and data feeds."

"The arrow has been built into a negative space in The Scene logotype, where it can also serve as a window for a variety of imagery."

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"The identity animates the public spaces between the partner organisations, graphically representing the programme of pop-up performances, art installations and inclusive events that will take place in the spaces between these institutions over the next decade."

"POUNDS elevates the smoking experience, and the branding avoids clichés for a more sophisticated image that still represents fun and a good time."

"The logo and other brand elements have been optimized to perform across various platforms and scales, from the small-space digital world to environmental installations."

"The new logo still evokes an ancient world of warriors and magic, but looks more timeless and contemporary."

"The Lovevery logo bends and wiggles in reference to the paths we all take as we grow up."