504 Pentagram Testimonials

"The logo is a set of rounded shapes - inspired by coconuts, waves, surfboards and Roberto Burle-Marx’s curvaceous landscapes - creating the word Nonô."

"The logo brings together three animals that are important to the history of the organization and represent its century-long conservation efforts."

"Reflecting on the idea of Maggie’s being ‘Everyone’s home of cancer care’, many shapes of ‘homes’ drawn in a clear modern style are used as the logo family."

'The project makes data accessible in a whole new way—by making it wearable on garments that incorporate hand-drawn data patterns."

"The identity highlights this amenity in the logo for the project, which suggests a view of a building plan with the square of the courtyard at the center."

"Rejecting the bureaucratic approach used by most talent development companies, Congregation has built a service that helps businesses in a human, creative and smart way with the vision of building the workforce of the future."

"The visual metaphors are designed to touch people at a deeper level and help them personally relate to the facts in a more human way."

"For the first time, photography is added to the mix, with the Atlantic’s distinctive ‘A’ emblem acting as a window for images."

"Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure."

"Each of the pieces has been analyzed through an algorithm to identify its predominant color, then sequenced in a continuous flow over the pages to create a color spectrum."

"The company enables brands with loyal customers, like sports teams, to launch their own credit cards that generate rewards for their fans."

"Conference rooms throughout the headquarters are named after regional offices, and the doors to the room are outfitted with silkscreen-printed chalkboard panels with statistical information about each location."

"The brand identity uses a graphic language inspired by emoticons and emojis to speak to Visible’s target audience."

"Built around a custom typeface and bold color, the identity highlights the remarkable range of programming at the Arts Center and provides a cohesive visual language for promotion."

"The typographic identity represents the corner of a page and takes inspiration from the feeling of leafing through history."