504 Pentagram Testimonials

"The goal was to deliver a solution that would be a true reflection of the brand and how its software and mission is to push mobility on a global scale; for a cleaner, smarter and more secure world on the move."

"The oblique shape of the logo is informed by the angles of an aircraft’s tail fin."

"Musically ‘12 Questions’ is a hybrid that spans diverse genres and sounds, and Smith wanted the cover to have a mystical, neo-psychedelic vibe that captured this interconnected world."

"Reflecting the building’s geometry, the team devised a matrix that uses Hangul-inspired pictograms."

"The latest Issue is an antidote to the princess wedding fantasies peddled by pop culture and stoked by an insatiable wedding industry."

"The brainchild of Robin Leigh, founder of BondSt, ICHIBUNS channels the creativity, music and culture that blossomed during Japan’s post-war ‘Shōwa Era’ renaissance."

"The branding uses vintage colors, lush illustration and witty messaging to resonate emotionally with consumers and tap into the nostalgia of cooking as a communal activity."

"Marina’s vibrant collages, doodles and exquisitely decorated objects from nature have an irresistible sense of joy and playfulness."

"The book is part of Pentagram’s continued exploration of Le Style Anglais - a tone that is informative and humorous, stuffed with history and a uniquely British irony."

"Users leave messages that appear as virtual sticky-notes, expressing what they’ve missed about the city or hopes for its future."

"This mission of educational empowerment extends to the graphics of the new building, which encourage students to think, learn and problem-solve as they encounter a series of codes, puzzles and riddles that have been integrated into the school environment."

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"Three traits used to describe the firm’s agents―being bold, honest and smart―miraculously aligned with the initials of the name: BHS."

"The pattern is built from a palette of deliberately imperfect and abstract shapes based on organic forms that give a feeling of a living garden."

"The future of magazine reading is undergoing a transformation; audiences and advertisers now interact with magazine brands on so many different levels and platforms. MPA’s identity simply had to reflect this fact."