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504 Pentagram Testimonials

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  • "The gestural spontaneity of the logo reflects a sense of celebration, personal expression, and ease of use."

    The Knot

  • "The design adds visual texture and detail—spot illustrations, pull quotes, factoids and typographic variety—to make the publication richer and more active."

    Brown Alumni Magazine

  • "We need a logo that reflects the exciting work we do and portrays the current state of the company. I feel this new logo is an invigorating next step in our evolution as a company and I look forward to its implementation and use."

    Stanton Welch Artistic Director

  • "The name stands for One Metro New York, a reference to transportation as an essential service that connects the city."

    OMNY

  • "The square logos—one the museum’s full name, the other the acronym—work in combination with their typical “chop” in Chinese characters, which the designers also modified."

    Museum of Chinese in America

  • "Color is key to the book, with the vibrant hues of the paintings and Mexican folk art echoed in bright blasts of color that open each section."

    Nova Southeastern University Museum of Art Fort Lauderdale

  • "The video intersperses a cacophony of keyboard-based motion graphics with live action footage of Hackett, who is drawn into the instrument’s visual world."

    Jesse Hackett

  • "Sitting somewhere between the styles of ‘The Wasteland’ and ‘Fear and Loathing in Las Vegas’, the book provides an intimate insight into Nick Cave’s imaginative universe."

    The Sick Bag Song by Nick Cave

  • "The shape of the logo suggests the form of an ‘A’ and a skyscraper as seen in perspective."

    Beverly Willis Architecture Foundation

  • "This year Pentagram is honouring London’s chaotic nature by challenging visitors to ‘lose yourself’ in the festival."

    Domenic Lippa Design Director

  • "Collaborating with Bobby Tannam, Pentagram created The Happy Face Pizza and Supermax wordmarks and resulting Happy Face Display font."

    Happy Face Pizza

  • "The Pentagram team also established the sequencing and pacing of the color and black-and-white imagery shot in a variety of formats and divided up the sections of the book with spreads featuring quotes from Lanker’s vast network of admirers."

    Jordan Schnitzer Museum of Art

  • "The logo streamlines the identity into a strong, flexible monogram."

    The Electronic Frontier Foundation

  • "The grid of the wall calendar looks like a series of Pantone color chips, with the days of the month ranging through the shades of the featured color."

    Pantone

  • "The starkness of the identity is softened by its transparency and a subtle gradation of color that will include shades of blue blacks, green blacks and red blacks."

    New York City Ballet
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