504 Pentagram Testimonials

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  • 'The project makes data accessible in a whole new way—by making it wearable on garments that incorporate hand-drawn data patterns."

  • "Halma worked with Pentagram to create a new group identity that would express their purpose more accurately."

  • "Thɘ logo functions as a graphic prɘfix that can bɘ couplɘd with diffɘrɘnt typographic ɘxprɘssions or imagɘs to instantly brand thɘm as rɘ―inc."

  • "The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."

  • "Collaborating with Bobby Tannam, Pentagram created The Happy Face Pizza and Supermax wordmarks and resulting Happy Face Display font."

  • "The capital projects are organized by region, with a tipped-in, colored stock divider introducing each section."

  • "Founded on the principles of excellence, internationality, innovation and sustainability, the Center aims to promote a unique artistic vision that is increasingly participatory and inclusive."

  • "Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."

  • "Pentagram placed the emphasis on the charity’s commitment to unconditionally care for all dogs and cats, and developed a brand line that acts as a steadfast manifesto for Battersea: ‘Here for every dog and cat."

  • "The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."

  • "The designers also developed a complete program of wayfinding, directories and donor signage for the entire museum, as well as several donor walls in the Griffin Court, the soaring central space of the Modern Wing."

  • “Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home. We like the simplicity of the new identity, with an instantly recognizable ‘H’ and house.”

  • "The identity takes its cues from the clarity and geometry of the architecture."

  • "The seal incorporates symbols for Los Angeles and Southern California, where the line of dispensaries are located, and one small marijuana leaf."

  • "The strong but simple type-only cover also echoes the DIY spirit of the period, which followed closely on the heels of punk."