504 Pentagram Testimonials

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  • "The future of magazine reading is undergoing a transformation; audiences and advertisers now interact with magazine brands on so many different levels and platforms. MPA’s identity simply had to reflect this fact."

  • "Many of the words I’ve chosen are centred on the struggle against black racism but I’m unapologetic for this as half my family come from the West Indies. However, I believe that you could replace many of the words with other people whether they are Catholic, Jewish, Muslim, gay, bisexual, …

  • "The dashes serve as building blocks for the versatile system, evoking mobile screens, autofilling form fields, and lanes on the information superhighway."

  • "The design team translated Cazana's ability to seamlessly view macro and micro information into motion patterns that zoom in and out—this later became a key aspect of the communications created by the team."

  • ‘Industrial Instruments’ was a long-running project between Yuri Suzuki and Yamaha; it had already been through several iterations to identify and develop the most feasible interactions, objects, and sound qualities."

  • "The identity doubles as a suffix that can be added to any root word, making it infinitely adaptable for messaging."

  • "The vibrant installation helps MahaNakhon communicate with the city from the ground up, capturing the prosperity, diversity and exuberance of Bangkok."

  • "The new identity for BGC exists as a sophisticated kit of parts for a broad base of applications, from print to signage to website, where the identity’s graphic elements become a dynamic interface."

  • "No Man's Land’ gets serious with the special “Issues Issue,” touching on topics like politics, racism, immigration, abortion, work and death."

  • "Visitors can take the icons and Pavilion symbol home with them on a range of souvenirs and Pavilion-themed merchandise, including flatware, mugs, espresso cups, buttons, hats, aprons, totes, t-shirts and even baby onesies."

  • "The campaign includes a series of 15 different posters that have been sniped on the façade of the gallery, where they double as exhibition graphics."

  • "The designers created a simple graphic system that marries the forms of the architecture with the dynamic spirit of Queens Theatre."

  • "Pentagram created a series of virtual spaces that replicate the volume of empty bookcases, each housing one single photograph to fill the ghostly space."

  • "The design team redrew and modernised the wordmark and the symbol, and also created a circular quality stamp. Designed to signify deZaan’s premium brand status, it also emphasises its authenticity and Dutch heritage."

  • "The specially engineered displays include a massive cantilevered “bridge” that rises up from the ground floor to display stunt motorcycles, an engine room displaying 30 engines, and a replica of a board track, a death-defying wooden racing course from the 1920s."