504 Pentagram Testimonials

"The committee of volunteers responsible for running the charity felt the previous branding was out of step with the contemporary landscape."

"The Tiffany & Co. logotype has been redrawn by hand to resemble a hot-metal typeface and reduced in size some 40 percent on bags and boxes, where it is foil-stamped rather than printed."

"The book uses the art of noticing to make clear Pearce’s relationship to ideas, an approach that has driven his career as a graphic designer."

"The bulk of the issue, a package of 48 pages, is devoted to telling the colorful story of Drexel’s 125 years of existence through a lively, graphic layout built around 125 historical facts, people, programs and moments that have made Drexel the unique place it is today."

"After considering changes that ranged from imperceptible to unrecognizable, Pentagram redrew the original Guitar Hero logotype, adjusting some of its more aggressively odd features to enable accurate reproduction at a variety of scales and in media from digital animations to temporary (or permanent) tattoos."

"In addition to changing the longstanding title of the magazine, Pentagram completely reimagined the publication's content and its overall look and feel to better reflect the institution's four defining principles: Student Always, Beyond Yourself, Confidence Without Attitude, and Question the Status Quo."

"The colorful graphics and custom typography capture the brand attributes of fun, action, play, celebration, silliness and joy."

"The timeline maps out the key developments that were pivotal for the trajectory of digital thinking and technology in architectural design."

"The circular shape evokes a record, a sun, and a globe, and can be used as a lens or frame for a variety of content."

"The graphic language of the city was inseparable from its architecture. This realisation became the inspiration for the 'C' symbol created from the form of the actual cloister arch and doorway."

"Red Trees is a glimpse into the fear and hope that refugees experience, it’s a film that looks into the past as an attempt to understand the future."

"It was important that the book aligned with Flow’s distinctive aesthetic, which is rooted in the sensibility of its owner."

“Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when fully implemented, will provide for a cohesiveness and a greater visual distinctiveness across all of our properties, which in turn will distinguish our products and services and help us continue to grow our brand equity as a leading content creator in our vertical.”

"The identity is set in Baskerville and Avenir and the new campaign features performance photography of Anthony Minghella’s production of Madame Butterfly."

"The visual identity is built on the theme of ownership being a fluid continuum, with handsets changing hands and of customers being in control."