504 Pentagram Testimonials

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  • "The program is designed to help position Columbia as forward-looking and contemporary––less as a tradition-bound Ivy League school and more as a dynamic, modern university and vibrant academic community within the larger fabric of the city."

  • "The dynamic dot can be customized with dimensional complexity or different shapes, movements and color treatments, and used on its own for various sub-brands."

  • "The show was divided into five sections: Plan, Festival, Film, Charity and Impact, tracing the lasting cultural implications of the festival from 50 years ago all the way to present day."

  • "The oblique shape of the logo is informed by the angles of an aircraft’s tail fin."

  • “Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when …

  • "Chess on Earth’ uses storytelling to capture young readers’ imaginations, at the same time as immersing them in the basic principles of the game."

  • "The branding strikes a balance between elegant and cheeky, contributing to the convivial atmosphere."

  • "The new brand identity revolves around the ‘Covariant Flow’, an abstract visualisation that represents the process of learning through what’s known as the ‘decision boundary’."

  • "The Barbican also commissioned Pentagram to create a special motion-controlled digital installation, in collaboration with venerated Mecha designer Kawamori Shoji."

  • "Pentagram has designed graphics for two of the new RITZENHOFF glasses, one for beer and the other for milk. Both glasses feature typographic treatments which playfully nod to their contents."

  • "The visual identity is built on the theme of ownership being a fluid continuum, with handsets changing hands and of customers being in control."

  • "The experience offers a speculative ‘window’ onto a data-driven approximation of the plastic particles that exist all around us, but remain hidden to the naked eye."

  • "Numan is a one-stop-shop that provides affordable solutions for erectile dysfunction, hair loss, and skincare products that are designed to enable young men to address and treat concerns and improve their overall wellbeing."

  • The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities within a circle shape inspired by a lens.

  • "The capital projects are organized by region, with a tipped-in, colored stock divider introducing each section."