504 Pentagram Testimonials

"The shape of the logo suggests the form of an ‘A’ and a skyscraper as seen in perspective."

"The identity system uniquely bridges the elaborate symbols of historic colleges and the bold look of contemporary universities."

"The committee of volunteers responsible for running the charity felt the previous branding was out of step with the contemporary landscape."

"The branding links the new game to the universe of League of Legends while establishing its own distinct identity."

"The mascot name was inspired by a nearly perfect skeletal specimen of a Columbian Mammoth housed at Amherst’s renowned Beneski Museum of Natural History."

"The refined and elegant program seamlessly integrates with Gehry’s stunning revitalization and the beauty of the Greek Revival-style building."

"The campaign is satirical, but serious: women should be able to talk about how they prefer to care for their pubic hair, whether it’s shaving, waxing, tweezing—or leaving full bush."

"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

"Pentagram has designed graphics for two of the new RITZENHOFF glasses, one for beer and the other for milk. Both glasses feature typographic treatments which playfully nod to their contents."

"Pentagram translated Pigzbe's gamified digital experience into the physical world, deriving the feel of the interface buttons from game controllers."

"The visual identity is built on the theme of ownership being a fluid continuum, with handsets changing hands and of customers being in control."

“Our new identity reflects the fact that during the past 15 years, we have evolved from an early pioneer on the web to a leading provider of actionable analysis, commentary and quality journalism, with an expanding platform of properties in the financial and business media vertical. Our new branding, when fully implemented, will provide for a cohesiveness and a greater visual distinctiveness across all of our properties, which in turn will distinguish our products and services and help us continue to grow our brand equity as a leading content creator in our vertical.”

"The design has an editorial feel with images and text layered to give a collaged look, reflecting Seikaly’s love of collecting and her prolific diary writing."

"The logo brings together three animals that are important to the history of the organization and represent its century-long conservation efforts."

"The animations capture the dynamism that was a hallmark of Cooper’s design."