504 Pentagram Testimonials

“Our goal for the new design was to create a friendly and memorable logo that clearly connects to our brand as the place that helps you create a home. We like the simplicity of the new identity, with an instantly recognizable ‘H’ and house.”

"The ingredients are represented by custom shapes that suggest a flour particle and a salt crystal. The two elements are connected by a looping 'and,' a symbol influenced by Japanese handwriting that is commonly used in Asia."

"For the first time, photography is added to the mix, with the Atlantic’s distinctive ‘A’ emblem acting as a window for images."

"The redesign introduces an entirely new template and a smaller size, more like a traditional printed book, that is easy to carry."

"The new brand identity revolves around the ‘Covariant Flow’, an abstract visualisation that represents the process of learning through what’s known as the ‘decision boundary’."

"The campaign includes a series of 15 different posters that have been sniped on the façade of the gallery, where they double as exhibition graphics."

"The logos’ movement represents the ever-changing sounds and beats, whilst their monochromatic colour palette allows them to work alongside photography."

"The identity features a rotating cast of logos, handwritten by the playwrights themselves."

"To create a bold and confident identity in line with OpenView’s productive approach, the designers developed a fresh take on stenciling, a centuries-old form of typography universally known for its ease and efficiency."

"The Journal redesign builds on the existing format with a modern type treatment and clean, spare page layouts."

"The designers worked with newsroom staff to consider a range of topics they believed worthy of exploration, whether current affairs or historical issues."

"The Do The Green Thing team created a simple toolkit for punters to make posters that consisted of eight personalisable backgrounds which were stamped with symbols that could be applied to a multitude of social issues and hundreds of strips of letters."

"Graphically the identity pulls no punches about a subject that still makes some people uncomfortable."

"The project crowdsourced local sounds, receiving submissions from audio adventurers and sonic scouts across the globe."

"The design is dynamic, fusing text and image to evoke the excitement of Timberlake’s performances."