504 Pentagram Testimonials

"The redesign evolves TrueCar into a contemporary brand with a friendly personality that is straightforward, open and honest."

"This year’s edition looked at the role of productive failure in design, and the graphics featured typography that trips over itself to form striking patterns on conference materials."

"A hand-drawn map of Africa has been extended into a full visual language, including custom typography and icons."

“Our variety of palettes taps into a growing movement in design that redefines the role of color in corporate branding. Alongside strong visual elements, this use of color allows you to appeal in a deeper way to audiences by tapping into more visceral connections that people may have to things like regions, seasons and emotions. We look forward to this exploration.”

“We have developed a brand that truly represents our strengths and this will carry us into our next chapter––the best one yet.”

"The design employs an austere mid-century modern aesthetic and presents 210 of the images as full-page reproductions."

"The display houses paperback copies of the book that passersby can take down to reveal powerful messages of resistance from the novel."

"The orientation of the WalkNYC maps uses ‘heads-up mapping,’ in which north, south, east or west is rotated to correspond with the direction the user is facing.'

"First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores much more intuitive and usable—particularly in packaging and shelf labeling."

"The archive can be filtered by choreographer, performer, photographer, artist and writer, allowing users to explore collaborations across issues."

"The poster is a photograph of a drop of blood hitting the water’s surface, creating a deep red cloud similar to an atomic explosion."

"The system introduces a visual language called ‘Block by Block’ inspired by the modular design of the city grid."

"The specially engineered displays include a massive cantilevered “bridge” that rises up from the ground floor to display stunt motorcycles, an engine room displaying 30 engines, and a replica of a board track, a death-defying wooden racing course from the 1920s."

"POUNDS elevates the smoking experience, and the branding avoids clichés for a more sophisticated image that still represents fun and a good time."

"The animations capture the dynamism that was a hallmark of Cooper’s design."