"The new identity is composed of simple graphic ingredients that provide a kit of parts for applications ranging from menus to environmental graphics. "
"The design team redrew and modernised the wordmark and the symbol, and also created a circular quality stamp. Designed to signify deZaan’s premium brand status, it also emphasises its authenticity and Dutch heritage."
"Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."
"The visual metaphors are designed to touch people at a deeper level and help them personally relate to the facts in a more human way."
"The identity is built around a custom typeface, Vroom Sans, with italicized letterforms that evoke a feeling of forward motion."
"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."
"The reason I wanted to do this book is to bring my extensive documentation of the godmothers of modern day roller derby to the masses."
"In keeping with Red Hat’s open source ethos, the rebranding was conducted as a collaboration with the company’s leadership, employees and community."
"The program is designed to help position Drew University as forward-looking and contemporary, less as a tradition-bound New England private university and more as a dynamic, modern university and vibrant academic community."
"They created a modular design that displays artifacts on movable easels and tables, including large-scale backlighted photographs of Shangri La that convey the drama and beauty of the location."
"Pentagram has created a new identity for The William Morris Society. At its centre is a hand-drawn emblem that is derived from William Morris’s Bird print."
"Working with the NCMA staff, Pentagram developed a custom alphabet based on the expansion building's most distinctive architectural feature: the oval-shaped skylights that will bring light into all the new gallery spaces."
"Visible from the atrium, these graphics act as a visual mark for each floor and are designed to effortlessly guide visitors through the museum."
"The graphic motif of a straight, centered line conveys a leap or shift from one perspective to another, from the representative to the abstract."
"The wordmark doubles as an escalating line chart that subtly illustrates the bank’s central concept of growing worth."
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