504 Pentagram Testimonials

"Like the exhibition, the catalogue makes connections between objects and fashions across different periods and mediums."

"The name stands for One Metro New York, a reference to transportation as an essential service that connects the city."

"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."

"The archive can be filtered by choreographer, performer, photographer, artist and writer, allowing users to explore collaborations across issues."

"The ‘W’ symbol suggests a movable placard or folding display system, an apt metaphor as the virtual museum moves toward hosting exhibitions in physical spaces."

"The report has a lean design that makes it authoritative and usable, whilst allowing the facts take centre stage. The colour palette is serious and readable, using black and grey tones, with flashes of orange."

"The custom typography evokes the design of the jewelry with modular, link-like letterforms."

"The designers wanted to dig deeper, to understand why each item had such significance and what criteria underpinned the curators’ choices."

"The designers created a simple graphic system that marries the forms of the architecture with the dynamic spirit of Queens Theatre."

"The team decided on the name Frist Art Museum with the catchy acronym ‘FAM,’ perfect for an institution that prides itself on being family friendly."

'The pattern of circles organizes the space and makes the experience of social distancing as easy as possible.'

"Carefully redrawn and refined from the original sign that hung above the store’s Great Marlborough Street entrance, the new logotype also includes the full-stop which appeared on the original sign."

"Throughout the building, the jaunty graphics invite the students to aspire to the artistry and dedication of the school's namesake and other popular entertainers."

"The orientation of the WalkNYC maps uses ‘heads-up mapping,’ in which north, south, east or west is rotated to correspond with the direction the user is facing.'

"In 103 breathless seconds, the film recreates 33 of these greetings, sent through two decades of texts, emails, social media and messaging platforms to 33 sets of founders around the world."