"Pentagram was asked to refine this brand identity in a way that better communicated Brew by Numbers and its very special personality."
"The design of the book makes the most of Thomas’s electrifying color, filling the pages with vibrant, large-scale reproductions of her work and using color as an organizational element with the contents."
"Combined with an arrow, the ‘X’ becomes an iconic symbol for the line, graphically representing speed and connection and the streetcar as an express mode of transportation that will get commuters where they need to go."
"Typography is hugely significant to poetry, and the medium has inspired radical experiments in type for centuries."
"Each of the pieces has been analyzed through an algorithm to identify its predominant color, then sequenced in a continuous flow over the pages to create a color spectrum."
"The identity centers on a ‘B’ monogram, with a dumbbell embedded in the letter to symbolize strength."
"The liquid metal graphics combine the glitz and shine of the awards with the grit and energy of independent film."
"The ‘W’ symbol suggests a movable placard or folding display system, an apt metaphor as the virtual museum moves toward hosting exhibitions in physical spaces."
"The logo rearranges the combined landmasses of the theoretical Pangaea to allow for a more distinctive form that displays the familiar forms of the represented continents."
"The oblique shape of the logo is informed by the angles of an aircraft’s tail fin."
"The identity has been refreshed with a new version of the Academy's historic typographic medallion and supporting type, set in Plan, that gives the Academy a more modern look."
"The logo marries a regal ‘crown’ monogram with the flourish of human handwriting."
"Dramatically cropped, the oversized photographs suggest both a macro and micro view of the art world and provide a compelling entry point to content about the auction house and its activities."
"The core of the design concept for the website is a data-driven, searchable timeline that brings together videos, events, articles, and other historical content."
"Pentagram designed an expressive brand identity for the Moholy-Nagy Foundation, following the mindset and methods the artist used in his own work."
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