"In an effort to subvert the local surroundings of large, digital advertising screens used all around Tokyo, the team focused on using traditional, analogue animations to bring their stories to life."
"The identity captures the spirit of the museum in a mark that is inviting, contemporary and accessible."
"The identity animates the public spaces between the partner organisations, graphically representing the programme of pop-up performances, art installations and inclusive events that will take place in the spaces between these institutions over the next decade."
"We need a logo that reflects the exciting work we do and portrays the current state of the company. I feel this new logo is an invigorating next step in our evolution as a company and I look forward to its implementation and use."
"Maker Mile’s ambition is to be an itinerant project which can spread and expand, bringing attention to the crafts which define the identity of different cities."
"Theo Crosby records his stand against what he saw as the crude and bland construction methods of some contemporary architecture."
"Layered typography and colors visually convey the idea of unity at the heart of the global organization."
"Hay Festival is an extraordinary celebration of the spoken word. Bringing readers and writers together for a global series of sustainable events, it invites participants to imagine the world as it is and as it could be."
"The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."
"Pentagram placed the emphasis on the charity’s commitment to unconditionally care for all dogs and cats, and developed a brand line that acts as a steadfast manifesto for Battersea: ‘Here for every dog and cat."
"The identity system uniquely bridges the elaborate symbols of historic colleges and the bold look of contemporary universities."
"The logo and other brand elements have been optimized to perform across various platforms and scales, from the small-space digital world to environmental installations."
"The Public Theater branding has influenced much of the graphic design created for theatrical promotion and for cultural institutions in general."
"It’s a cohesive and thoughtful system. It gives us the framework and tools, but leaves us room for flexibility. That’s why it works. The more we use it, the more we love it."
"The committee of volunteers responsible for running the charity felt the previous branding was out of step with the contemporary landscape."
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