504 Pentagram Testimonials

"The dedicated season of content marks 100 years since suffrage and the centenary anniversary of some women being able to vote in the UK."

"An important part of Roughcut’s brief was to create a sophisticated visual language (something not typically seen in UK sitcoms), combined with an approach that was still appropriate for a comedy programme."

"The experience offers a speculative ‘window’ onto a data-driven approximation of the plastic particles that exist all around us, but remain hidden to the naked eye."

"Species names were faintly printed on the wall. Visitors were then invited to make their mark by overwriting with indelible pen the name of one of the species, drawing attention to it, and bringing it to visibility."

"The idea of multiplicity is highlighted in an environment that communicates the endless diversity of typographic form: the walls and floor are covered in a pattern of 1,058 different periods, drawing from 630 typefaces."

"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."

"The program is designed to help position Columbia as forward-looking and contemporary––less as a tradition-bound Ivy League school and more as a dynamic, modern university and vibrant academic community within the larger fabric of the city."

"It was important that the book aligned with Flow’s distinctive aesthetic, which is rooted in the sensibility of its owner."

"Users leave messages that appear as virtual sticky-notes, expressing what they’ve missed about the city or hopes for its future."

"The logo changes according to four distinct expressive states; each of these states is based on a quadrant of the circumplex model of emotions."

"A hand-drawn map of Africa has been extended into a full visual language, including custom typography and icons."

"The poster, made up of a network of lines that interlink and channel into each other, represents the complexity of the Underground network that Johnston seamlessly helps travellers to navigate."

"The identity revives Sherman, a typeface originally designed by Frederic Goudy in 1910 and rediscovered in the university’s collection."

"Inspired by Thomas Mann’s ‘The Magic Mountain’, the piece is made up of coloured pixels that are placed on top of one another to create an illusion of depth."

"The challenge was to shift the emphasis of King & McGaw's online shop towards the rare and limited categories."