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Attribution’s mission is to make marketing performance more transparent. Marketers spend much of their time trying to understand what marketing efforts are working and which are not. The Attribution marketing analytics platform provides marketers with the insights to understand the cost, revenue and profit resulting from marketing programs by channel and down to the individual customer level so they can make better decisions, faster and with more confidence than ever before.
Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.
iModerate is a progressive insights agency that helps brands move beyond the superficial to reveal hidden consumer truths. iModerate pair powerful cognitive psychology techniques with the latest research methods to help brands identify nuanced intelligence to revolutionize their thinking and give them an edge.
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