"Rendez-Vous is a big company on the Russian market with 90 offline shops, the online shop rendez-vous.ru, and iOS and Android apps. The company’s goal is to provide our customers with the best choice in the footwear segment and the highest level of service across all sales channels. But the omnichannel sales strategy makes it difficult to analyze ad placement. To evaluate the efficiency of marketing channels, it’s not enough just to look at direct results; you should also define to what extent a channel influences visits and purchases in offline shops. We’ve been solving this task for a year with the help of OWOX BI. We’ve done lots of work on collecting, processing, and structuring data to create a clear and united visualization. Now, as a result of our cooperation, we can get statistically reasoned solutions while choosing advertising solutions. The first stage isn’t the last, and at the moment we’re working on the next important task. Soon it will be possible to get a Reverse-ROPO report. You can read about how we’re doing it in our next case study with OWOX BI."​