"Automated tests help us avoid the manual regressive testing of all the parameters and events that were not directly changed in new releases. This also allows us to save 1.5 burden hours after each release. To describe the testing scenario, we set specific parameters that are supposed to send data to Google Analytics but don’t yet, as they were not implemented by our developers. Monitoring allows our IT specialists solve such issues. Moreover, we start auto tests according to certain scenarios with our QA department to find the errors before we release new features on our website and to prevent possible losses."
"Professional and client oriented team! We work with OWOX team on implementation of Google Analytics 360 and BigQuery. OWOX also helped us to implement a custom data-driven attribution of sales to sessions of users and real time streaming of non-sampled data. The team is very professional and client oriented. It is a pleasure to work with them."

Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.
Kissmetrics is an analytics and conversion solution built to optimize marketing and to help marketers measure their impact. Their products show exactly how people interact and respond, along with the flexibility to view both visitor behavior and campaign performance. Analyze shows you what's working and what's not, from start to finish, across devices. Engage prompts customers with the right interaction at the right moment. Kissmetrics scales with almost any business, as an end-to-end analytics solution or as an ad-hoc complement to an existing analytics infrastructure.
Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.











