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"We’re constantly evolving, both as a product and as a team that has some experience and expertise. Quantity becomes quality. I believe that any business comes to the understanding that you really can advertise more effectively and optimize your ad budget."
"This case study is part of continuous work we’ve been doing with OWOX for almost two years. It has put us on the rails to integrate offline data in our online analytical environment and exploit that data to enhance our commercial performance. More than technical and analytical support, the OWOX team has become our key interlocutor to discuss our global problems, such as attribution in an omnichannel environment."
Affinio is an AI-Powered Consumer Intelligence Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally forming behavioral-based segments in any consumer data set.
Datorama is a global marketing analytics company providing the world’s first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday.
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign and Edmunds use Mintigo to get more clicks, more shares and more pipeline. Founded in June 2009, Mintigo is backed by Sequoia Capital, Giza Venture Capital, and Adams Street Partners. Mintigo has offices in the Silicon Valley and Israel.
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