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"Automated tests help us avoid the manual regressive testing of all the parameters and events that were not directly changed in new releases. This also allows us to save 1.5 burden hours after each release. To describe the testing scenario, we set specific parameters that are supposed to send data to Google Analytics but don’t yet, as they were not implemented by our developers. Monitoring allows our IT specialists solve such issues. Moreover, we start auto tests according to certain scenarios with our QA department to find the errors before we release new features on our website and to prevent possible losses."
"Professional and client oriented team! We work with OWOX team on implementation of Google Analytics 360 and BigQuery. OWOX also helped us to implement a custom data-driven attribution of sales to sessions of users and real time streaming of non-sampled data. The team is very professional and client oriented. It is a pleasure to work with them."
Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.
At conDati they apply AI techniques to developing out-of-the-box solutions that transform massive volumes of audience, campaign and content data, across a multitude of variables, into intelligence that can be actioned and activated easily (and often) to make a significant difference toward obtaining and exceeding marketing goals.
DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data and analytics to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for more efficient and effective customer acquisition strategies.
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