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Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
Full Circle Insights provides marketers full response lifecycle management solutions, ensureing every deal is attributed to the right campaign so FullCircle Insights can get accurate ROI, and answers all our marketing questions in one place. Full Circle Insights products are built 100% on the Salesforce Platform and are compatible with the leading marketing automation solutions. All marketing data is in one place and so are the answers.
Kissmetrics is an analytics and conversion solution built to optimize marketing and to help marketers measure their impact. Their products show exactly how people interact and respond, along with the flexibility to view both visitor behavior and campaign performance. Analyze shows you what's working and what's not, from start to finish, across devices. Engage prompts customers with the right interaction at the right moment. Kissmetrics scales with almost any business, as an end-to-end analytics solution or as an ad-hoc complement to an existing analytics infrastructure.
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