“Whether it is optimizing content strategies, partnership selection, or the decision to expand into new viewing markets, Affinio’s audience data serves as a defensible validation point.”

“We can now easily look inside a customer base and see all of the different groups of customers that each have different needs. We can better treat individual groups of …

"Affinio helps us understand who our consumer is, their relationship to culture, and Affinio’s cluster analysis helps us get to insights quickly. The self-serve interface democratizes access to rich data, …