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Affinio is an AI-Powered Consumer Intelligence Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally forming behavioral-based segments in any consumer data set.
"Insights at the end of the day, are the currency that we operate on. Affinio really opens the door to let us see some of those new insights."
"Affinio helps us understand who our consumer is, their relationship to culture, and Affinio’s cluster analysis helps us get to insights quickly. The self-serve interface democratizes access to rich data, …
“Whether it is optimizing content strategies, partnership selection, or the decision to expand into new viewing markets, Affinio’s audience data serves as a defensible validation point.”
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