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Affinio is an AI-Powered Consumer Intelligence Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally forming behavioral-based segments in any consumer data set.
“Whether it is optimizing content strategies, partnership selection, or the decision to expand into new viewing markets, Affinio’s audience data serves as a defensible validation point.”
"Affinio helps us understand who our consumer is, their relationship to culture, and Affinio’s cluster analysis helps us get to insights quickly. The self-serve interface democratizes access to rich data, …
"Affinio is wonderful because it visualizes something that previously we were only able to describe with words."
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