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"Affinio helps us understand who our consumer is, their relationship to culture, and Affinio’s cluster analysis helps us get to insights quickly. The self-serve interface democratizes access to rich data, meaning you don’t need to be a data scientist to benefit."
“We can now easily look inside a customer base and see all of the different groups of customers that each have different needs. We can better treat individual groups of customers with the care and attention they deserve.”
Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
IQBlade is a B2B Intelligence Platform which helps you to thrive in today's ultra-competitive markets. Using analytics and data science to process huge amounts of data, they are helping, Tech Companies to get instant insight into the most effective routes to market. They also increase productivity by automating account based research, enabling sales & marketing organisations to quickly pinpoint and engage best fit prospects.
DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data and analytics to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for more efficient and effective customer acquisition strategies.
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