"Working with Outbrain’s native formats and placements has been a great experience. With Outbrain, we significantly exceeded our initial objectives. Content amplification across their premium punisher was an excellent means of generating awareness and engagement. We look forward to working on more native campaigns with Outbrain, their team was transparent and supportive which led to great results.“
"Outbrain is an effective partner for introducing a new service like Care by Volvo to a target audience within a very short time. We are very satisfied with the performance in the upper sales funnel. Additionally, we were always kept up-to-date regarding new Outbrain products or campaign optimisations.”
"The Editorial Team at Babbel have grown into truly sophisticated content marketers, creating authentic content and always willing to try something new. It has been thrilling to enable their Performance Marketing to grow, starting very small in only the English language to now providing crossboarder, multi-language traffic across the globe!"
"The goals of this campaign were to drive verified awareness and attention for our new, quality product. Beyond engagement rates, high attention environments, and quality traffic delivered by the campaign itself, our work with Onyx and the Brand Studio team gave proof to the creative impact and uplift of the Leica brand.”
"Outbrain leads convert to sales 40% better than comparable web traffic, and more than 100% better than Social Media traffic. By targeting our top converting zip codes, we were able to more than double our conversion rate from a lead to a sale. Additionally, we found Outbrain targeted our desired zip codes with a much greater accuracy than similar web vendors – leads generated from zip-code targeted campaigns reported having a zip code that was within our targeting set at over 3x the rate of the next best native ads vendor.“
“The Outbrain team has closely worked with us over the past few months, sending through recommendations for optimizing our campaigns and providing solutions to our challenges. Since implementing EBS campaigns, we’ve seen a significant increase in the quality of traffic and conversion rate for our Outbrain campaigns.”
“Outbrain has proven to be a unique partner to support our international growth in Germany and France. Our constant and open communication throughout the duration of the campaign gave us the confidence that we were getting the most out of our budget. Outbrain not only helped us deliver outstanding results, but did so outperforming the channels we generally rely on – making our first native campaign a highly successful one.”
"We are very satisfied with Outbrain’s traffic and its targeting of users. The high commitment values show that Outbrain targets the right users who are enthusiastic about our sports and lifestyle topics. The attention-grabbing formats also showcase our content in the right light and raise awareness of Garmin.”
"This campaign was a real first; an opportunity to explore innovation and impact in an increasingly busy digital world. For Lancôme, being able to optimize towards audience attention is a transformative model; one that makes platforms and media plans accountable.”
"The results were proof that attention as a metric can deliver quality and scale. For Lancôme, the format itself allowed video storytelling and product consideration to not just coexist - but work in harmony. We saw quality audiences delivered through engagement with the video and gallery, respectively. It showed that our high-profile ambassadors garnered active attention from Onyx audiences - allowing them to explore the products in a non-disruptive moment of exploration for brand building.”
"Outbrain continues to be a valuable, full stack Native partner. They consistently innovate and expand their offerings to maximize monetization opportunities for our business. Their In-Article Native solution allows us to efficiently fill precious page real estate with quality demand that appeals to our readers. The solution is simple and seamless, giving us access to a wide range of ad formats to match our KPIs. Outbrain is a partner who truly understands our industry as we continue to work in partnership to tackle our challenges head on.”
"Outbrain‘s optimization technology is an excellent lever to increase revenue on existing native inventory. Instead of forcing consumer attention with intrusive ad formats, we can adapt the look and feel of our Native ads to our users’ preferences. We were able to improve the user experience, which is reflected by the higher CTR. The automatic optimizations are also an important step to enable a true personalized experience for our users on our website.”
"It’s less about buying traffic than it is about reaching the right people with relevant headlines to get them to your content."
"For the distribution and promotion of Drive Me Crazy, a 6-episode video series that tells the story of Red Bull in the world of Motorsports, we needed a premium format that could highlight the entirety of the series but also showcase a single episode. The Carousel format, launched by Outbrain at the beginning of 2020, was the perfect solution for our objective, therefore we wanted to be the first brand to test it in Italy.”
“We partnered with the Outbrain team to see if we could successfully test a new marketing channel while still hitting our customer acquisition goals. Once we achieved those targets, we wanted to see how much scale there was. To our surprise, within a few months, Outbrain quickly became our second biggest advertising channel while still hitting our ROAS targets.”