183 Outbrain Testimonials

"By taking a holistic approach to content marketing and partnering Outbrain, we were able to reach our audiences in an authentic way. Tailored content, an optimised website and targeted amplification allowed us to drive high engagement, and ultimately conversions in the form of newsletter sign-ups."

"With the “Read More” button, we could react quickly and flexibly to recent changes in the market. We introduced this new functionality on our site which led to a pleasant user experience and increased the viewability of Smartfeed with little technical effort. The high click rate on the button itself and on other recommendations in the Smartfeed show that our users are open to engaging with these features.”

“Diversifying our media mix and therefore testing other attribution logics is important to us. This is especially the case to improve performance in terms of new visits and conversions, and to feed our audience pools. Outbrain’s added value can be seen by analyzing the performance of the campaign along the entire funnel, and not just by focusing on the last-click as we might be used to. Outbrain actually doubled conversions with this approach, and as a result we're planning to use Outbrain in upcoming digital campaigns.”

"Outbrain leads convert to sales 40% better than comparable web traffic, and more than 100% better than Social Media traffic. By targeting our top converting zip codes, we were able to more than double our conversion rate from a lead to a sale. Additionally, we found Outbrain targeted our desired zip codes with a much greater accuracy than similar web vendors – leads generated from zip-code targeted campaigns reported having a zip code that was within our targeting set at over 3x the rate of the next best native ads vendor.“

“Outbrain is a key contributor in generating cost-effective qualified traffic, continuously feeding relevant and engaged audiences as well as going above and beyond in terms of new visitors each month. It is one thing to outperform usual channels, but Outbrain plays in another league when it comes to mid-funnel KPIs. In addition to engaged users, the platform is also boosting our acquisition results.”

“Through our successful partnership with Outbrain, and particularly the adoption of their Smartfeed and Smartlogic products, we continue to scale our business and see strong revenue growth, thanks in large part to the scale that Outbrain’s global demand provides.”

"In times of AdBlockers and banner blindness, it’s hard for a brand to reach its audience digitally. The solutions offered by Outbrain are an excellent way to counter this problem. It’s the best of both worlds: content and advertising.”

“Helping our existing and potential new customers with relevant insights on the road freight industry is a good way to strengthen our position as industry leaders. Digital content marketing is a very effective and cost efficient way to connect with customers compared to traditional marketing channels. We chose Outbrain because its publisher network delivers the premium environments we would like to see our articles recommended on. Through Outbrain’s network and targeting capabilities, we received qualified traffic that actually converted.”

“The Outbrain campaign quickly emerged as the best performer across all our native channels. With Lookalike Audiences, we knew that we would reach users who really are interested in our content. The average time-on-site and the number of page views per session were above average. In addition, we were able to inspire numerous people to travel to South Africa for a very advantageous CPA.“

"Having links to our content appearing directly on premium publisher sites helped us establish our brand."

“Working with Outbrain has been a tremendous benefit for us, and more importantly, for our hundreds of partnering publishers. Outbrain's innovative solutions help us to significantly increase our publishers' revenue and improve the user experience on their websites. The impact that Outbrain has for our publishers cannot be overstated, and we look forward to continue building on this productive partnership to achieve even greater success.”

"Our partnership with Outbrain has been incredibly successful. In terms of consistency, high spend, and customer volume, Outbrain has exceeded our expectations, delivering some of the highest value customers to our business.”

“Outbrain‘s new Native Social format has allowed us to improve the impact of our social campaigns and reach a truly relevant consumer base for Samsung, in an absolutely premium and brand safe environment. It‘s an easy format to set up, a great plug and play solution, which is why we decided to test it soon for a new Tiktok activation.”

"I’m very impressed with Outbrain’s ability to deliver strong campaign performance, reaching double the engagement versus social platforms and triple the engagement versus display. It’s one thing to generate website traffic, but it’s another when users are highly engaged with our content. We’ve now launched new Outbrain campaigns for other Samsung products and are also considering Outbrain to help us achieve our lower-funnel KPIs.”

"Outbrain is a fantastic platform for us to explain our story and complex proposition within an editorial-style environment. The team has been collaborative, hardworking and transparent. We’ve seen fantastic results in a short period of time and we’ll definitely be working with them again.”