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"With a modest amount of effort, the implementation of Outbrain Smartfeed allowed us to deliver a much more personalized experience to our readers. The ability to A/B test multiple variants has not only provided meaningful data to further enhance our engagement tactics but even more, drive direct revenue.”
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"Outbrain's proprietary DSP, Zemanta, has become a key pillar of our strategy to diversify our lead generation plan and meet our goals. The results obtained allow us to rely on Outbrain to continue to achieve good results and ensure progressive increases in the performance of our campaigns.”
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"This campaign was a real first; an opportunity to explore innovation and impact in an increasingly busy digital world. For Lancôme, being able to optimize towards audience attention is a transformative model; one that makes platforms and media plans accountable.”
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“Collaborating with various platforms was key to achieve our business objectives, but the results we’ve seen from Outbrain have been particularly astounding. We recognize that securing high-value customers is crucial not only for our immediate goals but also for the sustained success of our business in the long term. We …
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"Outbrain is one of those [critical] components helping us deliver the right messages to the right contingent at massive scale and in real time to counter a crisis."
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“We‘ve seen strong annual revenue growth since the beginning of our successful partnership with Outbrain. Outbrain’s native advertising formats are a non-interruptive and robust monetization source for our Opera Browser and Opera News app solutions. The direct programmatic integration was seamless to set up and the scale that Outbrain’s global …
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“Outbrain has been L‘Oreal‘s strategic partner since 2014. Thanks to its premium network and international presence, the campaign was able to guarantee sustained traffic to our corporate and financial content. Outbrain consistently delivers a niche, high quality audience.“
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"Outbrain has been key in helping us find the ideal audience — one that’s curious about the experiences we have to offer and willing to buy or simply hear more from us, given the right prompts. The fact that we’re able to drive these kinds of transactions with consumers at …
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"We selected Outbrain not only because the revenues were higher than others, but because its engine drives better recommendations than others."
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"Outbrain’s Lookalike Audiences layered on top of the network’s premium placements made it possible for us to scale while beating our KPI goals.”
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"Outbrain is an important channel for us to inform potential customers about our product range. Thanks to its bid automation solutions, we were able to significantly increase engagement of our savings and investment products.”
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“Helping our existing and potential new customers with relevant insights on the road freight industry is a good way to strengthen our position as industry leaders. Digital content marketing is a very effective and cost efficient way to connect with customers compared to traditional marketing channels. We chose Outbrain because …
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"By taking a holistic approach to content marketing and partnering with best-in-class partners we were able to create a comprehensive content rich campaign that reached our audiences in an authentic way. Tailored content, an optimised website with rich media and targeted amplification surfaced premium content allowing us to drive high …
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"Outbrain has been a big part of our media roster, becoming the preferred partner for mid-funnel objectives by driving additional traffic to site and efficient CPCs. Given Outbrain’s extensive network and wide range of format choices, we’ve been able to directly drive users to product pages in order to meet …
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“We were surprised by how effective the campaign was for our brand. In addition to traffic and registrations boosts, we discovered an effective platform to promote our content strategy and a new channel which serves our online growth.”