“Outbrain’s bid automation technology and top-tier account management support were key factors that made Outbrain an important partner for our lead generation efforts. By prioritizing high-quality leads, the results obtained have increased our clients' satisfaction and enabled us to effectively engage with our desired audiences.”
“We choose Outbrain for their high premium quality of traffic and the efficiency of their platform, but I also believe that the key of our mutual success has been the communication and the help that the Affiliate Hub Account Managers have provided daily. We look forward to continuing working with Outbrain and keep increasing our ROI with them."
"For the past few years, the Ferrero Group has been experimenting with the creation of content in order to offer qualitative experiences to consumers, thus fostering the development of a direct relationship and encouraging interactions with the brand. Outbrain’s content discovery proposition was an important channel for our content. Outbrain has enabled us to capture a large qualified audience, thus making it one of the most relevant and competitive channels in driving traffic to our branded platforms.”
“We chose Outbrain because it is the largest source of native traffic, including very high-quality European traffic. Conversion Bid Strategy is very easy to use, and has allowed us to keep our CPA costs about 20-30% below expectations and see results within a week. The repurchase rate was 25% higher than the target, outshining our other partner channels.”
"Outbrain’s Carousel Smartad gave us that added boost to drive quality traffic to our site, under an unprecedented period of difficulty in which the distribution of flyers has been almost completely supplanted by online channels. Thanks to Outbrain‘s cutting-edge technology and its network of premium publishers, we were able to reach a highly qualified audience and generate genuine interest in our brand. What we appreciated most was the fact that we were able to work with a full funnel partner like Outbrain, which allowed us to achieve our goals in an efficient way.”
"Holidays are a high priority for our site and our affiliate partnerships are an important part of our business. Outbrain helped drive the incremental traffic we needed in this intense, short timeframe all while controlling for CPC to ensure we hit goals. Based on these successes, we are looking forward to working together again for Black Friday/Cyber Monday.”
"Outbrain continues to be a valuable, full stack Native partner. They consistently innovate and expand their offerings to maximize monetization opportunities for our business. Their In-Article Native solution allows us to efficiently fill precious page real estate with quality demand that appeals to our readers. The solution is simple and seamless, giving us access to a wide range of ad formats to match our KPIs. Outbrain is a partner who truly understands our industry as we continue to work in partnership to tackle our challenges head on.”
"Outbrain‘s optimization technology is an excellent lever to increase revenue on existing native inventory. Instead of forcing consumer attention with intrusive ad formats, we can adapt the look and feel of our Native ads to our users’ preferences. We were able to improve the user experience, which is reflected by the higher CTR. The automatic optimizations are also an important step to enable a true personalized experience for our users on our website.”
“Outbrain has been L‘Oreal‘s strategic partner since 2014. Thanks to its premium network and international presence, the campaign was able to guarantee sustained traffic to our corporate and financial content. Outbrain consistently delivers a niche, high quality audience.“
"Our collaboration with Outbrain has enabled us to reach both our qualified traffic and cost-efficiency targets. By leveraging its AI-powered bid automation, we were able to generate strong engagement and significantly lower our cost per session, effectively reaching our target audience with outstanding precision and cost control. This partnership has reinforced our confidence in Outbrain as a valuable, outcome-driven partner for impactful digital campaigns.”
"Native advertising with Outbrain and high-quality content are the ideal combination – not only to achieve engagement, but also to increase brand awareness. The increase in purchase intent shows that users associate the Voltaren brand positively after viewing the Healthy Workouts and are more likely reach for our product.”
"We are constantly looking for new solutions to compensate for the increase in our acquisition costs due to the loss of user data. Outbrain's response with its new EBS feature confirms its position as an essential partner in our media mix. I am impressed by Outbrain's ability to continuously innovate and help us achieve mid- and low-funnel performance in this new cookieless era."
"This campaign was a real first; an opportunity to explore innovation and impact in an increasingly busy digital world. For Lancôme, being able to optimize towards audience attention is a transformative model; one that makes platforms and media plans accountable.”
"The results were proof that attention as a metric can deliver quality and scale. For Lancôme, the format itself allowed video storytelling and product consideration to not just coexist - but work in harmony. We saw quality audiences delivered through engagement with the video and gallery, respectively. It showed that our high-profile ambassadors garnered active attention from Onyx audiences - allowing them to explore the products in a non-disruptive moment of exploration for brand building.”
"It is essential for us to be able to reach the best players for our games. Outbrain‘s ability to deliver large volumes of quality traffic across multiple countries, combined with its range of targeting tools, has allowed us to engage our target audience and maintain healthy growth and profitability. As a result, we have been able to scale our investment efforts by a factor of 10 over the past 6 months.”