Outbrain

"For the fashion industry, Black Friday Weekend marks a time of high turnover. Therefore, it is important to choose the right marketing strategy, to achieve real conversions. The combination of Outbrain’s attention grabbing native formats and excellent targeting and retargeting with Custom Audiences, produced the best conversion rate compared to all other channels. With Custom Audiences, we were able to increase awareness before the big day and continue to drive the Black Weekend audience through the sales funnel very efficiently.”

"We were able to see clear and direct results through increased traffic registrations and subscriptions. We quickly took advantage of Outbrain’s global reach, expanding the content we amplify to include five other languages aside from English, enabling us to promote our magazine all around the world.”

"Working with Outbrain has significantly helped us to increase page views on Ireland.com – at a significantly reduced cost. With content distribution by Outbrain, we were able to attract a broad and highaffinity audience, and to anchor Ireland as a tourist destination in the minds of hundreds of thousands of website visitors. We are delighted by the extraordinary performance of the campaign implemented by Outbrain."