Outbrain

“Working with Outbrain in a new, revenue-based partnership is opening up opportunities for the Evening Standard to deliver sustainable revenues throughout the year. By enabling their new branding experiences within our article placements, we’ve been able to capture our users’ valuable attention, delivering on important brand metrics for advertisers while also achieving double-digit incremental revenues – benefitting all stakeholders in the partnership.”

“Native advertising represents the second highest source of downloads for our Outreach & Awareness Campaign, and is the cheapest and most efficient in terms of CPE. To date, native has been our most efficient channel! Working with an innovative advertising partner such as Zemanta suits our goals. We especially value the transparency that allows us to whitelist or blacklist SSPs and publishers, and also the possibility of betting for specific publishers. Our main objective is to get a relevant position on local premium sites at an efficient cost.“

"We are very satisfied with Outbrain’s traffic and its targeting of users. The high commitment values show that Outbrain targets the right users who are enthusiastic about our sports and lifestyle topics. The attention-grabbing formats also showcase our content in the right light and raise awareness of Garmin.”