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"Outbrain is one of those [critical] components helping us deliver the right messages to the right contingent at massive scale and in real time to counter a crisis."
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"Outbrain is part of our PR arsenal now. We’re not only able to use it strategically for earned media; we’re using it opportunistically as well. We plan to do more this year."
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"With OpenDrawer, we wanted users to explore the product through video and creative innovation. Working with Brand Studio we challenged the team to elevate the video assets with additional features and interactions that would capture and keep attention from the target premium audience.”
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"Working with Outbrain’s native formats and placements has been a great experience. With Outbrain, we significantly exceeded our initial objectives. Content amplification across their premium punisher was an excellent means of generating awareness and engagement. We look forward to working on more native campaigns with Outbrain, their team was transparent …
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"In times of AdBlockers and banner blindness, it’s hard for a brand to reach its audience digitally. The solutions offered by Outbrain are an excellent way to counter this problem. It’s the best of both worlds: content and advertising.”
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“By leveraging Outbrain’s Audience Campaigns, we’ve been able to algorithmically drive users towards meaningful content in a dynamic recommendation experience - supporting our own commercial initiatives and generating an impressive uplift in audience engagement and revenues.”
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“We chose Outbrain because it is the largest source of native traffic, including very high-quality European traffic. Conversion Bid Strategy is very easy to use, and has allowed us to keep our CPA costs about 20-30% below expectations and see results within a week. The repurchase rate was 25% higher …
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"With a modest amount of effort, the implementation of Outbrain Smartfeed allowed us to deliver a much more personalized experience to our readers. The ability to A/B test multiple variants has not only provided meaningful data to further enhance our engagement tactics but even more, drive direct revenue.”
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"Outbrain continues to be a valuable, full stack Native partner. They consistently innovate and expand their offerings to maximize monetization opportunities for our business. Their In-Article Native solution allows us to efficiently fill precious page real estate with quality demand that appeals to our readers. The solution is simple and …
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"Outbrain‘s optimization technology is an excellent lever to increase revenue on existing native inventory. Instead of forcing consumer attention with intrusive ad formats, we can adapt the look and feel of our Native ads to our users’ preferences. We were able to improve the user experience, which is reflected by …
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“Outbrain’s bid automation technology and top-tier account management support were key factors that made Outbrain an important partner for our lead generation efforts. By prioritizing high-quality leads, the results obtained have increased our clients' satisfaction and enabled us to effectively engage with our desired audiences.”
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“At Axel Springer, it is very important to rely on specialized technology partners that offer quality services and transparency, with user experience and privacy at the center of its strategy. Thanks to Outbrain, we have increased our RPMs while maintaining quality and the best user experience.”
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"The other partner we ran a native advertising campaign with delivered too high of a CPQSV. This caused us to rethink our partnership. As a result, we reached out to Outbrain to take over and based on the superior performance, the rest is history.”
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"Outbrain has really helped us tell our story across Asia-Pacific. Through Outbrain, we are able to see what content works, what doesn’t, and we can get very smart with the money we invest to amplify our content.”
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"In constant search for new channels to drive new traffic to Le Slip Français site, and generate ROI on our e-commerce site, Outbrain has quickly become a highly effective partner to diversify our base of acquisition channels. We are now planning to test Outbrain’s video solutions on our next strategic …