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"Native content is a key part of Microsoft‘s storytelling and demand generation strategy. Our work with Outbrain helps us scale our content across a broad set of quality publishers with the right level of targeting and intelligence.”
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“Through our successful partnership with Outbrain, and particularly the adoption of their Smartfeed and Smartlogic products, we continue to scale our business and see strong revenue growth, thanks in large part to the scale that Outbrain’s global demand provides.”
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"Outbrain is very valuable to our marketing mix, as its traffic has a higher view-attribution rate than other channels. This means those who have read an Outbrain article tend to have a stronger impression of Blinkist than if they were exposed to a typical app install campaign, and will be …
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"This campaign was a real first; an opportunity to explore innovation and impact in an increasingly busy digital world. For Lancôme, being able to optimize towards audience attention is a transformative model; one that makes platforms and media plans accountable.”
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"The results were proof that attention as a metric can deliver quality and scale. For Lancôme, the format itself allowed video storytelling and product consideration to not just coexist - but work in harmony. We saw quality audiences delivered through engagement with the video and gallery, respectively. It showed that …
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"At vivo, we recognize the need to explore different ad solutions to allow us to adapt and be aware of the ever-changing industry and market. Outbrain ticks that box with its focus on user interest and privacy, which allows us to drive deeper engagement. In addition, Outbrain’s extensive local publisher …
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"Outbrain has been one of our best customer acquisition channels."
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"Having reached maturity with search and social networks, Outbrain has proven to be a solid growth solution for TacoTax. The platform and its features are intuitive, and we were able to quickly see the performance we wanted by continuously optimising our campaigns. This resulted in extremely satisfactory acquisition costs.”
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"With Outbrain’s recommendation technology, we can connect different types of traffic to our digital content. The implementation of the Outbrain technology in combination with the “Read More” button enhanced the reader experience, which resulted in a lower bounce rate and a higher level of engagement, reflected in our significantly higher …
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“The Outbrain campaign quickly emerged as the best performer across all our native channels. With Lookalike Audiences, we knew that we would reach users who really are interested in our content. The average time-on-site and the number of page views per session were above average. In addition, we were able …
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“Outbrain has been L‘Oreal‘s strategic partner since 2014. Thanks to its premium network and international presence, the campaign was able to guarantee sustained traffic to our corporate and financial content. Outbrain consistently delivers a niche, high quality audience.“
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"Outbrain leads convert to sales 40% better than comparable web traffic, and more than 100% better than Social Media traffic. By targeting our top converting zip codes, we were able to more than double our conversion rate from a lead to a sale. Additionally, we found Outbrain targeted our desired …
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"Working with the Brand Studio team was brilliant - both in terms of the creative process and the work produced – we were very, very satisfied! This included a +10% CVR vs FB and a 19.4% lower CPA vs other open web platforms. We have already briefed the Brand Studio …
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“Outbrain has proven to be a unique partner to support our international growth in Germany and France. Our constant and open communication throughout the duration of the campaign gave us the confidence that we were getting the most out of our budget. Outbrain not only helped us deliver outstanding results, …
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"With OpenDrawer, we wanted users to explore the product through video and creative innovation. Working with Brand Studio we challenged the team to elevate the video assets with additional features and interactions that would capture and keep attention from the target premium audience.”