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"We had a specific remit – which was to target iPhone users to drive downloads of the app. Outbrain’s solution for mobile made perfect sense to achieve this and the hugely impressive results speak for themselves."
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“Native Display was ideal for conveying the campaign in close proximity to stores, allowing us to target users through geo-targeting but also in conjunction with a list of contextual audience segments.”
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"Outbrain’s advertising suite, combined with Brand Studio’s data-led creative designs, played an essential role in the success of our launch. Our campaigns worked simultaneously to deliver richer outcomes across each stage of the funnel, bringing efficiency from start to finish. We’re excited to continue building on this success with Outbrain …
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“We choose Outbrain for their high premium quality of traffic and the efficiency of their platform, but I also believe that the key of our mutual success has been the communication and the help that the Affiliate Hub Account Managers have provided daily. We look forward to continuing working with …
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"In times of AdBlockers and banner blindness, it’s hard for a brand to reach its audience digitally. The solutions offered by Outbrain are an excellent way to counter this problem. It’s the best of both worlds: content and advertising.”
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"We are very pleased to see these very good results. This video, which has also benefited from a consistent TV plan, proves that when we favour a quality user experience, the impact on our brand is very good. Peugeot has always been very concerned about respecting internet users, these results …
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"This campaign proves that programmatic is not limited to awareness objectives. Outbrain’s Zemanta is proving to be a relevant low-funnel lever, just like paid social and search channels. The monitoring and availability of the team, as well as the transparency of data in real time, allowed us to readjust our …
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"Outbrain’s native recommendations across premium publishers’ sites delivered a substantial brand uplift among our target audience – affluent experienced travelers, who travel frequently for business and leisure. Association with attributes such as ‘Luxury’ and ‘High Quality’ showed also a great improvement in brand perception and further confirmed the efficacy of …
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"For the fashion industry, Black Friday Weekend marks a time of high turnover. Therefore, it is important to choose the right marketing strategy, to achieve real conversions. The combination of Outbrain’s attention grabbing native formats and excellent targeting and retargeting with Custom Audiences, produced the best conversion rate compared to …
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“Outbrain allowed us to work together on two objectives: creating a qualified audience pool that fed the retargeting phase, and converting visitors to the Transavia site. The A/B tests launched in the beginning and middle of the campaign on the hooks by destination, allowed us to quickly reach our performance …
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"Outbrain is very valuable to our marketing mix, as its traffic has a higher view-attribution rate than other channels. This means those who have read an Outbrain article tend to have a stronger impression of Blinkist than if they were exposed to a typical app install campaign, and will be …
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“I am really pleased that Outbrain became our partner a few years back and have since brought along a remarkable level of service. Our digital shift came with its fair share of challenges and Outbrain’s response was everything we expected. Its products and technology are a game-changer for us, delivering …
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"We preferred an approach where users had a choice and actively decided to watch our explanatory video. As a result, the video reached users who were specifically interested in dermatological ailments and our product, Ciclopoli. By using FOCUS, we effectively reached a highly engaged audience.”
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“I am very pleased with our long-term partnership with Outbrain, and welcome the innovation it brings. Smartlogic has driven a significant increase in site revenue and a definite enhancement to the user experience, while preserving the current look and feel of the Bizportal site."
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“In order to diversify our touch points with consumers, we utilized Outbrain’s new tool (FOCUS) as a part of our campaign. The utilization of this tool accomplished significantly higher completion vs. the benchmarks.”