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"With a modest amount of effort, the implementation of Outbrain Smartfeed allowed us to deliver a much more personalized experience to our readers. The ability to A/B test multiple variants has not only provided meaningful data to further enhance our engagement tactics but even more, drive direct revenue.”
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"This project was an important one for not only our brand, but the whole Spectrum campaign – in short we needed to get it right in a finite amount of time. The educational nature of the campaign content meant an earned media strategy with Outbrain was a hugely effective channel. …
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"We achieved great results in terms of output and campaign approach. We were able to easily monitor daily performance, in terms of whitelist, ability, and more. We enjoyed a remarkable level of flexibility, and we loved the fact the custom format was impactful and non-intrusive. Working with Outbrain Brand Studio …
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"Outbrain is part of our PR arsenal now. We’re not only able to use it strategically for earned media; we’re using it opportunistically as well. We plan to do more this year."
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"We were able to significantly increase our traffic and especially our revenue with comparatively little financial investment."
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“As it is for most publishers, a guaranteed contract with a partner is revenue security. However, we quickly realized the limitations that this type of contract brings, especially for testing new things and continuously optimizing. The Outbrain team was able to find an effective solution via a revshare contract. Thanks …
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"The audience pool built from our awareness campaign with Onyx allow us to fine-tune our approach down the funnel, creating a synergy between branding and performance. Our experience with Onyx is proof that captivating audiences isn’t just about making them aware of a brand, but motivating them to take action …
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"Outbrain has been a long-standing partner of ours in a digital era that demands agility and versatility among industry stakeholders. Recognizing attention as a critical metric tying awareness tactics to outcomes, Onyx was a strategic fit to help us achieve a seamless brand experience across the funnel.”
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"Marketing in a digital world means meeting your consumers where it is most natural for them while providing real value, as opposed to pushing a onesided marketing message. During pregnancy and birth stages our consumers are eager for information, and Huggies, as a leading baby care brand in Israel, is …
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“Outbrain is a valuable partner for us, proactively recommending solutions that fit very well with our digital strategy. Outbrain helps us to increase our revenue and also keeps an eye on user engagement and the overall user experience. We also receive excellent support from local account management.”
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“Outbrain allowed us to work together on two objectives: creating a qualified audience pool that fed the retargeting phase, and converting visitors to the Transavia site. The A/B tests launched in the beginning and middle of the campaign on the hooks by destination, allowed us to quickly reach our performance …
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"Outbrain is a total revenue solution for us. Smartfeed improved RPM while fostering our commitment to quality content that captivates our audience. We continue to see impressive gains in organic content consumption across all of our sites.”
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“Outbrain is our top performing Native channel which helps us drive quality premium subscribers to the Lifesum app.”
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“Conversion Bid Strategy was an excellent way to ensure our campaigns delivered our paid subscription goal while making the most out of the CPA we specified. Solutions like these show that Outbrain’s ability to drive performance is as promising as its team of excellent account management and dedication.”
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“Following the launch of our newsletter, we noticed a low-quality volume of page visits. We activated a campaign with Outbrain to connect our content to audiences that are ready to consume it. After just a few weeks, Outbrain became our partner with the lowest bounce rate, while achieving all performance …