183 Outbrain Testimonials

"Outbrain is part of our PR arsenal now. We’re not only able to use it strategically for earned media; we’re using it opportunistically as well. We plan to do more this year."

“We're pleased to collaborate with Outbrain beyond engagement and performance objectives. They have been a great partner on our mid and lower funnel campaigns, and we're very satisfied with the awareness results. Outbrain’s contextually powered video offering has allowed us to reach our viewability and completion targets in a brand-safe, premium environment. We're now very much looking forward to testing further its awareness offering.”

“In managing various performance marketing campaigns across different platforms, we consistently faced challenges with the late identification of growth opportunities and the delayed detection of unprofitability. By utilizing OB Code, we were able to rapidly test and adapt automations, enabling us to swiftly implement successful strategies across all of our campaigns and solidify Outbrain as a key partner for our success.”

"Holidays are a high priority for our site and our affiliate partnerships are an important part of our business. Outbrain helped drive the incremental traffic we needed in this intense, short timeframe all while controlling for CPC to ensure we hit goals. Based on these successes, we are looking forward to working together again for Black Friday/Cyber Monday.”

“We’re thrilled with our Smartfeed results. Our site experience is clean, engaging and truly customized. Smartfeed is a major contributor to the look, feel, and functionality of our pages. The additional revenue and RPMs have maintained over time and in some cases continued to improve. Smartfeed is a solution that delivers on all of our business needs, from engagement to revenue.”

"Outbrain is one of those [critical] components helping us deliver the right messages to the right contingent at massive scale and in real time to counter a crisis."

“Outbrain allowed us to work together on two objectives: creating a qualified audience pool that fed the retargeting phase, and converting visitors to the Transavia site. The A/B tests launched in the beginning and middle of the campaign on the hooks by destination, allowed us to quickly reach our performance objectives while being profitable, thanks to an optimized CPA.”

"By taking a holistic approach to content marketing and partnering Outbrain, we were able to reach our audiences in an authentic way. Tailored content, an optimised website and targeted amplification allowed us to drive high engagement, and ultimately conversions in the form of newsletter sign-ups."

“Following years of collaboration with Outbrain on middle and lower-funnel campaigns, we have decided to test their new branding solution, Onyx, to reach our upper-funnel objectives. Results against our awareness KPIs are impressive and the campaign did not stop there. Onyx also allowed us to boost the consideration of our campaign phase, reaching strong CPV levels.”

"Outbrain helped us on everything from structuring our headlines, to detailed stats on which sites our visitors were coming from. They also suggested running a mobile-only campaign, which has been the most cost-effective marketing activity we’ve used in driving visits to the site."

"Working with Outbrain’s native formats and placements has been a great experience. With Outbrain, we significantly exceeded our initial objectives. Content amplification across their premium punisher was an excellent means of generating awareness and engagement. We look forward to working on more native campaigns with Outbrain, their team was transparent and supportive which led to great results.“

“Outbrain is a key contributor in generating cost-effective qualified traffic, continuously feeding relevant and engaged audiences as well as going above and beyond in terms of new visitors each month. It is one thing to outperform usual channels, but Outbrain plays in another league when it comes to mid-funnel KPIs. In addition to engaged users, the platform is also boosting our acquisition results.”

"With the “Read More” button, we could react quickly and flexibly to recent changes in the market. We introduced this new functionality on our site which led to a pleasant user experience and increased the viewability of Smartfeed with little technical effort. The high click rate on the button itself and on other recommendations in the Smartfeed show that our users are open to engaging with these features.”

“The integration of Outbrain’s multiformat demand suite has helped us maintain the most positive experiences for our audiences while unlocking incremental monetisation opportunities. Outbrain continues to innovate in driving the highest value of audience interaction, and our partnership is further evidence of users prioritising their attention in highquality environments.”

"It is essential for us to be able to reach the best players for our games. Outbrain‘s ability to deliver large volumes of quality traffic across multiple countries, combined with its range of targeting tools, has allowed us to engage our target audience and maintain healthy growth and profitability. As a result, we have been able to scale our investment efforts by a factor of 10 over the past 6 months.”