"We saw audience growth for Inteligência Financeira begin to plateau, and our media mix became less efficient in terms of cost. We decided to explore new ways to meet our qualified traffic goals, and pinpointed Outbrain as the most relevant media to test. The company’s AI-based suite of products, tailored to drive conversion, delivered results that exceeded our expectations. Outbrain has evolved into a crucial partner of our mix media."
"This project was an important one for not only our brand, but the whole Spectrum campaign – in short we needed to get it right in a finite amount of time. The educational nature of the campaign content meant an earned media strategy with Outbrain was a hugely effective channel. Results from the campaign were great, with this activity being our most successful and cost effective.”
"We are very pleased with the results achieved through our partnership with Outbrain. Outbrain’s personalised content recommendations, distributed across a network of premium publishers, allowed us to enhance the awareness of our new car and record excellent results in terms of brand awareness and propensity to buy.”
"This campaign was a real first; an opportunity to explore innovation and impact in an increasingly busy digital world. For Lancôme, being able to optimize towards audience attention is a transformative model; one that makes platforms and media plans accountable.”
"The results were proof that attention as a metric can deliver quality and scale. For Lancôme, the format itself allowed video storytelling and product consideration to not just coexist - but work in harmony. We saw quality audiences delivered through engagement with the video and gallery, respectively. It showed that our high-profile ambassadors garnered active attention from Onyx audiences - allowing them to explore the products in a non-disruptive moment of exploration for brand building.”
“We’re very pleased in our partnership with Outbrain. Impactful formats like Native Display allowed us to achieve engagement results much higher than our initial expectations, and it significantly contributed to our campaign’s success.”
“Native Display was ideal for conveying the campaign in close proximity to stores, allowing us to target users through geo-targeting but also in conjunction with a list of contextual audience segments.”
"Outbrain continues to be a valuable, full stack Native partner. They consistently innovate and expand their offerings to maximize monetization opportunities for our business. Their In-Article Native solution allows us to efficiently fill precious page real estate with quality demand that appeals to our readers. The solution is simple and seamless, giving us access to a wide range of ad formats to match our KPIs. Outbrain is a partner who truly understands our industry as we continue to work in partnership to tackle our challenges head on.”
"Outbrain‘s optimization technology is an excellent lever to increase revenue on existing native inventory. Instead of forcing consumer attention with intrusive ad formats, we can adapt the look and feel of our Native ads to our users’ preferences. We were able to improve the user experience, which is reflected by the higher CTR. The automatic optimizations are also an important step to enable a true personalized experience for our users on our website.”
“Outbrain has been an excellent partner in helping us scale our online sales for KrisShop. The Conversion Bid Strategy feature works – optimization is automated and boosts campaign results easily over time. Also, our dedicated Account Manager makes it easy by staying in close communication and recommending new strategies for the campaign to perform even better month by month. We’re excited to introduce Outbrain to more clients and help them scale campaigns to higher levels.”
"The non-consent placements have been a really positive addition to our monetization efforts. The incremental revenue we have generated has helped soften the blow from increasing volumes of opted-out users. Outbrain’s ability to monetize based on contextual recommendations beyond the feed will prove invaluable as we begin the move towards ‘reject all’ being included on the first layer of the CMP.”
"The Editorial Team at Babbel have grown into truly sophisticated content marketers, creating authentic content and always willing to try something new. It has been thrilling to enable their Performance Marketing to grow, starting very small in only the English language to now providing crossboarder, multi-language traffic across the globe!"
"We’ve experienced impressive growth and sales with Outbrain. Their creative solutions and advanced targeting led to highly qualified sales leads. Outbrain is a full-funnel solution for us and has been instrumental in our successful distribution of owned media via native platforms.”
"We were able to see clear and direct results through increased traffic registrations and subscriptions. We quickly took advantage of Outbrain’s global reach, expanding the content we amplify to include five other languages aside from English, enabling us to promote our magazine all around the world.”
“We have had great success working with Outbrain in the past and are very happy with the level of support and the opportunity to test new features on the platform. Launching a new product isn’t always easy - but testing is king. We generated a great amount of leads which proves that the Outbrain audience is interested in Babbel Live alongside our core product. We are excited about the next steps of our partnership as Outbrain has proven itself as a strong and valuable channel for our marketing efforts.”