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"By taking a holistic approach to content marketing and partnering with best-in-class partners we were able to create a comprehensive content rich campaign that reached our audiences in an authentic way. Tailored content, an optimised website with rich media and targeted amplification surfaced premium content allowing us to drive high …
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"The non-consent placements have been a really positive addition to our monetization efforts. The incremental revenue we have generated has helped soften the blow from increasing volumes of opted-out users. Outbrain’s ability to monetize based on contextual recommendations beyond the feed will prove invaluable as we begin the move towards …
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"Outbrain has been key in helping us find the ideal audience — one that’s curious about the experiences we have to offer and willing to buy or simply hear more from us, given the right prompts. The fact that we’re able to drive these kinds of transactions with consumers at …
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"Outbrain’s Carousel Smartad gave us that added boost to drive quality traffic to our site, under an unprecedented period of difficulty in which the distribution of flyers has been almost completely supplanted by online channels. Thanks to Outbrain‘s cutting-edge technology and its network of premium publishers, we were able to …
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"The team at Outbrain continues to provide us with new opportunities to scale our top of funnel efforts efficiently. Being able to slice up targeting by demographics, location, lookalikes, and interest groups finally allowed us to figure out what content we should serve to the right customer at the right …
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“Outbrain allowed us to work together on two objectives: creating a qualified audience pool that fed the retargeting phase, and converting visitors to the Transavia site. The A/B tests launched in the beginning and middle of the campaign on the hooks by destination, allowed us to quickly reach our performance …
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"While the Esurance blog has historically been about generating awareness for the brand and building affinity with our target markets through timely and useful content, our Custom Audience Campaigns also proved the power of strong content to convert. As content creators and marketers, it was a boon to be able …
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“We are very pleased with the lead generation results we have been able to achieve with Outbrain for our brand “Sixt Neuwagen”, which underline the impact placements on the Open Web can have for brands in the mobility industry. With Outbrain's comprehensive platform, advanced technology, professional service and continuous optimization …
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"Since our collaboration with Outbrain, native ad traffic has increased five-fold due to the success of the campaign, and we are very pleased with the customers we’ve received through Outbrain. Thanks to Outbrain‘s algorithms, we reached our target group – fashionable and price-conscious men – much better than with simple …
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"Outbrain has been extremely successful at increasing brand awareness for Elvie. It is even ahead of paid search in driving traffic to our site.”
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“Diversifying our media mix and therefore testing other attribution logics is important to us. This is especially the case to improve performance in terms of new visits and conversions, and to feed our audience pools. Outbrain’s added value can be seen by analyzing the performance of the campaign along the …
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“The Outbrain team has closely worked with us over the past few months, sending through recommendations for optimizing our campaigns and providing solutions to our challenges. Since implementing EBS campaigns, we’ve seen a significant increase in the quality of traffic and conversion rate for our Outbrain campaigns.”
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"This campaign was a real first; an opportunity to explore innovation and impact in an increasingly busy digital world. For Lancôme, being able to optimize towards audience attention is a transformative model; one that makes platforms and media plans accountable.”
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"The results were proof that attention as a metric can deliver quality and scale. For Lancôme, the format itself allowed video storytelling and product consideration to not just coexist - but work in harmony. We saw quality audiences delivered through engagement with the video and gallery, respectively. It showed that …
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"Outbrain is an important channel for us to inform potential customers about our product range. Thanks to its bid automation solutions, we were able to significantly increase engagement of our savings and investment products.”