"Ultimately users that consume Reiss content via Outbrain, and then go on to purchase, have been shown to spend more than those compared to display media."
"Outbrain has really helped us tell our story across Asia-Pacific. Through Outbrain, we are able to see what content works, what doesn’t, and we can get very smart with the money we invest to amplify our content.”
"Amplifying highly positive press represents a huge potential for brands, especially for the automotive industry."
"We were able to significantly increase our traffic and especially our revenue with comparatively little financial investment."
"Explore More was first launched in a small test environment. Following the good results, we quickly extended this to our entire inventory, which as of mid-December, resulted in an uplift of around 10%. We are really impressed given that this re-engages audiences as they’re about to leave our sites. We likewise saw very good audience retention, as reflected by the 14% increase in the number of organic clicks generated by Outbrain.”
"Outbrain is a total revenue solution for us. Smartfeed improved RPM while fostering our commitment to quality content that captivates our audience. We continue to see impressive gains in organic content consumption across all of our sites.”
"Utilizing Onyx experiences for High-Impact Display were effortless and impactful. Each format delivered the same creative assets for the Autumn/Winter campaign in a unique way. Served across the new, high-attention Onyx environments and technology, we saw a significant uplift in the engagement and quality of traffic from Outbrain as a full-funnel partner.”
“At Axel Springer, it is very important to rely on specialized technology partners that offer quality services and transparency, with user experience and privacy at the center of its strategy. Thanks to Outbrain, we have increased our RPMs while maintaining quality and the best user experience.”
"We achieved great results in terms of output and campaign approach. We were able to easily monitor daily performance, in terms of whitelist, ability, and more. We enjoyed a remarkable level of flexibility, and we loved the fact the custom format was impactful and non-intrusive. Working with Outbrain Brand Studio was a smooth and effortless process."
"With Outbrain’s recommendation technology, we can connect different types of traffic to our digital content. The implementation of the Outbrain technology in combination with the “Read More” button enhanced the reader experience, which resulted in a lower bounce rate and a higher level of engagement, reflected in our significantly higher CTR and revenue.”
"For the fashion industry, Black Friday Weekend marks a time of high turnover. Therefore, it is important to choose the right marketing strategy, to achieve real conversions. The combination of Outbrain’s attention grabbing native formats and excellent targeting and retargeting with Custom Audiences, produced the best conversion rate compared to all other channels. With Custom Audiences, we were able to increase awareness before the big day and continue to drive the Black Weekend audience through the sales funnel very efficiently.”
"By taking a holistic approach to content marketing and partnering Outbrain, we were able to reach our audiences in an authentic way. Tailored content, an optimised website and targeted amplification allowed us to drive high engagement, and ultimately conversions in the form of newsletter sign-ups."
“Diversifying our media mix and therefore testing other attribution logics is important to us. This is especially the case to improve performance in terms of new visits and conversions, and to feed our audience pools. Outbrain’s added value can be seen by analyzing the performance of the campaign along the entire funnel, and not just by focusing on the last-click as we might be used to. Outbrain actually doubled conversions with this approach, and as a result we're planning to use Outbrain in upcoming digital campaigns.”
“Following years of collaboration with Outbrain on middle and lower-funnel campaigns, we have decided to test their new branding solution, Onyx, to reach our upper-funnel objectives. Results against our awareness KPIs are impressive and the campaign did not stop there. Onyx also allowed us to boost the consideration of our campaign phase, reaching strong CPV levels.”
"Outbrain has been great in helping us scale our volume of leads at a much better cost than expected. Its platform is an important part of our marketing mix and, whenever we can, we increase our investment in light of the good results these campaigns bring us. Our relationship with Outbrain is very dynamic and they always have data and solutions ready to be implemented. In short, it is a pleasure to work with Outbrain.”